1. DreamCosmos
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2. Dream Company
Dream Company
#3
#2
#1
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3. Dream Company
Dream Company
Case
Study
!
ast
t oL
B uilt
Why this
Seminar?
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4. Dream Company
Dream Company
Why this
#1
Seminar?
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5. DREAMCOSMOS
Find your own dream & Make come true!
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6. WHY DREAM?
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7. WHY DREAM?
, , , , ,...
,
.
.
,
.
‘ ’ .
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8. MISSION STATEMENT
DREAM COSMOS
,
, , .
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9. DREAMCOSMOS’ dream is
WORLD’S MOST ADMIRED COMPANY!
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10. ?

11. 1945
!
1946 5 7 ,
.
“
,
.
.”

12. 1945
!
1946 5 7 ,
.
SONY

13. Dream High at the Beginning!

14. Dream Company
Dream Company
!
ast
t oL
B uilt
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15. ?
!
~
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16. Built to Last is about...
✓ 1897
✓
✓ ~
✓
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17. US$6,356
US$415 US$955
1926.1.1 1990.12.31
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18. 3M Norton
American Express Wells Fargo
Boeing McDonnel Douglas
Citicorp Chase Manhattan
Ford GM
General Electric Westinghouse
Hewlett-Packard Texas Instruments
IBM Burroughs
Johnson & Johnson Bristol-Myers
Marriott Squibb Johnson
Howard
Merck Pfizer
Motorola Zenith
Nordstrom Melville
Philip Morris RJR Nabisco
Procter & Gamble Colgate
Sony Kenwood
Wal-Mart Ames
Walt Disney Columbia
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19. ?
!
~
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20. , ?
!
!
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21. ?
!
!
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22. ?
!
!
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23. ?
!
.
!
‘ ’ .
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24. ?
! ‘ ‘
!
.
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25. ?
! , , ,
.
!‘ ’
.
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26. CEO ?
! 1700
CEO 4 !
2 ...
! CEO
6
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27. ?
!‘ ’ or ‘ ’
.
!
or and .
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28. ?
!
~
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29. first habit
<
,
.
.
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30. quote
“
.”
- ,< >
“
(HP)
.”
- The AMBA Executive, 1977, pp.6~7
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31. case study
vs.
, ,
. .
50
,
.
. .
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32. second habit
...
(More Than Profits)
<
.
!
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33. quote
“ HP .
HP
.”
- , HP CEO, 1992
“
.
.”
- , , 1989
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34. case study
1982
,
.
Richard Gelb
“
1
2500 . ” .
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35. third habit
.
.
.
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36. quote
“
.”
- , IBM
“‘ ’ .
.
..”
- HP
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37. case study
• :
• :
• GE:
• P&G:
• 3M: 25% 5 !
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38. fourth habit
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39. quote
“ .
.”
- 1907 , 43
“ .
.”
- , ...
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40. case study
!
• Boeing:
747 ! 1
• Sony:
.
• IBM: IBM 360
!
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41. fifth habit
Cult-Like Cultures
.
,
.
.
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42. quote
“P&G .
, .”
- (John Smale), P&G , 1986
“IBM .
.”
- IBM , 1985
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43. case study
•
• (indoctrination) .
•
• .
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44. sixth habit
?
.
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45. quote
“ .
.”
- , 3M CEO, 1950
“ .”
- R.W. 2 , J&J CEO, 1954
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46. case study
• J&J : !
• AmEx : ! ,
• 3M : ! ,
! ! ! and so on...
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47. seventh habit
?
.
.
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48. quote
“
.”
- , 9 1991
“
.”
- , , 1991
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49. case study
&
CEO
CEO
!
CEO
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50. eighth habit
,
.
!
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51. quote
“ ‘ .
’
.
‘ . .’”
- Marriott II, the Chairman of Marriott
“ ,
.”
- Bruce Nordstrom, the Chairman of Nordstrom
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52. case study
Beat Yesterday
2005 2006 2007 2008 2009
1
1
1
1
1
1
1
1
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53. 8
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54. “ .
.
.”
- Sir Winston Churchill, Speech in November 1942
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55. Dream Company
Dream Company
Case
Study
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56. DreamCosmos
• Faith: , ,
• Respect:
• Evolution:
• Communication:
• Challenge:
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57. DreamCosmos
.
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58. Thank You very much.

59. One More Thing!

60. CEO !

61. CEO
!
• .
•
,
!
•
!
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62. CEO
?
•
.
• = +
• :
• :
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63. CEO
!
•
=
• 5
"
"
"
"
"
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64. CEO
!
•
• = +
• !
• BHAGs
" BHAGs !
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65. CEO
!
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66. CEO
!
• =
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67. CEO
!
• =
•
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68. CEO
!
• =
•
•
• , ,
•
•
• -
•
• , , ,
•
• , ,
• ,
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69. CEO
!
• =
•
•
!
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70. CEO
!
• =
•
•
!
• !
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71. CEO
?
•
•
•
•
•
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72. CEO
!
• CEO
• CEO
•
•
!
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73. CEO
!
• :
• : ,
• :
•
•
• :
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