Presented by Info.nl on Marketing3 conference Nov 28, 2007

1. invitation only

2. invitation only?

3. op zoek naar de nieuwe
contactmomenten

4. sociale marketing is nu
essentieel voor succes
4

5. sociale netwerken
get personal, get relevant, get permission!
relevantie

6. maar het gaat niet om
marketing communicatie
6

7. maar het gaat niet om
de media
7

8. de context verandert
8

9. de waarde van organisaties
verandert
9

10. de DNA van organisaties moet
veranderen
10

11. het succes is het product
11

12. het succes is het
ondernemerschap
12

13. het succes is de betekenis
voor de gebruiker
13

14. experience strategy
naar: Jesse James Garrett
14

15. experience strategy
naar: Jesse James Garrett
wat breng je teweeg bij de klant
15

16. GAP: Experience
klant vs. organisatie
16

17. principles van Experience-Based
Differentiation
Obsess about
customer
needs
Experience-
Based
Differentiation
Treat Reinforce
customer brands
experience as with every
a competence interaction
Bron: Forrester
17

18. A
Shift in assets
B
C
intangible
assets
tangible
industrial era information era
18

19. A
Organisational layers
B
C
A ffected
B ought
C ontrolled
D evelopment
E cology
F inancial
19

20. A
Impact of Internet
B
C
Customer perspective
Affected 20%
Bought 10%
Controlled 20%
Development 20%
Ecology 10%
Financial 20%
Organisational perspective
20
S&P value

21. A
Impact of Internet
B
C
Customer perspective
Affected 20%
Bought 10%
Controlled
intangible assets 20%
Development 20%
Ecology 10%
Financial
tangible assets 20%
Organisational perspective
21
S&P value

22. A
Impact of Internet
B
C
LTO Permission Identification
Reputation
Affected 20%
Range Quality Pricing Promotion Retain
Bought 10%
Controlled
Behaviour Cust. man. Fulfillment
Service
20%
Development
Process External R&D Bus.intell.
Workflow
20%
Ecology 10%
Culture Leadership Com.syst.
People
Financial 20%
Growth Exit value ROI Profit Assets
Cost
22
S&P value

23. A
Impact of Internet
B
C
Affected
perception
LTO Permission Identification
Reputation
20%
acq
n
tio
uis
i ti o
ica
n
tif
en
id
Range Quality Pricing Promotion Retain
Bought
proposition 10%
pe
rm
iss
ert
io
Service n v
on
Behaviour Cust. man. Fulfillment
products c
Controlled 20%
Process External R&D Bus.intell.
Workflow
Development 20%
Culture Leadership Com.syst.
People
Ecology 10%
Growth Exit value ROI Profit Assets
Cost 23
Financial 20%

24. Online marketing biosphere
controleren omkopen beïnvloeden

25. invitation only