a study on a business idea of On Demand Webinars in the new Business Models in a Digital Economy

1. Group 4
Avinash Muttreja 118
Nehal Khosla 167
Disha Gardi 205
Ishan Parekh 315
Sahil Aneja 368
KanchangauriChavande 403

2. Value Proposition
0 3 verticals :
0 Economy
0 Technology
0 Interview
0 Webinar topic: Selected by voting
0 Voting period : 7 days

3. 0 Process:
0 List down HOT TOPICS on the website
0 Voting for the most preferred topic by the customer
0 Topic selected
0 Webinar event
0 Webinar followed by Discussion forum
0 Summary reports

4. Competitive Advantage
0 Element of Co-creation
0 Customer centric approach
0 Product aligned to customer needs

5. Value Chain (Concept)

6. Value Reference Model
Research &
Development
Design
Production
Marketing &
Sales
Distribution
Customer
Service

7. Research & Development
Research &
Development
Types of
webinars
Final shortlist
Development
Production
Identifying the
supplementary
model

8. Design
Design
Interactive
medium
Maximum
attention
span
Instructional
design

9. Production
Production
Organizer(s)
Panelist(s) Attendees
Support
Software

10. Marketing & Sales
Marketing
& Sales
Promotion
Primary
source
Secondary
sources

11. Distribution
Distribution
Technology
Software
Content

12. Customer Service
Customer
Service
Engaging
the
customer
Follow
up

13. Cost Structure & Margins

14. Profit & Loss Statement
Dec-12 FY 2012-13
Sales Revenue
On Demand Subscription 90000 1080000
On Reserved Subscription 40000 480000
Sponsership based Webinar 4500 54000
Corporate Fees 1,50,000 1800000
Advertisement based revenue 2400 28800
Total Sales Revenue 286900 3442800
Fixed Cost
Website Development & Designing 120600 80600
Equipment or Hardware Cost 100000 100000
Company Registration Cost 15000 15000
Payment Gateway Purchase Cost 7500 7500
Marketing Budget 1200000 1200000
Rent 20,000 240000
Maintenance Budget 110000 150000
Total Fixed Cost 1573100 1573100
Variable Cost
E-Commerce Transaction Cost (Per Transaction) 19600 235200
Bandwidth Charges (Cloud Based Computing) 30000 360000
Speaker's Cost per month 72000 864000
Salary & Wages expense 70000 840000
Total Variable Cost 191600 2299200
Net Profit -1477800 -429500

15. Revenue Per Month
On Demand Subscription Revenue (INR) Per Month
Total number of webinar conducted per month 6
Webinar fee per viewer 150
Total number of viewer per webinar 100
Total On Demand Revenue 90000
On Reserved Subscription Revenue
Monthly subscription fee per customer 500
Total monthly subscription viewers 80
Total on reserved subscription revenue 40000
Sponshership based Revenue
Sponshership fee per webinar viewer 15
Sponsership webinar per month 2
Number of webinar viewers 150
Total sponsership based revenue 4500
Advertisement based revenue
Per click revenue on ads 16
Number of clicks in a day on ads 5
Number of days in a month 30
Total advertisment based revenue 2400
Corporate Services based Revenue
Corporate charges per employee 1000
No of webinar conducted in month 1
No of companies colloborated as a client 10
No of employee's to join from a company 15
Total corporate Services based revenue 150000
Total Revenue 286900

16. Marketing & Advertise Cost Monthly Cost Annual Cost
Google Adwords expense 5000 60000
Digital marketing cost 25000 300000
Print media cost 20000 240000
Sponsorship cost 50000 600000
Total monthly marketing cost 100000 1200000
Marketing Cost
Break Even Analysis
10% Growth Rate 15% Growth Rate
FY 2012-13 FY 2013-14 FY 2014-15
Sales 3442800 3787080 4355142
Variable Cost 2299200 2365095.6 2422859.94
Fixed Cost 1793100 1590000 1590000
Net Profit -649500 -168015.6 342282.06