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Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion.

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Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion.

  1. 1. A Social Way of Promotion Widget VS Banner
  2. 2. Widgadget.com <ul><li>The community portal for widgets creation, distribution and tracking </li></ul><ul><li>Users, Bloggers, Brands and Agencies spread their contents on blogs, social networks and websites. </li></ul><ul><li>Working with biggest social media, local and vertical networks in europe. </li></ul>
  3. 3. Context World is flat !
  4. 4. Context Users are worldwide
  5. 5. Traditional Advertisement is all about emotions
  6. 6. People don’t see advertisements
  7. 7. Banners are still only emotions <ul><li>It’s enough to sell products and services? They engage customers? </li></ul><ul><li>People ignore them too </li></ul>
  8. 8. Banner: is click-through dead ? How many of you have click in a banner last week ?
  9. 9. Banner <ul><li>0,2% of click through </li></ul><ul><li>Intrusive </li></ul><ul><li>No relevance (59% of users, Yankee Group) </li></ul><ul><li>Little interactivity </li></ul><ul><li>Old stuff (15 years old) </li></ul><ul><li>Maybe is time to innovate in online marketing? </li></ul>
  10. 10. What do users do on the Internet? Search !
  11. 11. People on Internet mostly search information Search information to make the right decision
  12. 12. People on Internet mostly search information <ul><li>The user is impatient </li></ul><ul><li>Hate intrusive ads </li></ul><ul><ul><li>(Pop ups, banners,…) </li></ul></ul><ul><li>Hate Spam messages </li></ul><ul><li>Don’t like to pay ;-) </li></ul><ul><li>Like free applications </li></ul><ul><li>Like to find friends </li></ul><ul><li>Like social media app </li></ul>
  13. 13. Social Media Networks
  14. 14. Social Media Networks <ul><li>What’s the power of social media ? </li></ul><ul><ul><ul><li>They power is to share </li></ul></ul></ul><ul><ul><ul><li>Experience </li></ul></ul></ul><ul><ul><ul><li>Knowledge </li></ul></ul></ul><ul><ul><ul><li>Contents </li></ul></ul></ul>
  15. 15. <ul><li>584 Millions unique visitors x day </li></ul><ul><li>27 minutes x day x user </li></ul><ul><li>People use more than one network </li></ul><ul><li>More than 250.000 inscriptions x day </li></ul><ul><li>Every continent has a leader </li></ul>
  16. 17. Quick Growth
  17. 18. Social Media Networks <ul><li>What people do ? </li></ul><ul><ul><ul><li>Find friends </li></ul></ul></ul><ul><ul><ul><li>Find friends of their friends </li></ul></ul></ul><ul><ul><ul><li>Share experiences (recommend) </li></ul></ul></ul><ul><ul><ul><li>Do what friends do ;-) </li></ul></ul></ul><ul><ul><ul><li>Friends are best leaders </li></ul></ul></ul>
  18. 19. Spending on social network ads
  19. 20. Are banners on social media dead too?
  20. 21. The proof <ul><li>Source: http://digitalbestpractices.blogspot.com/2008/05/los-banners-funcionan-como-las-campaas.html </li></ul>0,1% in Myspace 0,06 % in Facebook 0,5 % NYT 1% Washigton Post More impressions, less click through
  21. 22. Contents Widget Creation Social Media Increase Traffic Increase Brand Loyalty Earn Money
  22. 23. Widgets : Why could them be successful? Interactivity User friendly  increase time spent by user  increase impressions of widgets
  23. 24. Social Way of Promotion <ul><li>This is not an ad ! This is content . </li></ul><ul><li>This content is caught friend by friend </li></ul><ul><li>If user take it, is relevant for him and could be relevant for ones of his friend who have same interests. </li></ul>
  24. 27. Spread your contents everywhere <ul><li>Desktop </li></ul><ul><li>Social networks </li></ul><ul><li>Blogs </li></ul><ul><li>Starting pages </li></ul><ul><li>Mobiles devices </li></ul>
  25. 28. Spread your contents everywhere <ul><li>180 M windows vista desktops </li></ul><ul><li>25 million active Facebook users </li></ul><ul><li>7 millions iphones </li></ul><ul><li>Millions of igoogle or yahoo starting pages users </li></ul>
  26. 29. In a nutshell… <ul><li>Emarketer Study said that $40M will be spent in web widgets and advertising application in 2008. </li></ul><ul><li>Information will be next ad generation in the online world. </li></ul><ul><li>Winner approach will be based on interaction, and focus on large international sites and networks but also on local ones. </li></ul>
  27. 30. In a nutshell… <ul><li>So, Widgetize muy friend !!! </li></ul>
  28. 31. In a nutshell… <ul><li>See you in Barcelona and London soon ;-) </li></ul>
  29. 32. Big Thanks <ul><li>e: [email_address] </li></ul><ul><li>w. widgadget.com </li></ul><ul><li>Blog: isabelsabadi.com </li></ul><ul><li>Twitter: twitter.com/isabelsabadi </li></ul><ul><li>Twitter widgadget: twitter.com/widgadget </li></ul><ul><li>Facebook: Widgadget Official </li></ul>More info

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