Workshop "Storytelling in the Digital Age" Speaker - Samuel P.N. Cook - основатель и креативный директор компании James Cook Media, которая находится в Варшаве. Бывший офицер армии США, профессор истории в Военной академии Соединенных Штатов в West Point. Миссия James Cook Media - помогать предпринимателям по всему миру использовать силу Сторителлинга в их бизнесе.

1. By Samuel P.N. Cook
Storytelling in the Digital Age

2. The Power of Story

3. The Stories we tell ourselves...

4. Me and Bobby McGee
(7-Time Olympic Running Coach)

5. The BIG Idea
Ryan Spanger
Founder & Creative Director
Dream Engine

6. The Original Sales Film
Ryan Me
July 2013
Lake Minnewaska
New Pfalz, New York

7. “On Running”
by Bobby McGee

9. “On Running”
by Bobby McGee

10. 1
Facebook Ads
Google Adwords
YouTube Ads
Content Network Ads
2
Google Organic Search
YouTube Organic Search
iTunes (Podcasting)
Facebook Live
Media Placements
2
Why Your Marketing is NOT Working
3

11. BUSINESS
IMPACT €10
Errands
Fixing small things
on website
Spelling checks/formatting
Transcribing
Answering customer
inquiries
Sorting content library
€100
Facebook ads
Google ads
Website development
(coding)
Website maintenance
Video editing
Video shooting / camera
work
Graphic design
€1,000
Writing sales copy
Video directing
Video scripting
Sales meetings with qualified
prospects
Video directing
Analytics reports & split
testing
Project planning
€10,000
Avatar work
Creating the core story of
your marketing
Creating & improving offer
structure
Mapping marketing funnel
Leader development
Webinars
Public speaking
Where do you Spend Your Time?

12. Avatar
Hero’s Journey
Funnel Map
1
Videos
Landing Pages
Emails
Re-marketing Ads
2
Facebook Ads
Google Adwords
YouTube Ads
Content Network Ads
3
Google Organic Search
YouTube Organic Search
iTunes (Podcasting)
Facebook Live
Media Placements
4

14. What You Will Learn
Who Is Your Hero?
Writing Your Hero’s Journey
Mapping the Digital Journey
Building your Minimum Viable Funnel

15. Who Is Your Hero?

16. Who is Your Hero?
1. Choosing Your Hero
2. The Magic of Empathy
3. Writing Your Hero’s Story

17. But I have so many heroes...

18. The Magic of Empathy
What if You Hate Your Hero?
Asia Kasprzak
Project Manager
Apzumi

19. Writing Their Story (Compassion)
German Coppola
Founder & CEO
Yumiwi

20. Writing Their Story (Compassion)
German Coppola
Founder & CEO
Yumiwi

21. Writing Their Story (Compassion)
German Coppola
Founder & CEO
Yumiwi

22. Letting Your Heroes Speak For You

23. Letting Your Heroes Speak For You

24. Letting Your Heroes Speak For You

25. Do You Love Your Hero?
Triathlon Research Camp
June, 2014

26. Writing Your Hero’s Journey

27. Choose Your Story

28. Writing Your Hero’s Journey
1. The Hero’s Journey
2. Your Offer Structure
3. The Art of Storytelling

29. The Hero’s Journey

30. Don’t be Luke Skywalker…
Be Yoda

31. Unaware of Problem
Problem Aware
Solution Aware
Your Solution Aware
Deciding on Solution
Marketing Hero’s Journey

32. CALL TO
ADVENTURE
Invitation of Love
FREE Online
MasterClass
Invitation of Love
3-Day Workshop
€ 795
Video Workshop
€ 295
1-Year Love
Mastery Training
€ 2,295
REFUSAL
OF THE CALL
MEETING
WITH
MENTOR
CROSSING THE
THRESHOLD
WRITING YOUR HERO’S JOURNEY

33. The Art of StoryTelling

34. The Spoken Story
StoryGuild Film School
September 2017

35. The Musical Story
Marek Iwaskiewicz
Composer
James Cook Media

36. The Visual Story

37. Putting it All Together...

38. Putting it All Together...

39. Putting it All Together...

40. Mapping Your Hero’s Digital Journey

41. Mapping the Digital Journey
1. Entering Their Story
2. Writing Their Hero’s Journey
3. Becoming Yoda
4. Do the Numbers Work?

