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boost sales, boost your bank balance

7 Sales KPI for Boosting B2B Sales
December 29, 2013 by Iain Swanston – www.iainswanstononline.com

Sales KPI (Key Performance Indicators) are a must have to manage any sales team, drive
efficiencies and improve sales performance. However the wrong Sales KPI can sometimes
drive the wrong sales behavior, which leads to lots of sales activity, but little in the way of
sales results. Whether your Business is a Startup or you are running an experienced Sales
Team and looking to increase existing sales revenues and margins, then Sales KPI are quite
simply a must have, that you cannot afford to do without. These KPI can often be easily
reported via your existing CRM, or in some cases can be generated as a “Dashboard” for ease
of access. The figures are typically generated on a weekly or bi-weekly basis, and are the
milestones that will enable you to check you are on track to reach your Sales Goals.
www.iainswanstononline.com

boost sales, boost your bank balance
www.iainswanstononline.com

boost sales, boost your bank balance

There are obviously many different Sales KPI that you can monitor, depending on your
business and circumstances, but using these 7 sales KPI as a starting point, will give you a
solid foundation from which you can build. As the famous American Manufacturing
Consultant W. Edwards Deming said, “If you can’t measure it, you can’t manage it”. That
means we need to measure sales with the same discipline as our financial accounts. Without
any measurement of Sales KPI it is not possible to manage any Sales Team and your success
will be limited. The 7 Sales KPI listed will allow you to measure progress on a week by
week basis and allow you to make any necessary changes to improve the performance of your
sales machine.

Don’t forget to follow us on the Social Media of your choice.
Copyright © 2014 · www.IainSwanstonOnline.com

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7 Sales KPIs for Boosting B2B Sales

  • 1. www.iainswanstononline.com boost sales, boost your bank balance 7 Sales KPI for Boosting B2B Sales December 29, 2013 by Iain Swanston – www.iainswanstononline.com Sales KPI (Key Performance Indicators) are a must have to manage any sales team, drive efficiencies and improve sales performance. However the wrong Sales KPI can sometimes drive the wrong sales behavior, which leads to lots of sales activity, but little in the way of sales results. Whether your Business is a Startup or you are running an experienced Sales Team and looking to increase existing sales revenues and margins, then Sales KPI are quite simply a must have, that you cannot afford to do without. These KPI can often be easily reported via your existing CRM, or in some cases can be generated as a “Dashboard” for ease of access. The figures are typically generated on a weekly or bi-weekly basis, and are the milestones that will enable you to check you are on track to reach your Sales Goals.
  • 3. www.iainswanstononline.com boost sales, boost your bank balance There are obviously many different Sales KPI that you can monitor, depending on your business and circumstances, but using these 7 sales KPI as a starting point, will give you a solid foundation from which you can build. As the famous American Manufacturing Consultant W. Edwards Deming said, “If you can’t measure it, you can’t manage it”. That means we need to measure sales with the same discipline as our financial accounts. Without any measurement of Sales KPI it is not possible to manage any Sales Team and your success will be limited. The 7 Sales KPI listed will allow you to measure progress on a week by week basis and allow you to make any necessary changes to improve the performance of your sales machine. Don’t forget to follow us on the Social Media of your choice. Copyright © 2014 · www.IainSwanstonOnline.com