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User research Basics

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these slides presented in the first "future of web design" conference in Tehran, Iran.

Publicada em: Dados e análise
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User research Basics

  1. 1. ‫ﺳﺎﺯﻣﺎﻧﯽ‬ ‫ﭘﻮﺭﺗﺎﻝﻫﺎﯼ‬ ‫ﻭﺏ‬ ‫ﻭ‬ ‫ﻭﺏﺳﺎﯾﺖﻫﺎ‬ ‫ﺩﺭ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﺍﺳﻼﻣﯽﺯﺍﺩ‬ ‫ﻣﯿﻼﺩ‬ :‫ﺩﻫﻨﺪﻩ‬ ‫ﺍﺭﺍﺋﻪ‬ islamizadislamizadislamizad islamizad
  2. 2. ‫ﮐﻨﯿﻢ؟‬ ‫ﻃﺮﺍﺣﯽ‬ ‫ﻭﺍﻗﻌﯽ‬ ‫ﮐﺎﺭﺑﺮﺍﻥ‬ ‫ﺑﺮﺍﯼ‬ ‫ﭼﻄﻮﺭ‬ ‫ﻭ‬ ‫ﭼﺮﺍ‬ ‫ﯾﺎ‬
  3. 3. ‫ﺳﺎﺯﻣﺎﻧﯽ‬ ‫ﭘﺮﺗﺎﻝﻫﺎﯼ‬ ‫ﻭﺏ‬ ‫ﻭ‬ ‫ﻭﺏﺳﺎﯾﺖﻫﺎ‬ ‫ﺩﺭ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﺍﺳﻼﻣﯽﺯﺍﺩ‬ ‫ﻣﯿﻼﺩ‬ :‫ﺩﻫﻨﺪﻩ‬ ‫ﺍﺭﺍﺋﻪ‬ ‫ﭼﻪ؟‬ ‫ﯾﻌﻨﯽ‬ ‫ﭼﺮﺍ؟‬ ‫ﺯﻣﺎﻧﯽ؟‬ ‫ﭼﻪ‬ ‫ﮐﺴﯽ؟‬ ‫ﭼﻪ‬ ‫ﺗﻮﺳﻂ‬ ‫ﮐﺠﺎ؟‬ ‫ﭼﻄﻮﺭ؟‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬
  4. 4. ‫ﺳﺎﺯﻣﺎﻧﯽ‬ ‫ﭘﺮﺗﺎﻝﻫﺎﯼ‬ ‫ﻭﺏ‬ ‫ﻭ‬ ‫ﻭﺏﺳﺎﯾﺖﻫﺎ‬ ‫ﺩﺭ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﺍﺳﻼﻣﯽﺯﺍﺩ‬ ‫ﻣﯿﻼﺩ‬ :‫ﺩﻫﻨﺪﻩ‬ ‫ﺍﺭﺍﺋﻪ‬ ‫ﭼﻪ؟