SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets

Eugene Cheng
Eugene ChengPresentation Strategist | Communication Consultant | SlideShare Marketer em HighSpark | Presentation Storytelling and Training Agency
slideshare expertspresentation design secrets from 7 experts
A COUPLE OF WEEKS BACK…
we ran the Largest
Virtual SlideShare Summit Ever
Presentation Design
& SlideShare
We featured 7 World-Class Experts on
live over 4 days
Over 550attendees
Here’s the top 7 lessons
we heard FROM these experts…
expert 1:
EMILAND DE
CUBBER
@emilanddc emiland.me
slideshare.net/emilanddc
“Know what your intention
is in using SlideShare before
you even begin.
Do you want to find a job or get
leads for your business?”
Apply this:
Decide on your
goal and the
action you want
to reader to take
Brand buildinglead generation
collect emails
on landing page
share on
social
expert 2:
ROSS
SIMMONDS
@thecoolestcool rosssimmonds.com
slideshare.net/rosssimmonds
“Content may be King but
Distribution is the Queen…
and we all know who runs
the house. Make sure you
devote MORE time to get your
content out there”
Apply this:
Have a
distribution
strategy AFTER
building your deck
Where are the 5 places that
you’re going to share it?
social
email
community
blogs
videos
expert 3:
SCOTT
SCHWERTLY
@scottschwertly ethos3.com
slideshare.net/ethos3
“You need to have the
hunger or desire to
become a thought leader
via your SlideShare
platform”
Apply this:
Think of 5
topics you can
cover over 5
presentations
Reuse content from your blog that you
know already works with your audience
expert 4:
YANCEY
UNEQUIVOCALLY
@empoweredpres
empoweredpresentations.com
slideshare.net/mrcoryjim
“People share things that
interest them, Not what
interests you”
Apply this:
it doesn’t
always need
to be about
work, sales,
leads and
money
Find topics you are passionate
about and people will
connect with the real you
expert 5:
eugene
cheng
@high_spark highspark.co
slideshare.net/itseugene
slideshare.net/slidecomet
“SlideShare is
your gateway, not
the end game.”
Apply this:
Guide your
reader to the
sale through
your
presentation
Create a sales funnel,
Implement an email
auto-responder so
you can sleep at night
while it does the work
expert 6:
Barry
Feldman
@feldmancreative
feldmancreative.com
slideshare.net/barryjfeldman
“You need to get in bed with
your reader. By this I mean
you need to know what
keeps them up at night and
position your offer as a
solution”
Apply this:
Research
your audience
in detail on
Quora or
Reddit
Learn your specific audience backwards and
forwards so you can speak their language
+ =
expert 7:
kenny
nguyen
bigfishpresentations.com
slideshare.net/bigfishpresentations
@bigfishkenny
“Headlines and thumbnails are
everything…that first slide is
everything, that thumbnail you
choose should be readable and
have a catchy headline”
Apply this:
Spend extra
time testing
and creating
an amazing
cover
Use a tool like Co-Schedule’s Headline
Analyzer and optimise
WATCH THE REPLAYS IN
OUR COURSE!
COULDN’T MAKE IT FOR THE LIVE EVENT?
sign up for the
slides that sell
course today!
get 10% OFF!
code: ss-10
liked this deck?
download free
want to see how i made this in 2 hours?
watch the video
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