2. Life.SREDA VC Executive Summary
Life.SREDA I Life.SREDA II Asia
Banking on
Blockchain Fund
Moscow Singapore London
2012 2015 20162014
13 A new venture fund dedicated to
investing in the blockchain ecosystem
6 7 investments
(South East Asia)
Research & Vision
www.
.com
investments successful
exits
Accelerator in Singapore Strategy
Taiw
an
SM
E-len
d
in
g
&
Facto
rin
g
P
O
S-m
an
ag
m
en
t
system
&
tab
let
b
ased
cash
-reg
isters
O
n
lin
e-
acq
u
irin
g
O
n
lin
e-trad
in
gO
n
lin
e-
len
d
in
g
P
2
B
-len
d
in
g
C
ro
w
n
d
fu
n
d
in
g
&
C
ro
w
n
d
in
vestin
g
O
n
lin
e-
rem
ittan
ces
P
FM
&
P
FP
In
su
rtech
M
id
d
lew
are
m
P
O
S-acq
u
irin
g
O
n
lin
e-len
d
in
g
fo
r
stu
d
en
ts
First BaaS-platform for Asia
is very necessary for the future
fintech development
3. in global tech industry
Source: Life.SREDA analytics, Accenture, Goldman Sachs
GLOBAL INVESTMENTS
IN FINTECH, $B
GLOBAL
FINTECH MARKET
INVESTMENTS IN DIFFERENT TECH
INDUSTRIES Q1 2010 — Q3 2015
Industry Funding, $M Deals
1 FinTech 45,2 2,452
2 Green / clean tech 17,576 1,806
3 Ad tech 9,610 1,276
4 Ed tech 6,510 1,135
5 Wearable tech 2,205 210
7 700
7 000
6000
5000
4 000
3000
2 000
1 000
500
20162010
2,2
2012
4,1
2013
12,1
2014
23,7
2015
20142012
# of deals funding, $m
196%
205%
186%
300
250
200
150
100
50
FinTech is the hottest and most growing area
4. A lot of strategic buyers as well as huge potential
for successful public listing.
Notable recent IPO Date Valuation
Q4/15 $4,7B
Q4/15 $7,5B
Q4/15 $2B
Q3/15 $40B
Q3/15 $14B
Q4/14 $9B
Q4/14 $1.3B
Q4/14 $0.34B
M&A IPO
$890M Q3 2015
$680M Q2 2015
$1 200M Q2 2015
$117M Q1 2014
$250M Q1 2015
$250M Q1 2015
$150M Q2 2015
Clear exit strategies for FinTech:
5. 4
11
50
Lending Real estateSecurity / Risk /
Big data / Scoring
InsuranceAccounting mPOS / online acquiring Wallets /
Remittances
Investment
tools
2013
2014
2015 More than x4 growth per year
x4
Source: Life.SREDA Analytics
Unicorns — companies with valuation more than $1B
SoFi Bank of China
Funding Circle Prosper
Avant Credit Kabbage
Lufax Qufenqi
Biz2Credit Renrendai
Jimubox LendingClub
CommonBond
OnDeck Wonga
LifeLockXero
FinancialForce.com
Coupa Kofax
Datameer Trusteer
Adyen Stripe Paytm
Klarna
TransferWiseSquare Mozido
Braintree Taulia Zuora
Vanco PowaiZettle
Revel
Zillow Fangdd
Housing
CreditKarma
Oscar
The Climate Corporation
ZhongAn Betterment
iex
Coinbase
MotifInvesting
Xueqiu MarkIt
Wealthfront
6. Banks have «long story» of their
IT-infrastructure and internal
processes — usually it’s faster,
cheaper and easier to create
something new from scratch.
Internet giants (Apple, Google,
Alibaba, Samsung, Facebook)
and Telcos are entering the
to compete
with banks.
New economy requires new
corporate culture: banks about
vertical hierarchy — startups
are small lean self-organized
entrepreneurship teams.
Stricter banking regulations don’t
let them (banks) experiment
with innovations, they need to
show the result now, not in the
future.
products, while customers
need solutions to solve their
problem with a wide range of
complimentary products.
Banks are slow to meet new
customer needs and follow the
changes in their behavior (new
“Banking is necessary,
banks are not”
Bill Gates
7. www.lifesreda.com
Challenges for Fintech evolution in Asia
Difficulty to launch financial services and products in cooperation with traditional banks
Negotiations with banks to be
licenced and integrated to back-end
Direct integration
to the banking back-end (pain!)
