This document discusses how developments in video games can drive innovation in usability concepts. It provides examples of hardware innovations like virtual reality robots and software innovations like improved tutorials and help features. The document argues that principles which increase motivation and learning in games, such as feedback, progression, and challenges, can also make software, training, and other digital experiences more engaging and effective. It aims to show how an understanding of gaming principles can lead to more user-friendly and intuitive designs.

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© itemis AG
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Entwicklungen in Spielen als
Innovationstreiber für Usability
itemis AG – Simon Eiterig, Michael Jendryschik

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itemis
Simon Eiterig
IT-Berater, Usability Engineer
Gamification-Studies
Diplomarbeit »Gamification – Theorie und Anwendung«
Michael Jendryschik
Leiter Usability Engineering
zertifizierter Usability Engineer (u.a. Fraunhofer)
Arbeitsschwerpunkt: Usability Engineering
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© itemis AG
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itemis AG
unabhängiges IT-Beratungsunternehmen und
Anbieter von Produkten und Usability-Dienstleistungen
für effiziente Softwareentwicklungsprojekte.

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Quelle: http://de.wikipedia.org/wiki/Spiel#Geschichte
© itemis AG
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© itemis AG
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Quelle: http://scene-gamers.de/schweden-lan-party-steuer/
© itemis AG
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Warum spielen wir eigentlich?

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© itemis AG
Die Entwicklungen, die sich in
Spielen bewährt haben,
können  Lernföderlichkeit
Innovationstreiber
für Usability-Konzepte sein!
 Motivation
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© itemis AG
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Quelle: http://en.wikipedia.org/wiki/File:TeleGames-Atari-Pong.png
Pong (1975)

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© itemis AG
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Nintendo Entertainment System (1985)
Quelle: http://en.wikipedia.org/wiki/File:NES-Console-Set.jpg

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© itemis AG
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Power Glove(1989)
Quelle: http://upload.wikimedia.org/wikipedia/commons/d/d3/NES-Power-Glove.jpg

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Katastrophenschutz-
Roboter (2013)
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© itemis AG
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Quelle: http://en.wikipedia.org/wiki/Quelle: http://www.dw.de/overlay_media/katastrophenscFhiluet:zW-rioimboottee-rS-baefie-dtye-rF-iprsrot.bjpeg/g-17109633

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© itemis AG
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Quelle: http://en.wikipedia.org/wiki/Quelle: http://www.dw.de/overlay_media/katastrophenscFhiluet:zW-rioimboottee-rS-baefie-dtye-rF-iprsrot.bjpeg/g-17109633

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© itemis AG
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Quelle: http://en.wikipedia.org/wiki/Quelle: http://www.dw.de/overlay_media/katastrophenscFhiluet:zW-rioimboottee-rS-baefie-dtye-rF-iprsrot.bjpeg/g-17109633

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© itemis AG
Die Innovationsfreudigkeit
von Videospielen zeigt sich aber
auch softwareseitig
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© itemis AG
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Quelle: http://www.n3rdabl3.co.uk/wp-content/uploads/2013/12/8_bit_super_mario_bros_wallpaper.jpg

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Quelle: https://www.flickr.com/photos/dragontomato/4755760964/
© itemis AG
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Quelle: http://www.posidyn.tk/games/falcon4/falcon4-manual.jpg
© itemis AG
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Hilfe, wenn der Spieler sie benötigt
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© itemis AG
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Lernförderlichkeit – ISO 9241-110
Quelle: http://www.funsponge.net/wp-content/uploads/2013/03/TombRaider-2013-03-05-18-05-16-255.jpg

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»Fun is just another word
for learning.«
Raph Koster in »A theory on fun for game design« (2005)
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© itemis AG
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Quelle: http://www.suchebiete.com/userbilder/44ffee9966aacc3333aaff33ff..jjppgg

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© itemis AG
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Lernförderlichkeit
Quelle: http://upload.wikimedia.org/wikipedia/commons/0/05/France_in_XXI_Century._School.jpg

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»Ein Dialog ist lernförderlich,
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© itemis AG
wenn er den Benutzer beim
Erlernen der Nutzung des
interaktiven Systems unterstützt
und anleitet.«
20
Lernförderlichkeit – ISO 9241-110

