![Company Background 1943 1947 1953 1956 1958 1955 1965 2002 Basic household goods House furnishings First furniture showroom Began designing low-priced furniture Began testing flat packages Largest furniture display in Scandinavia First flagship store in Stockholm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1985 First American store 1973 First store outside Scandinavia (Switzerland) Ingvar Kamprad](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Ikea Iris Ju Young
- 1. IKEA Invades America Group 1 Bryan Lai Antonia Harper Ju Young Bang Iris Hsiao Victoria Kennedy
- 4. Product Strategy Product Priorities Target Retail Price Select A Manufacturer Determine Materials To Be Used Actual Design Process
- 5. IKEA’s Product/ Price Matrix STYLE PRICE RANGE Low Mmedium High Young Swede (bare bones) Country (neo-traditional) Modern (minimalist) Scandinavian (sleek wood)
- 6. Product Strategy Product Priorities Target Retail Price Select A Manufacturer Determine Materials To Be Used Actual Design Process 30%~50% lower than competitors ’ 1.800 suppliers/ 50+ countries Cost efficiencies Internal competition
- 9. US Market High End Low End General Retailers Specialty
- 12. Needs? ?
- 13. Needs? ? Cheap Experience Design Self-service Unassembled
- 16. Looking Forward Have 50 stores by 2013 Appeal to a broader public $1.27 billion in 2002 The 3rd largest market USA
- 17. Needs TIME LESS NESS TIME LI NESS
- 19. Brand Management A unique, named solution
- 20. Thank you! Questions & Comments?