For banks:
- not main KPI’s
- not safe & secure
- not fast & cheap & easy
- do not have ability to work
with many startups
Going to BaaS platform
or using open APIs
80%to business
development
in tne
US/UK
80% 20%In Asia In the US/UK
1+ year 3-6 month
Spend 80% of their
resources to be launched
Spend only 20% of their
resources to be launched
Asia
US / UK
8. In each country you have to
start from scratch:
1. New regulation
2. New integrations
In Asia In the US/UK
1. Easy regulation
2. Easy integrations
EUROPE
US
Challenges for Fintech evolution in Asia
Difficulty to scale geographically due to differences in regulations
and infrastructure
www.lifesreda.com
10. Banks
Licensed and regulated
banking back-ends (belongs to banks
in each country in Asia-Pacific region)
based on 40+ universal APIs
100+ fintech-startups
Middleware
provide for them
universal APIs
Fintech-startups do not
need to spend time,
money and human
resources to be integrated
in each Asian country
Banks do not need to
spend their time and
money to create new
APIs and to communicate
with all startups all over
the world
Bank-as-a-service
Ecosystem
Layers of BaaS platform
www.bank-as-a-service.com
11. TOP 5 COUNTRIES
Bankers
Developers
Customers
Fintechs
Regulatorsdownloads subscribes
www.bank-as-a-service.com
We attract attention
of highly developed countries
(US, UK, Singapore) to come
to unbanked markets
We educate and inspire local talents on
unbanked markets
5000 visitors
“Money of the Future” Fintech research
800-1200
visitors per day
35 000visitors per month
+1000-1500
new visitors monthly
www.fintechranking.com www.lifesreda.com/MoneyOfTheFuture_1H2016.pdf
28%
7%
3%
1%
61%
Main trends and analytics for 1H 2016
19787
22% 11% 11% 10% 4%
TOP 5 COUNTRIES
Voters for BaaS-platform in numbers
DOWNLOADS FOR THE
FIRST 14 DAYS
AFTER PUBLISHING
12. Get the full version
of the “Money of the Future”
fintech research at
www.fintech-research.com
15. NEOBANKS AND CHALLENGER BANKS
There are several unique selling points offered by new banking
players, and it presents many amazing opportunities:
Mobile first
Cross-sell and up-sell
Virtual financial advisor
Data driven
It is a great opportunity for investors especially
Asia to be in touch with innovative solutions in mobile banking.
www.lifesreda.com
46. Auto insurance companies spend
a combined total of
$6 billions
in advertising each year.
Insurance represents a huge opportunity that has yet to see real innovation. The
major players have some of the lowest Net Promoter Score (NPS) ratings of any
industry, meaning the companies do not inspire satisfaction or loyalty in their cus-
tomers. People do not like or trust insurance companies.
COMPARE IT WITH
47. The world of 59 years olds with fax
The $1.1 trillion in insurance premiums recorded in 2013 by the
U.S. Department of Treasury represented approximately 7 percent
of the U.S. GDP.
The average age of life insurance agents is 59 years old, and it’s
estimated there are an average of three duplicate processes in
each customer sale.
It’s not out of the realm of possibility that your insurance compa-
ny will at some point ask you to fax them something.
Today’s consumers want to be able to get educated, get a
quote and buy a policy from the comfort of their home (or cell
phone) in less than 15 minutes.
48. Anyone who's ever had an insurance claim knows
that getting paid can often turn into a nightmare
"Every dollar your insurer pays you is a dollar less for their profits.
So when something bad happens to you, their interests are directly
conflicted with yours. Your fighting over the same coin."
Dan Ariely,
a Duke University professor
and the Chief Behavioral Officer
at Lemonade
50. Insurance is arguably one of the most old-fashioned
Just as fintech is transforming the banking world, “insurtech” has set its sights on the
insurance industry. Endemic mistrust and persistently low net promoter scores
are providing a ripe opportunity to use technology to shift power back.
Yet over the last 18 months, over 100 insurance startups have launched.
Many entrepreneurs are waking up to the fact that insurance is arguably one of the
most old-fashioned, analog consumer services in existence, and they are creating
companies to upend this premise.
51. InsurTech is not about online-forms
(they are a replica of the paper forms)
Progressive rethought that process.
