The retail shelf is your last opportunity to influence your consumer to buy. Does your pack stand out on shelf? Are you loosing shelf sales to your competitors? If you aren't achieving your hurdle rates or your brand KPI's then maybe you need a Purple Cow!

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The last
opportunity for
marketers to
influence their
target
consumer…

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Woah!... There’s a purple
cow on the shelf!

3. Imagine…you’re driving down a
country road and….

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…You see a purple cow
standing in a crowd of
black and brown cows…

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If you are like most people,
you’d stop, get out your
phone and take a few pics.
(You may even post the purple phenomenon out on social
media.)

7. If you’re only achieving
sluggish sales results with
products which are under
performing on shelf….

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THEN….you
need a purple
cow!

9. Marketing’s job to get
customers TO THE
SHELF….

10. It’s the packaging’s job
to get products INTO
THE TROLLEY.

11. The problem is….
The average retailer stocks over 40,000
products.
Is it any wonder consumers have learned
to tune out and filter as they browse?

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The fact is…by the time your
consumer gets to the shelf
...the packaging standing
there is really your last
opportunity for you as a
marketer to influence them
before they decide to buy.

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Your pack is your final sales
pitch.

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Your packaging is your silent
salesperson!

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So…is your silent
salesperson closing
the sale?

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Considering all you've invested to
deliver the consumer to the shelf….
Don’t you want your best and
hardest working salesperson on the
job?

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If you had a choice, wouldn’t you
prefer to hire a gun salesperson over
an average salesperson?

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Yet…When it comes to investing
in the silent salespeople on
retailer's shelves, somehow…

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(Some)Marketing and Branding
Managers opt for average
salespeople over the gun…

21. WHY is that?

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Budget!

23. You've got a limited budget...
So you have to be extremely
selective about where you
invest your marketing dollars.

24. Should you invest
in the activities
that will best
promote and
create interest
driving consumers
to the retail shelf?

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OR…

26. Should you invest
your marketing
dollars in impactful
product packaging,
(silent salesperson),
which can influence
the consumer to
“Take me home!”?

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The answer is not an
Either/Or …rather it’s an…

29. YOU WANT…a pack design that
performs on shelf...selling thru and
exceeding your hurdle rates.

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In a crowded
market...

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-If you're not achieving your
shelf KPI’s…
-If you are serious about
increasing shelf revenue…
-If you are serious about
increasing product sell
through…

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Then here’s a
question for you…

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If you required coronary bypass
surgery…. Would you go to a GP
or a heart surgeon?

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OBVIOUSLY you’d
choose the surgeon,
right?

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Well the same answer is true
regarding achieving your on-
shelf results…

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If you aren’t achieving
the results you need
from your packaging…

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THEN….you
need a purple
cow!

38. Ask us how we
at Jam&Co can
help you create
a Purple Cow.
www.jamandco.co
m.au/contact/

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