Your app is awesome. No, really, it's brilliant. Then why isn't it spreading like wildfire? Here are a few insights as to why your app hasn't gone crazy viral (yet). Remember - your app should be designed for virality, so you can leave the rest to the best marketers: your users. Read the full post on Mention's Blog: http://bit.ly/MakeYourAppViral Follow us on Twitter @ironSource! Are you a developer? Check out our dev blog: developers.ironsrc.com Learn more about ironSource: www.ironsrc.com Connect with us! LinkedIn: linkedin.com/company/ironSource Facebook: facebook.com/ironSource SlideShare: slideshare.net/ironSource Google+: plus.google.com/+ironsrc Check us out on instagram: @ironsource ironSource is looking for new talent. Check out open positions: http://bit.ly/Work-at-ironSource

1. 6 REASONS YOU DON’T
HAVE A CRAZY VIRAL APP
BY DANNY ROSENBERG
@DannyMaxT

2. Conclusion:
Apps are born viral.
Virality is the ultimate goal
for app developers, and
you don’t need to spend
tons of money to gain it.

3. Conclusion:
Apps are born viral.Your app should be designed for virality from the start.

4. Conclusion:
Apps are born viral.Learn the mistakes made by non-viral apps & how to fix them.

5. Conclusion:
Apps are born viral.
You haven’t found your niche
✓ Seek to add value for your users
✓ Always consider who your audience is
✓ Look for their common pain points
1

6. Conclusion:
Apps are born viral.
A viral app:
✓ Offers a unique experience
✓ Makes lives easier
✓ Solves a problem
✓ Provides information
✓ Offers entertainment

7. Conclusion:
Apps are born viral.It doesn’t matter if
something’s been done
before, as long as you
can do it better.
Remember...

8. Conclusion:
Apps are born viral.
Not enough returning users
✓ You gain new users by retaining existing ones
✓ View downloads as a starting point, not an end goal
✓ Users won’t share it unless they already enjoy it
2

9. Conclusion:
Apps are born viral.
How to fix it:
✓ Notify your users to return
✓ Let users remind others
✓ Build users a network
of their peers

10. Conclusion:
Apps are born viral.
“A user’s enjoyment
should grow each
time they use it.

11. Conclusion:
Apps are born viral.
Your onboarding is boring
✓ Onboarding is crucial to learning about your users
✓ It should be easy for your users to get hooked
✓ Simplicity is more important here than anywhere else
3

12. Conclusion:
Apps are born viral.
The flow should be totally intuitive
Make sure design follows function.

13. Conclusion:
Apps are born viral.
There’s no gamification
Gamification plays to our most basic needs
of belonging, esteem, and self-actualisation.
4
Creating incentives and competition
within an app grows its value.

14. Conclusion:
Apps are born viral.
How to fix it:
✓ Link rewards to objectives
✓ Make rewards unique
✓ Allow users to share their
successes

15. Conclusion:
Apps are born viral.
It’s not shareable
5 ✓ Virality requires organic sharing
✓ Most people have no incentive
✓ You need to encourage them

16. Conclusion:
Apps are born viral.
✓ ‘Vanity content’
✓ Real-value incentives
✓ One-click sharing
What motivates sharing?

17. Conclusion:
Apps are born viral.
Users don’t trust your app
✓ Users must believe in your app before they’ll share it
✓ Give them control of what’s being done on their behalf
✓ Provide a settings panel for edits to sharing preferences
6

18. Follow these rules,
and your app could be
the next viral success story!

19. Conclusion:
Apps are born viral.
Read the full
post here.
Want more?
Head over to
the iS Blog!
Icons made by Freepik from www.flaticon.com