This document discusses various networking components for event management, including print media like newspapers and magazines, radio, television, outdoor media like billboards and transit vehicles, and social media platforms. Print media advantages include geographic targeting and credibility, while disadvantages are limited color and lifespan. Radio uses jingles and live calls. Television provides event coverage and appeals to senses. Social media is used for community building, publicity, and event promotion before, during and after an event through platforms like Facebook, Twitter, LinkedIn, and Instagram.

1. NETWORKING COMPONENTS
in Event Management
BY:
Ishan

2. PRINT MEDIA

3. 3
Print Media
Print
Newspapers
Magazines
Place
Billboards
Transit
Classification

4. Print- Newspaper
National Newspapers
4

5. Print- Newspaper
Types of Newspapers advertisements
Classified Ads
5

6. Print- Newspaper
Types of Newspapers advertisements
Circular Ads
6

7. Print- Newspaper
Types of Newspapers advertisements
Display Ads
7

8. Print- Newspaper
Advantages
8
•Geographic targeting
•High credibility
•High information potential

9. Print- Newspaper
Disadvantages
9
•Limited color
•Poor reproduction quality
•One day life span
•Hard to measure actual exposure

10. Print-Magazine
Specialized Magazines
10

11. Print- Magazine
General circulation magazines
11

12. Print- Magazine
Uses:
12
•High color reproduction quality
•High credibility
•Pass along factor
•High information potential
•Specialized target marketing
•Brings emotional appeal

13. RADIO

14. • An electronic audio media for promotion
• The major decision making criteria are:
Programme profile,listening audience profile
and time slots
• Need to create JINGLE
• Live telephone calls on-air.
Characteristics of Radio Platform:

15. Television
• Single most potent media for events
• It can provide pre event , post event,and
during event coverage
• With the use of Satellite TV offers, opportunity
narrows down the read to focus on audience

16. • Direct Response
Television adverts, if done correctly, can contribute to
direct answer television (drtv), which basically means that
the crowd has a direct response to your advert, and the
phone is picked up by either, makes contact via e-mail or
text. All ads are made with a specific goal in mind as a
whole between you and the service and the complete
marketing strategy must be thought out. The direct
answer gives a quantifiable goal for your advert, and is
substantially more effective than old kinds of marketing.
Why Television :

17. • Sales promotion
Then tv advertising is a great method to declare it and get the
message across to millions of individuals instantly, if you have
an unique offer, sale or partnership. Any sales promo needs
people in order to make it work, a sales promotion that no
one understands about is not going to be really successful. So
a TV advert enables you to reach your audience in a very
succinct manner.
• Appeal to the senses
TV advertisements can use both sight and sound rather than
radio which simply relies on sounds. An image on the screen
can be quite strong. The combination of sight and sound
ensures that the message within this advert stays with them
for a long time and gets through to the audience. During tv ad
creation, many techniques can be used to ensure the senses
are excited and engaged while seeing your advertising.

18. Outdoor Media

19. Transit Vehicles
19

23. Billboards
Advantages
23
•High frequency
•Geographic
flexibility
•Low cost per
exposure
Disadvantages
•Fleeting message
•Limited information
•Long lead times
•Visual pollution

24. SOCIAL MEDIA

25. How is Social different from other
channels?
• It’s more direct.
• It’s dynamic and instantaneous.
• You can personalize the communication.
• Talk to an audience en masse, but still make it
individualistic.
• The communication is 2-way – interactive
channel.

26. What do we use Social Media for?
• Community building.
• Publicity (word of mouth).
• Event promotion.
• Event updates.
• Information dissemination.
• Building connections, database. (LinkedIN).
• Media sharing (photos, videos, ppt).
When?
• Before, during and after the event.

27. Facebook
• World’s largest social media network
>1 Billion users
• Draw the line between professional and
personal (use official handle/logins)
• Facebook is more personal
• Can share more media

28. Facebook
Fan pages (Use for promoting the company or a
product or a celebrity)
• They look similar to personal pages on
Facebook.
• Good for branding or company
communications.
• Tabs for photos, videos and discussion boards.

29. Facebook
• It will take a lot of time to build a community
(inviting people one by one).
• Create an Ad and spend money on it.
• Through the Ad you can do extremely targeted
marketing.
• Restrict the ad to viewers by geography, age,
gender, occupation, and other parameters.

30. Twitter
• Microblogging social platform.
• 140 characters (People use images to workaround this).
• It’s fast and simple to use.
• Instantaneous though you could also schedule posts.
• Provides real-time networking with a targeted
audience.
• Has a multiplier effect.
• Gives the ability to interact, discuss and ask questions
(Tweet chat, DM).

31. Twitter
• Create hash tags #yayofest2015
• Quote hashtags and handles in your posts
• Hashtags expire (promoted tags last longer)
• Follow people – they follow you back.
• Collect Twitter handles of speakers, exhibitors,
associations etc.
• Start following them.
• Prominently display your event Twitter handle and
hash tags.
- Spend on promotional tweets. (Marketing budget).

32. LinkedIN for events
• Look up profiles of potential speakers.
• Send mailers to targeted groups in the
LinkedIN database.
• Create a group for your event and ask all
attendees to join and discuss topics and other
aspects of your event.
• Effective for speaker communications.
• InMail evokes faster response than e-mail.

33. Instagram
• Suited to the mobile platform.
• A fast way to share photos and videos.
• Helps with pre,during and post event
descriptions
• Share on Twitter, Facebook and other social
platforms.
• https://instagram.com/

34. THANK YOU !!!! 
YOU ARE SPECIAL !!!! :D