Most of the start-ups to date have focused on front-end
customer interactions rather than the back office, unlike in
banking. Perhaps the biggest potential advantage would be
reducing claims: by using micro-chips embedded in industrial
and everyday appliances – the “Internet of Things” – it could be
possible for insurance companies to use such sensors to antici-
pate and prevent damage.
Vivek Garipalli
CEO of Clover Health
“There’s a big difference between spending a lot of money on
technology and being a technology company”.
52. 1. Taking risk as an organization
(Big organizations don’t like taking risks. The reason to exist for a startup is to endorse
that risk and be prepared to make mistakes, learn and improve.)
2. Rewarding risk on a personal level
(it doesn’t make sense for the individuals behind big organizations): Don’t punish failed
experiments; Encourage intrapreneurship.
3. Thinking digitally
4. Working digitally
(Insurtechs are building up their organizations and their processes digitally from the
start. Value of open APIs.)
5. Focusing on the customer
(services and products are often produced in the silos of the different departments:
there is no holistic view for the customer)
6. Solving problems in iterations
Tim Kunde,
Co-Founder and
Managing Director of
Friendsurance
6 things that insurance companies
can learn from insurtechs in 2016
53. The digital transformation has reached insurance, as
one of the last big offline industries.
There are big barriers to entry, but while insurtechs do not have all
the answers and the solutions yet, they are best positioned to find them.
We have only seen the beginning of the amount of talent and money that
will pour into this industry.
Companies who think they can still wait a couple of years
until they start to embrace digital innovation will cease to exist 10-15 years
from now.
There is a huge potential to do more business and at the same time
create a much more customer friendly industry.
Chris Skinner,
The BB Fund:
55. TWO BRANCHES OF INSURTECHS
The second branch comprises purely tech-focused companies that are involved with
buying, selling or managing health insurance.
One branch is composed of actual insurance companies that pay medical claims, con-
tract with hospitals and doctors, and take on some kind of risk on behalf of their mem-
bers—all with a bigger emphasis on consumer-friendly technology and data.
57. While other insurance companies make money when denying claims, Lemonade only takes one flat fee. In addition, they
give all unclaimed money to the charity of your choice. What’s more, your charity is pooled with other Lemonade customers
who also want to give to that same charity – whether it’s a big international non-profit or your local PTA. So the more left-
over money from all of you, the more your charity gets. Since its public launch with a $13 million investment from Sequoia
Capital and Israeli venture investor Aleph late last year, Lemonade has amassed a series of impressive wins.
www.lemonade.com
58. Hong Kong-based Horizons Ventures, a private investment arm of Li Ka-Shing, has led a US$15.3 million funding round in
Berlin-based P2P insurance startup Friendsurance. The way the model works is that everyone contributes to a common
pool to mitigate risk, that’s the very nature of insurance. However, in Friendsurance’s case any premiums left over in the fund
at the end of year are paid back to contributors, as the risk didn’t happen.
www.friendsurance.com
59. The New York health insurance start-up Oscar Health is “a better kind of health insurance company” that aims to use tech-
nology and design to improve the experience. The company is now valued at a whopping $1.5 billion after $145 million dol-
lars in a Series B round, just a year-and-a-half after its launch.
www.hioscar.com
60. In May 2015 Zenefits has raised $500 million in a round led by Fidelity and TPG at a whopping $4.5 billion valuation (now
Zenefits loses over half of its value for internal problems reasons). Unlike most companies that sell HR software to small busi-
nesses, Zenefits gives its software away for free. Instead, the company collects a fee from insurance companies every time a
customer buys insurance through Zenefits. It’s this piece that has enraged traditional insurance brokers.
www.zenefits.com
61. Trov is an on-demand insurance platform that lets users buy insurance for specific products, for a specific amount of time.