‬ ‫ﯾﻌﻨﯽ‬ ‫ﻋﻤﻞ‬ ‫ﺩﺭ‬ «‫»»ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﭼﺮﺍ؟‬ ‫ﺯﻣﺎﻧﯽ؟‬ ‫ﭼﻪ‬ ‫ﮐﺴﯽ؟‬ ‫ﭼﻪ‬ ‫ﮐﺠﺎ؟‬ ‫ﭼﻄﻮﺭ؟‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬
  5. 5. ‫ﺍﺳﺘﻔﺎﺩﻩﯼ‬ ‫ﭼﮕﻮﻧﻪﻩ‬ ‫ﻭ‬ ‫ﭼﺮﺍﯾﯽ‬ ‫ﺑﻪ‬ ‫ﻧﺴﺒﺖ‬ ‫ﺗﺎ‬ ‫ﻣﯽﮐﻨﺪ‬ ‫ﮐﻤﮏ‬ ‫ﻣﺎ‬ ‫ﺑﻪ‬ ‫ﮐﻪ‬ ‫ﭘﺮﺳﺶﮔﺮﺍﻧﻪ‬ ‫ﺭﻭﺷﯽﺳﺖ‬ ،‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ .‫ﻧﻤﺎﯾﯿﻢ‬ ‫ﮐﺴﺐ‬ ‫ﮐﺎﻓﯽ‬ ‫ﺍﻃﻼﻋﺎﺕ‬ ‫ﺗﮑﻨﻮﻟﻮﮊﯼ‬ ‫ﺍﺯ‬ ‫ﮐﺎﺭﺑﺮﺍﻥﻣﺎﻥ‬
  6. 6. ‫ﺭﺍ‬ ‫ﮐﺎﺭﺑﺮﺍﻥ‬ ‫ﺗﺼﻤﯿﻢﮔﯿﺮﯼﻩ‬ ‫ﻭ‬ ‫ﻋﻤﻠﮑﺮﺩﯼ‬ ‫ﺷﯿﻮﻩﯼ‬ ِ‫ﻢ‬‫ﻭﻓﻬ‬ ‫ﺍﯾﺠﺎﺩ‬ ‫ﺭﺍ‬ ‫ﻃﺮﺍﺣﯽ‬ ‫ﺩﺭ‬ «‫»ﯾﮑﭙﺎﺭﭼﮕﯽ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﺍﺯ‬ ‫ﺣﺎﺻﺎ‬ ‫ﻧﺘﺎﯾﺞ‬ ‫ﻣﯽﺳﺎﺯﺩ‬ ‫ﻣﯿﺴﺮ‬ ‫ﻃﺮﺍﺡ‬ ‫ﺑﺮﺍﯼ‬
  7. 7. ‫ﺳﺎﺯﻣﺎﻧﯽ‬ ‫ﭘﺮﺗﺎﻝﻫﺎﯼ‬ ‫ﻭﺏ‬ ‫ﻭ‬ ‫ﻭﺏﺳﺎﯾﺖﻫﺎ‬ ‫ﺩﺭ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﺍﺳﻼﻣﯽﺯﺍﺩ‬ ‫ﻣﯿﻼﺩ‬ :‫ﺩﻫﻨﺪﻩ‬ ‫ﺍﺭﺍﺋﻪ‬ ‫ﭼﻪ؟‬ ‫ﯾﻌﻨﯽ‬ ‫ﭼﺮﺍ؟‬ ‫ﺯﻣﺎﻧﯽ؟‬ ‫ﭼﻪ‬ ‫ﮐﺴﯽ؟‬ ‫ﭼﻪ‬ ‫ﺗﻮﺳﻂ‬ ‫ﮐﺠﺎ؟‬ ‫ﭼﻄﻮﺭ؟‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬
  8. 8. ‫ﺳﺎﺯﻣﺎﻧﯽ‬ ‫ﭘﺮﺗﺎﻝﻫﺎﯼ‬ ‫ﻭﺏ‬ ‫ﻭ‬ ‫ﻭﺏﺳﺎﯾﺖﻫﺎ‬ ‫ﺩﺭ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﺍﺳﻼﻣﯽﺯﺍﺩ‬ ‫ﻣﯿﻼﺩ‬ :‫ﺩﻫﻨﺪﻩ‬ ‫ﺍﺭﺍﺋﻪ‬ ‫ﭼﻪ؟‬ ‫ﯾﻌﻨﯽ‬ ‫ﮐﺮﺩ؟‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﭘﺮﻭﮊﻩﻫﺎ‬ ‫ﺩﺭ‬ ‫ﺑﺎﯾﺪ‬ ‫ﭼﺮﺍ‬ ‫ﺯﻣﺎﻧﯽ؟‬ ‫ﭼﻪ‬ ‫ﮐﺴﯽ؟‬ ‫ﭼﻪ‬ ‫ﮐﺠﺎ؟‬ ‫ﭼﻄﻮﺭ؟‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬
  9. 9. ‫ﺳﺎﺯﻣﺎﻧﯽ‬ ‫ﭘﺮﺗﺎﻝﻫﺎﯼ‬ ‫ﻭﺏ‬ ‫ﻭ‬ ‫ﻭﺏﺳﺎﯾﺖﻫﺎ‬ ‫ﺩﺭ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﺍﺳﻼﻣﯽﺯﺍﺩ‬ ‫ﻣﯿﻼﺩ‬ :‫ﺩﻫﻨﺪﻩ‬ ‫ﺍﺭﺍﺋﻪ‬ -‫ﮐﻨﻨﺪ‬ ‫ﻣﺼﺮﻑ‬ ‫ﺭﻓﺘﺎﺭ‬ ِ‫ﻢ‬‫ﻓﻬ‬ ‫ﺑﺮﺍﯼ‬ ‫ﺭﻭﺵ‬ ‫ﻣﻄﻤﺌﻦﺗﺮﯾﻦ‬ -‫ﻻﺯﻡ‬ ‫ﻭ‬ ‫ﮐﻠﯿﺪﯼ‬ ‫ﻗﺎﺑﻠﯿﺖﻫﺎﯼ‬ ‫ﯾﺎﻓﺘﻦ‬ ‫ﺑﺮﺍﯼ‬ ‫ﺭﻭﺵ‬ ‫ﺳﺮﯾﻊﺗﺮﯾﻦ‬ -‫ﻣﺤﺼﻮﻝ‬ ‫ﺳﺎﺧﺘﻦ‬ ‫ﮐﺎﺭﺑﺮﺩﭘﺬﯾﺮ‬ ‫ﺑﺮﺍﯼ‬ ‫ﺭﻭﺵ‬ ‫ﮐﺎﺭﺁﻣﺪﺗﺮﯾﻦ‬
  10. 10. ‫ﺳﺎﺯﻣﺎﻧﯽ‬ ‫ﭘﺮﺗﺎﻝﻫﺎﯼ‬ ‫ﻭﺏ‬ ‫ﻭ‬ ‫ﻭﺏﺳﺎﯾﺖﻫﺎ‬ ‫ﺩﺭ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﺍﺳﻼﻣﯽﺯﺍﺩ‬ ‫ﻣﯿﻼﺩ‬ :‫ﺩﻫﻨﺪﻩ‬ ‫ﺍﺭﺍﺋﻪ‬ ‫ﭼﻪ؟‬ ‫ﯾﻌﻨﯽ‬ ‫ﭼﺮﺍ؟‬ ‫ﺯﻣﺎﻧﯽ؟‬ ‫ﭼﻪ‬ ‫ﮐﺴﯽ؟‬ ‫ﭼﻪ‬ ‫ﮐﺠﺎ؟‬ ‫ﭼﻄﻮﺭ؟‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬
  11. 11. ‫ﺳﺎﺯﻣﺎﻧﯽ‬ ‫ﭘﺮﺗﺎﻝﻫﺎﯼ‬ ‫ﻭﺏ‬ ‫ﻭ‬ ‫ﻭﺏﺳﺎﯾﺖﻫﺎ‬ ‫ﺩﺭ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﺍﺳﻼﻣﯽﺯﺍﺩ‬ ‫ﻣﯿﻼﺩ‬ :‫ﺩﻫﻨﺪﻩ‬ ‫ﺍﺭﺍﺋﻪ‬ ‫ﭼﻪ؟‬ ‫ﯾﻌﻨﯽ‬ ‫ﭼﺮﺍ؟‬ ‫ﮔﯿﺮﺩ؟‬ ‫ﺻﻮﺭﺕ‬ ‫ﭘﺮﻭﮊﻩ‬ ‫ﺍﻧﺠﺎﻡ‬ ‫ﺍﺯ‬ ‫ﻣﺮﺣﻠﻪ‬ ‫ﮐﺪﺍﻡ‬ ‫ﮐﺴﯽ؟‬ ‫ﭼﻪ‬ ‫ﮐﺠﺎ؟‬ ‫ﭼﻄﻮﺭ؟‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬
  12. 12. ‫ﺳﺎﺯﻣﺎﻧﯽ‬ ‫ﭘﺮﺗﺎﻝﻫﺎﯼ‬ ‫ﻭﺏ‬ ‫ﻭ‬ ‫ﻭﺏﺳﺎﯾﺖﻫﺎ‬ ‫ﺩﺭ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﺍﺳﻼﻣﯽﺯﺍﺩ‬ ‫ﻣﯿﻼﺩ‬ :‫ﺩﻫﻨﺪﻩ‬ ‫ﺍﺭﺍﺋﻪ‬ ‫ﺯﻣﺎﻥ‬ ‫ﻫﺮ‬
  13. 13. ‫ﺳﺎﺯﻣﺎﻧﯽ‬ ‫ﭘﺮﺗﺎﻝﻫﺎﯼ‬ ‫ﻭﺏ‬ ‫ﻭ‬ ‫ﻭﺏﺳﺎﯾﺖﻫﺎ‬ ‫ﺩﺭ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﺍﺳﻼﻣﯽﺯﺍﺩ‬ ‫ﻣﯿﻼﺩ‬ :‫ﺩﻫﻨﺪﻩ‬ ‫ﺍﺭﺍﺋﻪ‬ -‫ﻃﺮﺍﺣﯽ‬ ‫ﻓﺮﺍﯾﻨﺪ‬ ‫ﺍﺯ‬ ‫ﮔﺎﻡ‬ ‫ﺍﻭﻟﯿﻦ‬ -‫ﺧﻼﻕ‬ ‫ﺗﻮﺳﻌﻪﯼ‬ ‫ﻭ‬ ‫ﭘﺮﺩﺍﺯﯼ‬ ‫ﺍﯾﺪﻩ‬ -‫ﻃﺮﺍﺣﯽ‬ ‫ﺑﻬﺒﻮﺩ‬ ‫ﻭ‬ ‫ﺍﺭﺯﯾﺎﺑﯽ‬
  14. 14. ‫ﺳﺎﺯﻣﺎﻧﯽ‬ ‫ﭘﺮﺗﺎﻝﻫﺎﯼ‬ ‫ﻭﺏ‬ ‫ﻭ‬ ‫ﻭﺏﺳﺎﯾﺖﻫﺎ‬ ‫ﺩﺭ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﺍﺳﻼﻣﯽﺯﺍﺩ‬ ‫ﻣﯿﻼﺩ‬ :‫ﺩﻫﻨﺪﻩ‬ ‫ﺍﺭﺍﺋﻪ‬ ‫ﭼﻪ؟‬ ‫ﯾﻌﻨﯽ‬ ‫ﭼﺮﺍ؟‬ ‫ﺯﻣﺎﻧﯽ؟‬ ‫ﭼﻪ‬ ‫ﮐﺴﯽ؟‬ ‫ﭼﻪ‬ ‫ﮐﺠﺎ؟‬ ‫ﭼﻄﻮﺭ؟‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬
  15. 15. ‫ﺳﺎﺯﻣﺎﻧﯽ‬ ‫ﭘﺮﺗﺎﻝﻫﺎﯼ‬ ‫ﻭﺏ‬ ‫ﻭ‬ ‫ﻭﺏﺳﺎﯾﺖﻫﺎ‬ ‫ﺩﺭ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﺍﺳﻼﻣﯽﺯﺍﺩ‬ ‫ﻣﯿﻼﺩ‬ :‫ﺩﻫﻨﺪﻩ‬ ‫ﺍﺭﺍﺋﻪ‬ ‫ﭼﻪ؟‬ ‫ﯾﻌﻨﯽ‬ ‫ﭼﺮﺍ؟‬ ‫ﺯﻣﺎﻧﯽ؟‬ ‫ﭼﻪ‬ ‫ﺍﺭﺗﺒﺎﻃﻨﺪ؟‬ ‫ﺩﺭ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﺑﺎ‬ ‫ﮐﺴﺎﻧﯽ‬ ‫ﭼﻪ‬ ‫ﮐﺠﺎ؟‬ ‫ﭼﻄﻮﺭ؟‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬
  16. 16. ‫ﺳﺎﺯﻣﺎﻧﯽ‬ ‫ﭘﺮﺗﺎﻝﻫﺎﯼ‬ ‫ﻭﺏ‬ ‫ﻭ‬ ‫ﻭﺏﺳﺎﯾﺖﻫﺎ‬ ‫ﺩﺭ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﺍﺳﻼﻣﯽﺯﺍﺩ‬ ‫ﻣﯿﻼﺩ‬ :‫ﺩﻫﻨﺪﻩ‬ ‫ﺍﺭﺍﺋﻪ‬ -‫ﻣﺤﺼﻮﻝ‬ ‫ﮐﺎﺭﺑﺮﺍﻥ‬ -‫ﻣﺤﺼﻮﻝ‬ ‫ﻣﺎﻟﮏ/ﻣﺪﯾﺮ‬ -‫ﻣﺤﺼﻮﻝ‬ ‫ﺗﻮﻟﯿﺪﮐﻨﻨﺪﮔﺎﻥ‬
  17. 17. ‫ﺳﺎﺯﻣﺎﻧﯽ‬ ‫ﭘﺮﺗﺎﻝﻫﺎﯼ‬ ‫ﻭﺏ‬ ‫ﻭ‬ ‫ﻭﺏﺳﺎﯾﺖﻫﺎ‬ ‫ﺩﺭ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﺍﺳﻼﻣﯽﺯﺍﺩ‬ ‫ﻣﯿﻼﺩ‬ :‫ﺩﻫﻨﺪﻩ‬ ‫ﺍﺭﺍﺋﻪ‬ ‫ﭼﻪ؟‬ ‫ﯾﻌﻨﯽ‬ ‫ﭼﺮﺍ؟‬ ‫ﺯﻣﺎﻧﯽ؟‬ ‫ﭼﻪ‬ ‫ﮐﺴﯽ؟‬ ‫ﭼﻪ‬ ‫ﮐﺠﺎ؟‬ ‫ﭼﻄﻮﺭ؟‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬
  18. 18. ‫ﺳﺎﺯﻣﺎﻧﯽ‬ ‫ﭘﺮﺗﺎﻝﻫﺎﯼ‬ ‫ﻭﺏ‬ ‫ﻭ‬ ‫ﻭﺏﺳﺎﯾﺖﻫﺎ‬ ‫ﺩﺭ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﺍﺳﻼﻣﯽﺯﺍﺩ‬ ‫ﻣﯿﻼﺩ‬ :‫ﺩﻫﻨﺪﻩ‬ ‫ﺍﺭﺍﺋﻪ‬ ‫ﭼﻪ؟‬ ‫ﯾﻌﻨﯽ‬ ‫ﭼﺮﺍ؟‬ ‫ﺯﻣﺎﻧﯽ؟‬ ‫ﭼﻪ‬ ‫ﮐﺴﯽ؟‬ ‫ﭼﻪ‬ ‫ﭘﺬﯾﺮﺩ؟‬ ‫ﺻﻮﺭﺕ‬ ‫ﺑﺎﯾﺪ‬ ‫ﮐﺠﺎ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﭼﻄﻮﺭ؟‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬
  19. 19. ‫ﺳﺎﺯﻣﺎﻧﯽ‬ ‫ﭘﺮﺗﺎﻝﻫﺎﯼ‬ ‫ﻭﺏ‬ ‫ﻭ‬ ‫ﻭﺏﺳﺎﯾﺖﻫﺎ‬ ‫ﺩﺭ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﺍﺳﻼﻣﯽﺯﺍﺩ‬ ‫ﻣﯿﻼﺩ‬ :‫ﺩﻫﻨﺪﻩ‬ ‫ﺍﺭﺍﺋﻪ‬ -‫ﮐﺎﺭ‬ ‫ﻣﺤﻞ‬ -‫ﺯﻧﺪﮔﯽ‬ ‫ﻣﺤﻞ‬ -‫ﺍﺳﺘﺮﺍﺣﺖ‬ ‫ﻣﺤﻞ‬
