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Semelhante a Fundraisers In Schools
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Fundraisers In Schools
- 1. ADVERTISING IN SCHOOLS Erica Roberts, School Finance, EDL-6210-5523-J23
- 2. WHY?? •Fundingis suffering. Programs cut. Schools need money everywhere. •Advertisers realize that schools are where the kids are, and school is the easiest way to reach them.
- 3. 3 TYPES OF ADVERTISING •Sponsored Educational Materials •Direct Advertising •Contests, Samples, & Incentives
- 4. CHANNEL ONE • Provides 12 minute daily “newscasts.” • Schools receive Satellite and DVR hardware in exchange for participation in the program. • Thereare at a minimum 2 commercial breaks during each broadcast. • News stories get kids to go to the Channel One website which is full of additional advertising.
- 5. CHANNEL ONE • Program competed with CNN Newsroom, which is commercial free, but does not provide hardware to schools. • Schools are contractually obligated to show it. • Media company promotes the commercials and how much the kids love them.
- 6. CHANNEL ONE PROMO VIDEO
- 7. DIRECT ADVERTISING • Schoolbus ads can generate up to $1000 a bus in revenue per year. • Wraparound locker ads can generate $230,000 a year. • In school signs can generate $1000 a year • Uniforms on School Sports officials can generate $100 a game. • Advertising on school buses can cause safety issues.
- 8. FUNDRAISER CONTESTS AND INCENTIVES • Penalize lower socio-economic schools. • Students lose focus on the academic requirements. • Increases unnecessary competition between students. • Safety risks associated with door to door sales.
- 9. PROS • School funding is tight everywhere. • Programs viewed as optional are being cut. • Advertising can supplement school budgets. • Funds from advertising are not subject to “strict” spending guidelines.
- 10. CONS • Mostschool districts do not have policies about accepting advertising. • Students are a captive audience. • Theymay interpret advertising at school as endorsement of products. • Can it be considered taxpayer endorsement of products? • What’s next? This History Textbook Brought to You by Fox?
- 11. SOURCES • Ban school fundraising, province urged http:// www.parentcentral.ca/parent/education/schoolsandresources/ article/1052194--ban-school-fundraising-province-urged • Corporate Classrooms and Commercialism http:// www.nytimes.com/1997/01/05/education/corporate- classrooms-and-comercialism.html • The Center for Commercial-Free Public Education http:// www.ibiblio.org/commercialfree/index.html • Parents United for Public Schools http:// www.parentsunited.org/
- 12. SOURCES (CONTINUED) • Obligation, Inc. http://www.obligation.org/ • The Pros and Cons of In School Advertising http:// www.buzzle.com/articles/in-school-advertising.html • Schools Consider Whether to Accept Major Advertising http:// www.digtriad.com/news/article/193589/57/Schools-Consider- Whether-To-Accept-Major-Advertising • Marketing to Children http://www.uow.edu.au/~sharonb/ children.html#fn39 • Channel One News http://www.channelone.com/
- 13. SOURCES (CONTINUED) • TVNews in the Classroom http://www.nytimes.com/ 1990/03/14/arts/critic-s-notebook-tv-news-in-the-schools- which-channel-if-any.html • SchoolBus Ads - A Good Idea? http://articles.philly.com/ 2011-10-03/news/30238691_1_school-bus-ads-ads-on-school- buses-state-lawmakers
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