Recently with $25.5M in new funding, Trov launched on-demand insurance for individual items. Insurance isn’t necessarily an
inviting word, especially for millennials. When a user inputs a certain product (a television, appliance, phone, laptop, musi-
cal instrument, surfboard, etc.), Trov simply needs the make and model to generate all the metadata necessary to insure that
item. Alongside information about the insurance purchaser, Trov can then generate a to-the-second price for insurance. That
user can then turn protection on and off for their various items through a simple swipe.
www.trov.com
62. FitSense helps life and health insurers leverage data from wearables.
www.fitsense.io
63. In situations where you aren’t worried enough to call the police, but where you do want to reach out to a friend and say
“something’s not right here,” freshly launched Guardian Circle has your back. The idea is simple: You add your friends and
local contacts to an alert list on the app.
www.guardiancircle.com
64. Metromile, the provider that lets you pay-per-mile for insurance, has raised a $191.5 million in funding. Metromile will use the
money to acquire an insurance carrier called Mosaic Insurance to handle the underwriting of its policies itself; as well as to
expand new states in the U.S. and continue building its platform. Metromile provides a mobile experience that lets users see
and track just how much they are using the insurance and how much they will need to pay. It also has other features like ve-
hicle location, travel data and more. Investors behind this deal include a couple of insurance giants, Canada’s Intact Financial
and China Pacific Insurance (CPIC); top VCs Index Ventures, New Enterprise Associates (NEA), First Round Capital, Mitsui and
SV Angel; Metromile founder and Chairman David Friedberg (of Climate Corporation fame); and Mark Cuban.
www.metromile.com
65. Slice Labs offer insurance for on-demand workers and providers like Uber and Airbanb, starting with rideshare drivers and
then homeshare hosts. The startup has raised $3.9 million in seed funding from Horizon Ventures and XL Innovate. These
products will be available on a transactional basis — so a ridesharing driver should be covered from the moment they start
driving or get into the car, but they’re only paying for coverage during the time that they’re working (making it more afford-
able than just taking out a pricey commercial insurance policy).
www.slice.is
66. PolicyBazaar is an Indian startup that can sell policies direct-to-consumer. They recognized that only 4 percent of Indian
consumers have any non-health insurance and only 2 percent of that 4 percent bought their insurance online.
www.policybazaar.com
67. TRENDS AND AREAS OF DEVELOPMENT IN INSURTECH
P2P-insurance =
back to the original idea of the mutual company
Louis de Broglie,
InsPeer
“The idea is to use technology to help you leverage
your local community – with all its positive as-
pects. So it is true that we are coming back to the
original idea of the mutual company.”
68. TRENDS AND AREAS OF DEVELOPMENT IN INSURTECH
Sharing economy, self-driving vehicles, millennials
(prefer to “use”, not “own”)
Dan Preston,
CEO Metromile
“Metromile’s differentiator is down to “urbanization and a shifting
mindset of millennials.” By this, he means that the less frequent
and less regular use of cars by these groups makes per-mile ser-
vices.” “Our go to market strategy is focused on large urban areas
and aimed at developing a brand with each city that we roll out
into. The people who switch to pay-per-mile insurance commute
differently. They take multiple forms of public transit, walk, bike or
even ride-share to work so a usage based option makes more sense
to them.”
69. TRENDS AND AREAS OF DEVELOPMENT IN INSURTECH
Today’s world is driven by data
There is a huge opportunity for insurance
to leverage data platforms to help improve their operations
in everything from sales to underwriting.
Real-time and near real-time data streaming — everything
from environmental sensors to connected devices and
wearables — will allow insurers to better manage risk, improve
subscriber loyalty and optimize sales opportunities.
70. TRENDS AND AREAS OF DEVELOPMENT IN INSURTECH
PFM AND BLOCKCHAIN
Blockchain
will be useful
(safekeeping of insurance his-
tory, the issue of policies and
their "journey" between those
who issue them, buy them and
request them).
PFM-services
have been actively cooperating
with insurers even before;
71. TRENDS AND AREAS OF DEVELOPMENT IN INSURTECH
CYBERINSURANCE IN A DIGITAL WORLD
The Verizon 2016 Data Breach Investigation Report: companies large and small, across
all industries, in all geographies, are at risk of being targeted by a cyber attack; in fact, it is
estimated that
62 percent of cyber breach victims
are small to mid-sized businesses.
Cyber insurance is a sub-category within the general insurance industry,
offering products and services designed to protect businesses from internet-based risks.
In just a couple of years, the U.S. cyber insurance market has
grown from about 10 insurers to 50
that provide stand-alone cyber insurance policies. In 2015, these providers generated
$2.75 billion in premium revenues in the U.S. According to a recent study by PwC,
this number is set to triple to $7.5 billion by
2020.
