Davor Meersman

1. Membership Intro Presentation
Davor Meersman
ISSIP Education & Research SIG
12 June 2013

2. 2 topics
• Current research
• COST International Network for Research, Exploration, and Advancement of
Service Science

3. Research
• PhD
• Curtin University (Perth, Australia)
• May 2009 - May 2013
• Domain-Driven Innovation: Principles and Practice
• Hybrid methodology (action research + design science)
• 4 domains:
• Real Estate CRM (Malaysia)
• Scuba Diving Equipment (Australia + USA)
• Online Travel (Belgium + Netherlands)
• Ambient Assisted Living (Australia)
DDI: knowledge-based
collaborative innovation
by actors in a domain
on the basis of a
shared domain model
for reasoning,
knowledge discovery,
communication, and
information sharing.

4. Research
Legend
DOMAIN ELICITATION DOMAIN MODELLING
NEEDS ELICITATION
NEEDS LADDERING
ATOMISATION
RECOMBINATION
DEPLOYMENT
Product
Manuals
Actor
Actionable
patterns
Design
documents
Project
deliverables
Market
research
CRM data
Usage data
Functional
consequences
Properties/
functions
Training
manuals
Personas
Expert
interviews
Vendor data
Lexon base
Object
Process
Quality
Patent data
Candidates
Engineers
Designers
SVN
OEM
Monitoring
Knowledge
patterns
Repository
Industry
domain
element
Innovation
process stage
Pattern
OPAQ
concept
Data object
Industry
standards
Sensor data
Service
repositoryBusiness
rules
DOMAIN ELICITATION DOMAIN MODELLING BIFURCATION RECOMBINATION DEPLOYMENT
Product
Manual
Actor
Expert
interviews
Vendor data
Lexon base
Object
Process
Quality
Insurance
domain
model
Engineers
Business Analysts
Domain ExpertsCRM
domain
model
Legend
Repository
Industry
domain
element
Innovation
process stage
Domain model
OPAQ
concept
Real Estate
domain
model
Legend
DOMAIN ELICITATION DOMAIN MODELLING
NEEDS ELICITATION
ATOMISATION
Product
Manuals
Actor
Actionable
patterns
Design
documents
Market
research
Properties/
functions
Training
manuals
Expert
interviews
Lexon base
Object
Process
Quality
Engineers
Domain experts
OEM
Knowledge
patterns
Repository
Industry
domain
element
Innovation
process stage
Pattern
OPAQ
concept
Knowledge
objects
RECOMBINATION DEPLOYMENT
Patent data
Candidates
Legend
DOMAIN ELICITATION DOMAIN MODELLING
NEEDS ELICITATION
NEEDS LADDERING SOLUTION DEPLOYMENT
UCO
Actionable
patterns
Industry
standards
Travel
bookings
User
feedback
User
testing
Expert
interviews
Vendor data
Lexon base
DAO
LCO
Travel agents
Hotels
Community leaders
Knowledge
patterns
Repository
Industry
domain
element
Innovation
process stage
Pattern
Sub-ontology
User element
Peripheral
data
Unlinked or
uncaptured data
Legend
DOMAIN ELICITATION DOMAIN MODELLING
NEEDS ELICITATION
NEEDS LADDERING SOLUTION DEPLOYMENT
NHMRC
guidelines
Actor
Actionable
patterns
Medicare
listings
Sensor data
Patient data
Functional
consequences
Project
deliverables
Personas
Expert
interviews
Technical
specifications
Lexon base
Object
Process
Quality
Service
Value
Network
Service
Analytics
Knowledge
patterns
Repository
Industry
domain
element
Innovation
process stage
Pattern
OPAQ
concept
Data object
Business
rules
Service
Repository
Patient
rules

5. Research
• @iMinds iLab.o
• iMinds = independent Flemish ICT research org uniting 1000 researchers
• iLab.o = one of largest living labs in the world
• in terms of users: active base of 40k people
• in terms of projects:
• Smart Cities
• eHealth
• Future Internet
• Telecom and Media
• Industrial Services

6. ServiceScience COST TDP
• COST: European Cooperation in Science and Technology (www.cost.eu)
• Europe’s longest-running intergovernmental framework for science and
technology cooperation.
• Funds creation of collaborative and open networks (i.e. COST Actions),
bringing together knowledge communities from all over Europe and the
world.
• 35 Member Countries
• Near Neighbour countries
• International Partner Countries

7. ServiceScience COST TDP
• International Network for
Research, Exploration, and
Advancement of Service
Science
• 46+ partners
• 12 countries (EU + US + AU)
• Aligned with ISSIP
(Ambassadorship, ISSIP, ISSIP
Germany)
• Open to join
• Deadline: Friday 14 June 2013
(!)
• Abstract available upon request
Living Lab
Software-oriented
- Service Computing
- Service Engineering
- Software-as-a-Service
- Service-Oriented
Architecture
- Cloud Computing
- Web Services
- Linked Services
- Data Mining
Process-oriented
- Service Management
- Business Modelling
- Service Value Networks
- Performance Evaluation
- Service Analytics
- Supply Chain Services
- Manufacturing Services
- Government Services
- Retail Services
- Health Services
- Energy Services
Hardware-oriented
- Internet of Things
- Mobile Technologies
- Wireless Technologies
- Smart Sensors
- Sensor Networks
- Consumer Electronics
- Embedded Systems
- Cyber-Physical Systems
Human-oriented
- Service Design
- Service Co-creation
- User Innovation
- Service Marketing
- User Experience
- Customer Experience
- Service Blueprint
- Personal Data Services
- Quantified Self Services
- Vendor Relationship Mgt
Platform-oriented
- Service Platforms
- Technology Platforms
- Product Platforms
- Multi-Sided Market Platforms
- Supply Chain Platforms
- Industry Platforms
-Policy Platforms
Listen
Provide
Create
Experience
Decisions
Behaviour
Identity
Innovate
Innovate

8. ServiceScience COST TDP
• The ServiceScience COST TDP intends to bridge, expand, and explore these
domains in the context of Service Science by employing COST Tools in order to:
• Establish integrated service perspectives that will allow researchers from the
Service Science sub-domains to work more closely together and reap the
benefits from each others’ perspectives;
• Bring to bear and formalise the role of the platform in service innovation,
selection, composition, and delivery in order to understand and support the
innovation of both the typically slower platform life cycle and the more
responsive service layer in a single framework;
• Reorient existing research, frameworks, and perspectives in favour of user-
centricity in order to allow users (and their personal data) to securely interact with
online and offline service ecosystems with less friction; and
• Create a framework, professional profiles, education centres, and MOOCs for
educating the next generation of European service researchers and practitioners.

9. Contact
Mobile | +32 477 514 581
Skype | davor.meersman
Twitter | @poesys
Meet me | doodle.com/meersman
Email | davor.meersman@iminds.be
Web | smit.vub.ac.be/iLab.o
Blog | davormeersman.wordpress.com
LinkedIn | linkedin.com/in/davormeersman
Publications | curtin.academia.edu/DavorMeersman
•