  20. 20. ‫ﺳﺎﺯﻣﺎﻧﯽ‬ ‫ﭘﺮﺗﺎﻝﻫﺎﯼ‬ ‫ﻭﺏ‬ ‫ﻭ‬ ‫ﻭﺏﺳﺎﯾﺖﻫﺎ‬ ‫ﺩﺭ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﺍﺳﻼﻣﯽﺯﺍﺩ‬ ‫ﻣﯿﻼﺩ‬ :‫ﺩﻫﻨﺪﻩ‬ ‫ﺍﺭﺍﺋﻪ‬ ‫ﭼﻪ؟‬ ‫ﯾﻌﻨﯽ‬ ‫ﭼﺮﺍ؟‬ ‫ﺯﻣﺎﻧﯽ؟‬ ‫ﭼﻪ‬ ‫ﮐﺴﯽ؟‬ ‫ﭼﻪ‬ ‫ﮐﺠﺎ؟‬ ‫ﭼﻄﻮﺭ؟‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬
  21. 21. ‫ﺳﺎﺯﻣﺎﻧﯽ‬ ‫ﭘﺮﺗﺎﻝﻫﺎﯼ‬ ‫ﻭﺏ‬ ‫ﻭ‬ ‫ﻭﺏﺳﺎﯾﺖﻫﺎ‬ ‫ﺩﺭ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﺍﺳﻼﻣﯽﺯﺍﺩ‬ ‫ﻣﯿﻼﺩ‬ :‫ﺩﻫﻨﺪﻩ‬ ‫ﺍﺭﺍﺋﻪ‬ ‫ﭼﻪ؟‬ ‫ﯾﻌﻨﯽ‬ ‫ﭼﺮﺍ؟‬ ‫ﺯﻣﺎﻧﯽ؟‬ ‫ﭼﻪ‬ ‫ﮐﺴﯽ؟‬ ‫ﭼﻪ‬ ‫ﮐﺠﺎ؟‬ ‫ﮐﻨﯿﻢ؟‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﺑﻪ‬ ‫ﺷﺮﻭﻉ‬ ‫ﭼﻄﻮﺭ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬
  22. 22. ‫ﺳﺎﺯﻣﺎﻧﯽ‬ ‫ﭘﺮﺗﺎﻝﻫﺎﯼ‬ ‫ﻭﺏ‬ ‫ﻭ‬ ‫ﻭﺏﺳﺎﯾﺖﻫﺎ‬ ‫ﺩﺭ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﺍﺳﻼﻣﯽﺯﺍﺩ‬ ‫ﻣﯿﻼﺩ‬ :‫ﺩﻫﻨﺪﻩ‬ ‫ﺍﺭﺍﺋﻪ‬ ‫ﭘﮋﻭﻫﯽ‬ ‫ﮐﺎﺭﺑﺮ‬ ‫ﺍﺟﺰﺍﯼ‬ •‫ﺍﺳﺖ؟‬ ‫ﮐﺪﺍﻡ‬ ‫ﻣﺸﺘﺮﯾﺎﻥ‬ ِ‫ﺕ‬‫ﻣﺸﮑﻼ‬ :‫ﭘﺮﻭﮊﻩ‬ ‫ﻣﺤﯿﻂ‬ •‫ﺍﻃﻼﻋﺎﺕ‬ ‫ﮐﺎﺳﺘﯽﻫﺎﯼ‬ ‫ﻭ‬ ‫ﻣﻮﺟﻮﺩ‬ ‫ﺳﻮﺍﻻﺕ‬ :‫ﭘﺮﻭﮊﻩ‬ ‫ﺍﻫﺪﺍﻑ‬ •‫ﺭﻭﺍﻥﺷﻨﺎﺧﺘﯽ‬ ‫ﻭ‬ ‫ﺷﻨﺎﺧﺘﯽ‬ ‫ﺟﻤﻌﯿﺖ‬ :‫ﭘﺮﻭﮊﻩ‬ ‫ﻣﺨﺎﻃﺒﯿﻦ‬ •‫ﮐﺠﺎﺳﺖ؟‬ ‫ﻣﺤﺼﻮﻝ‬ ‫ﺑﮑﺎﺭﮔﯿﺮﯼ‬ ‫ﻣﺤﻞ‬ :‫ﭘﺮﻭﮊﻩ‬ ‫ﻣﮑﺎﻧﯽ‬ ‫ﻣﻮﻗﻌﯿﺖ‬ •‫ﻋﻤﻠﯿﺎﺗﯽ‬ ‫ﻓﻌﺎﻟﯿﺖﻫﺎﯼ‬ ‫ﺗﻌﺮﯾﻒ‬ ‫ﻭ‬ ‫ﺷﻨﺎﺳﺎﯾﯽ‬ :‫ﻣﺘﺪﻭﻟﻮﮊﯼ‬ •‫ﺗﺎﺧﺮ‬ ‫ﻭ‬ ‫ﺗﻘﺪﻡ‬ ،‫ﺍﻭﻟﻮﯾﺖ‬ ‫ﺗﻌﯿﯿﻦ‬ :‫ﺯﻣﺎﻥﺑﻨﺪﯼ‬ •‫ﺧﺮﻭﺟﯽ‬ ‫ﺑﺮﺍﯼ‬ ‫ﻣﻄﻠﻮﺏ‬ ‫ﭘﯿﺶﻓﺮﺽﻫﺎﯼ‬ ‫ﺗﻌﯿﻦ‬ :‫ﺧﺮﻭﺟﯽ‬