72. TRENDS AND AREAS OF DEVELOPMENT IN INSURTECH
PORN REVENGE AND CYBERBULLING SECURITY
A U.S.-based insurance company announced a new policy that specifically covers
the damage of online abuse.
Chubb Insurance told that its personal cyberbullying insurance would cover coun-
seling fees, lost income from taking off of work, and the cost of hiring an online
reputation management firm to help remove smears online.
Though the policy is aimed at parents whose children may become victims of cy-
berbullying, it will also cover adults who are targets of online harassment, which it
defines as "three or more acts by the same person or group to harass, threaten or
intimidate a customer."
Once considered harmless trolling, online harassment is increasingly recognized
for its serious offline consequences.
73. TRENDS AND AREAS OF DEVELOPMENT IN INSURTECH
FROM CAR TO DRONE INSURANCE
AIG is rolling out a new set of policies aimed at the growing drone industry.
The policy offerings are designed for a newfangled purpose: protecting the oper-
ators of unmanned aircraft from liability in case of collision, technical problems, or
any other sort of situation that could cause damage either to people or property
on the ground. AIG offers optional coverage for "spoofing": when a hacker hijacks
your drone remotely.
Commercial use of drone aircraft, which will take place over the next decade, is
expected to shake up industries ranging from motion pictures to agriculture to
energy.
74. TRENDS AND AREAS OF DEVELOPMENT IN INSURTECH
IoT is improving insurtech and healthtech
Kleiner Perkins Caufield & Byers (KPCB): 2015 was a very important year for wear-
ables as the market took several important steps. After the hardware matures, the
innovation moves to software and services.
Over the next ten years, we can imagine a world where instead of wearing a smart-
band or smartwatch to track activity and heart rate, we could just put on our favor-
ite shirt. The buttons on that shirt would capture data from our bodies and source
power from the ambient environment. Software and services would tell us when
to hydrate, when to get out under the sun, when to take it easy, and when best to
sleep. That’s the pervasive computing world of the future.
The Food and Drug Administration (FDA) reported that approximately 500 million
smartphone users around the world will be using a mobile medical app this year.
This number is expected to grow to 1.7 billion smartphone and tablet users by 2018.
Gartner projects there will be 6.4 billion connected things in use worldwide in 2016
(a 30 percent increase from 2015), and that the market will grow to 20.8 billion by
2020.
75. BAASIS, having a Fidor Tech license for Asia Pacific region, will use
FidorOS technology to build a BaaS-platform, which has a proven
track record in Europe, UK, US and Middle-East and now
is expanding to Asia
BAASIS is lead by team of InspirAsia, a leading fintech-accelerator
in Singapore, which redesigned it’s program and strategy to build
a bank-as-a-service platform and accelerate fintech startups
based on it’s APIs, localize & customize Fidor’s solution to address
needs and demand of Asian customers.
BAASIS is seed funded by Life.SREDA VC, a leading fintech
investor in Asia a globally
BAASIS is a joint venture, launched by Life.SREDA VC
and InspirAsia, leading fintech investor and accelerator
in Asia respectively, and Fidor, state-of-the-art digital
bank and API/bank-as-a-service provider
Meet BAASIS:
first pan-Asian API-based
bank-as-a-service
platform
N
e
w
Z
e
alan
d
In
su
rtech
M
id
d
lew
are
76. 33 Insurtechs To Know
www.fintechranking.com/2016/09/27/33-insurtechs-to-know/
www.fintechranking.com
82. Blockchain technology
continues to redefine not
only how the exchange
sector operates, but the
global financial economy as
a whole.
Money at its core is simply
a ledger for keeping track
of debts and Bitcoin is
truly the best iteration of a
universal ledger we’ve ever
seen.
Bob Greifeld, CEO, Nasdaq John Reed, former Chairman and CEO of Citibank
89. Equally, we must not forget firms using distributed ledgers, like Everledger, who are guaranteeing the provenance of rare
items for insurance purposes.
www.everledger.io
103. BIGDATA
www.lifesreda.com
Ayannah’s Big Data initiative – Project COMPASS –
will combine offline and online analytics to build an
omni-channel predictive and prescriptive analytics
network to increase traffic and conversion
for retailers.
Project COMPASS
105. P2P-LENDING
www.lifesreda.com
There are several factors that will determine if the
rapid growth in peer-to-peer lending will continue:
1. Rise in interest rates,
2. Regulation,
3. Competition from banks
4. Market size.