Fiona Low, of I Spy Marketing, explains why Conversion Optimisation is crucial to any E Commerce businesses success highlighting the top 10 most common mistakes that can be performed.
11. Turn visitors into customers There are easily avoidable but common mistakes that can have a hugely negative effect on conversion rate
12. 1. Not Understanding the Difference Between Online and Offline Shoppers Vs Supermarket Psychology whitepaper available to today’s attendees. Tweet us @ispymarketing
13. 2. Having a Confusing Navigation A site’s navigation needs to be logical and intuitive People can’t buy things they can’t find!
21. 5. Unclear delivery & returns policies Unclear or hard to find delivery and returns policies are one of the biggest barriers to conversion
22. 6. Not having a guest checkout According to Forrester Research: “more than 23% of online shoppers will immediately abandon their basket if they have to register on a website to buy”
23. 7. Poor checkout process 40-60% of visitors abandon their online shopping basket
27. 10. Not getting the best use out of analytics Having a firm grasp on your site’s analytics lets you identify your visitors’ conversion barriers
28. In summary… Identifying and removing roadblocks in your customers’ journey can significantly improve your conversion rate Avoid making these common ECommerce mistakes and turn visitors to your site into customers
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30. Questions? Join on @ispymarketing for our twinterview NOW! #ispywebinar Feel free to get in touch Fiona@ispymarketing.com Want a copy of today’s session? Go to I Spy’s slideshare.
Notas do Editor
Menus that keep products hidden in unobvious categories or use industry specific terms that shoppers will not understand are a huge conversion barrier.
People will always worry about:Fear of credit card fraudIts not a real or the legitimate online storeThat their personal information will be soldNot being able to track an orderWanting offline help as well as online help