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» Wenn ein Dialog selten gebraucht wird, dann sollte
geeignete Unterstützung dafür bereitgestellt werden.«
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© itemis AG
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Lernförderlichkeit – ISO 9241-110
»Regeln und zugrundeliegende Konzepte,
die für das Erlernen nützlich sind, sollten
dem Benutzer zugänglich gemacht werden.«
Quelle: http://www.funsponge.net/wp-content/uploads/2013/03/TombRaider-2013-03-05-18-05-16-255.jpg

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Quelle: https://www.youtube.com/watch?v=2dAzYpcFpQc
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© itemis AG
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Lernförderlichkeit – ISO 9241-110
»Rückmeldungen und
Erläuterungen sollten den
Benutzer unterstützen, ein
konzeptionelles Verständnis vom
interaktiven System zu bilden.«

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© itemis AG
Lernförderlichkeit – ISO 9241-110
WISO Steuer-Sparbuch

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© itemis AG
Lernförderlichkeit – ISO 9241-110

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© itemis AG
25
Klar, Belohnungen sind der
Motivationsfaktor schlechthin

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© itemis AG
26

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© itemis AG
Motivation
Motivation ist ein Zustand, der durch Motive angeregt wird.

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© itemis AG
Motivation
Motive sind überdauernde Eigenschaften in Menschen.
intrinsisch extrinsisch

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© itemis AG
Motivation
intrinsisch
Fähigkeitserwerb
Selbstständigkeit
Sozialer Anschluss
Sinnhaftigkeit
Ästhetik

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© itemis AG
Motivation
extrinsisch
Belohnung
Einfluss
Zugang
Geld
Status

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© itemis AG
Sozialer Anschluss, Spaß, Ästhetik
Status, Zugehörigkeit, Zugang

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© itemis AG
Gamification ist ein Weg,
Software bewusst mit
motivierenden Faktoren
anzureichern
32

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Das Ziel von Gamification ist es,
Software so zu gestalten, dass
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© itemis AG
sie Motive von Nutzern
anspricht, um sie in den
Motivationszustand zu
versetzen.
33
Spielern

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Motive sind die Stellschrauben der
menschlichen Motivation.
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© itemis AG
34
www.suchebiete.com/userbilder/Quelle: http://fstatic1.mtb-news.de/img/photos4/9fe/99/68a/6c/383/_a/fl3afr.gjpeg/IMG_0009.jpg

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© itemis AG
35
Gamification ist der Werkzeugkasten

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© itemis AG
36
Punktesysteme

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© itemis AG
37
Punktesysteme

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© itemis AG
38
Quelle: http://www.auto-medienportal.net/artikel/detail/16224

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© itemis AG
39
Abzeichen, Achievements, Badges

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© itemis AG
40

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©Q iuteemllei:s G AeGrman UPA Usability-Quartett
Zeit für Fragen und Diskussion

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Simon Eiterig
simon.eiterig@itemis.de
Michael Jendryschik
michael.jendryschik@itemis.de
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© itemis AG
itemis AG | Am Brambusch 15-24 | D-44536 Lünen | www.itemis.de

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Tutorials in Videospielen
Methode 2: Abbildung der Spielmechanik
 Erzeugt träges Wissen
 Nimmt den Spaß an der Exploration
Methode 3: Tutorial nach Kontext
 Zeigt dem Spieler die Hilfe an, die er gerade benötigt
 Unterstützt den »Pick up and Play« Ansatz
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© itemis AG
Methode 1: Kein Tutorial
 Bei wenig komplexen Spielmechaniken sinnvoll
 Lässt den Spieler Raum zum selbst erkunden
Nach http://gamedevelopment.tutsplus.com/tutorials/the-many-ways-to-show-the-player-how-its-done-with-in-game-tutorials--gamedev-400

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© itemis AG
44
Quelle: http://files.coloribus.com/files/adsarchive/part_1446/14467705/volkswagen-the-speed-camera-lottery-600-38011.jpg

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Quelle: http://www.gonet.us/sites/default/files/gamificacion_6.jpg
© itemis AG
45

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© itemis AG
Grundsätze der Dialoggestaltung – ISO 9241-110

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» Das Spiel ist eine freiwillige Handlung
oder Beschäftigung, die (…) nach
unbedingt bindenden Regeln verrichtet
(…) und begleitet wird von einem Gefühl
der Spannung und der Freude.«
Johan Huizinga in »Homo Ludens: Vom Ursprung der Kultur im Spiel.« (1938)
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© itemis AG
47
suchebiete.com/userbilder/Quelle: http://www.popmatters.com/post/1278543fe-9jo6haacn3-3haufi3zifn.jgpags-homo-ludens/