2. About Me
On Twitter @taavilindmaa
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UX Designer
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Worked at Dopamine Creative Agency in NYC
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Advised & Incubated at Founder Institute NYC
Wednesday, September 11, 13
Certified Gamification designer, researcher for “The
Gamification Revolution” by Gabe Zichermann
“Most creative idea” at Brainhunt competition
2011/12
15. @taavilindmaa
What do we build to test?
1.Exploration -> reproduce problem
2.Pitch -> collect currency
3.Concierge -> deliver customer
expectation
(Methods increase in cost of testing)
Wednesday, September 11, 13
16. @taavilindmaa
HOW TO FIND PEOPLE?
1.Interview Strangers on Street
2.Shopping Mall & Cafe’s
3.Bored People
4.Craigslist
5.LinkedIn
6.Cold Calls
7.Surveys (For Lead-Gen)
Wednesday, September 11, 13
17. @taavilindmaa
TEAM TOOLS
• Timer - toggl.com
• Task manager - trello.com
• Use voting to get consensus
Wednesday, September 11, 13
22. @taavilindmaa
IDEA VALIDATION
• A/B/n testing
• Twitter/FB polls
• Wufoo survey
• Poll daddy
• Eventbrite
• Google form
• Other teams
Use the feedback to refine your MVP
Wednesday, September 11, 13
31. @taavilindmaa
Execution
• Created great clear pitch?
• Have a nice design?
• Built a functional prototype?
• Executed well as a team?
Wednesday, September 11, 13