  23. 23. ‫ﺳﺎﺯﻣﺎﻧﯽ‬ ‫ﭘﺮﺗﺎﻝﻫﺎﯼ‬ ‫ﻭﺏ‬ ‫ﻭ‬ ‫ﻭﺏﺳﺎﯾﺖﻫﺎ‬ ‫ﺩﺭ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﺍﺳﻼﻣﯽﺯﺍﺩ‬ ‫ﻣﯿﻼﺩ‬ :‫ﺩﻫﻨﺪﻩ‬ ‫ﺍﺭﺍﺋﻪ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﻣﺘﺪﻫﺎﯼ‬ •‫ﭘﺮﺳﺸﻨﺎﻣﻪ‬ •‫ﻧﻈﺮﺳﻨﺠﯽ‬ •(‫ﻣﺤﻞ‬ ‫)ﺩﺭ‬ ‫ﻣﺤﻠﯽ‬ ‫ﺗﺤﻘﯿﻘﺎﺕ‬ •‫ﺳﻮﺭﺗﯿﻨﮓ‬ ‫ﮐﺎﺭﺕ‬ •‫ﺳﺎﺯﯼ‬ ‫ﭘﺮﻭﺗﻮﺗﺎﯾﭗ‬ •(‫ﻏﯿﺮﺣﻀﻮﺭﯼ‬ ‫ﻭ‬ ‫)ﺣﻀﻮﺭﯼ‬ ‫ﮐﺎﺭﺑﺮﺩﭘﺰﯾﺮﯼ‬ ‫ﺗﺴﺖ‬
  24. 24. ‫ﺳﺎﺯﻣﺎﻧﯽ‬ ‫ﭘﺮﺗﺎﻝﻫﺎﯼ‬ ‫ﻭﺏ‬ ‫ﻭ‬ ‫ﻭﺏﺳﺎﯾﺖﻫﺎ‬ ‫ﺩﺭ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﺍﺳﻼﻣﯽﺯﺍﺩ‬ ‫ﻣﯿﻼﺩ‬ :‫ﺩﻫﻨﺪﻩ‬ ‫ﺍﺭﺍﺋﻪ‬ ‫ﻣﻨﺎﺑﻊ‬ - Book: UX for dummies - Book: A Project Guide To UX Design - ‌Book: Success By Design: The Essential Business Reference for Designers - Blog: designmind.frogdesign.com - Slide: slideshare.net/kb3d/ss-26962468
  25. 25. ‫ﺳﺎﺯﻣﺎﻧﯽ‬ ‫ﭘﺮﺗﺎﻝﻫﺎﯼ‬ ‫ﻭﺏ‬ ‫ﻭ‬ ‫ﻭﺏﺳﺎﯾﺖﻫﺎ‬ ‫ﺩﺭ‬ ‫ﮐﺎﺭﺑﺮﭘﮋﻭﻫﯽ‬ ‫ﺍﺳﻼﻣﯽﺯﺍﺩ‬ ‫ﻣﯿﻼﺩ‬ :‫ﺩﻫﻨﺪﻩ‬ ‫ﺍﺭﺍﺋﻪ‬ (: ‫ﻣﺘﺸﮑﺮﻡ‬

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