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online kullanıcının psikolojisi user  psychology  behind usability
7   ±   2 Pr ensibi ,[object Object],[object Object],[object Object]
2  sn.   Kuralı ,[object Object],[object Object]
“ 3 klik” Kuralı ,[object Object]
80/20  Kuralı   (Pareto  P r ensibi ) Pazarlama biliminde:  Mevcut satışın % 80’i müşterilerin % 20’sinden gelir. Tasarımda:  Etkinin % 80’i mevcut görsel tasarımın %20’sinden gelir.
“ Baby Duck” Sendromu Bebeğin bir şeyden rahatsız olduğu zaman suratını ekşiterek çığırtkan bir ses tonuyla ağlama durumuna geçmesi. ,[object Object],[object Object],[object Object],ÖNCE:  Yeni tasarıma ilk tepki. SONRA:  İyi tasarım  rahatlatır.
“ Banner Blindness” Sendromu ,[object Object],Göz Takibi “Isı Haritası” Kırmızı  alanlar yoğun,  sarı  alanlar az yoğun,  mavi  alanlar en az takip edilen alanlar.  Yeşil çerçeveler  deneyden sonra bannerları belirtmek için sonradan çizilmiş.
“ Cliffhanger   Effect ”   (Zeigarnik   Effect) ,[object Object],[object Object],[object Object]
Göz takibi ,[object Object],[object Object],[object Object],[object Object],Göz Takibi  Haritası:  “ Öncelikli bölümler büyük daireler. Daireler arasındaki bağlantılar göz takibi sırasında zıplamaları gösteriyor.
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