42. Entering Their Story

44. Entering Their Story

45. Our Customer’s Digital Journey.
German Coppola
Founder & CEO
Yumiwi

46. Our Customer’s Digital Journey.
German Coppola
Founder & CEO
Yumiwi

47. Our Customer’s Digital Journey.
German Coppola
Founder & CEO
Yumiwi

48. Do the Numbers Work?
Ad Spend - €78,117.65
Revenue - €342,195
4.38 ROA (Return on Ad Spend)
Ad Spend - €78,117.65
Revenue - €589,270 EUR
7.48 ROA (Return on Ad Spend)
Paid & Contracted Projected to Close

49. The Minimum Viable Funnel

50. Don’t Be the Hero...

51. Don’t Be the Hero...

52. Don’t Be the Hero...

53. Focus on your Hero’s Story...

54. Focus on your Hero’s Story...

55. Focus on your Hero’s Story...

56. Total Combined Views
833k (534k vs 299k)
Avg. Time Viewed
25s vs 49s (96% Increase)
Likes
17% Increase
Comments
85% Increase
Shares
128% Increase
Cost per Lead
38% Decrease
The Magic of Optimization

57. Minimum Viable Funnel
1) Facebook Ad (Entering their Story)

58. Minimum Viable Funnel
1) Facebook Ad (Entering their Story)
2) Gather the Lead

59. Minimum Viable Funnel
1) Facebook Ad (Entering their Story)
2) Gather the Lead

60. Minimum Viable Funnel
1) Facebook Ad (Entering their Story)
2) Gather the Lead
3) Quiz (Chain of Beliefs)

61. Minimum Viable Funnel
1) Facebook Ad (Entering their Story)
2) Gather the Lead
3) Quiz (Chain of Beliefs)
4) Quiz Answers (Becoming Yoda)

62. Your Action Plan
1) Build a Strategy
2) Build a Minimum Viable Funnel
3) Test with Paid Traffic
4) (Rebuild Minimum Viable Funnel?)
5) Build full Funnel
6) Content Marketing & Paid Traffic
Avatar
Hero’s Journey
Funnel Map
1
Videos
Landing Pages
Emails
Re-marketing Ads
2
Facebook Ads
Google Adwords
YouTube Ads
Content Network Ads
3
Google Organic Search
YouTube Organic Search
iTunes (Podcasting)
Facebook Live
Media Placements
3

63. Minimum Viable Funnel Map

64. Minimum Viable Funnel Map

66. Minimum Viable Funnel Map

67. StoryMatters Workshop
Launch Your Minimum Viable Funnel in 6 Days
● Video Homework
● 6 Day Workshop
Create Adverts, Pages, Emails and Automations
over the course of 6 Days.
Start Selling At the End of Day 6
Final Places for next Workshop on 26 - 31 March,
2018.

68. StoryMatters Academy
4 Complete Video Trainings (80+ Hours)
● Strategy Workshop
● StoryTelling through Film Workshop
● Traffic & Conversion Workshop
● Content Marketing Workshop
Video Homeworks
Fortnightly Study Group Calls (Project Manager)
Landing Page Software BETA
12-Month Program

69. Custom Funnel Build
Step 1 - Private Strategy Consult (2 days)
● Full Company Product Deep Dive
● Full Strategy Session
○ Avatar (Client Research)
○ Hero’s Journey (Product Map)
○ Funnel Map
Step 2 - Build Minimum Viable Funnel
● Build Minimum Viable Funnel (2-3 X)
● Lock-in Minimum Viable Funnel Return
Step 3 - Build Full Funnel
● Build Full Funnel `

70. JamesCookMedia.com/Masterclass
Facebook.com/SamuelPNCook
sam@jamescookmedia.com
⇒