The document discusses problems with the current business model for online news publishing and proposes some Web 2.0 strategies. Specifically, it notes that while online and print readerships originally overlapped in 1998, online readership has since declined. It suggests open access, user-generated content, tagging, hyperlocal information, and exploring opportunities outside traditional geographic markets as potential strategies. It emphasizes the need for rational analysis of trends to inform business decisions.

1. Reviewing the old business model / Proposing Web 2.0 strategies for online news publishing H. Iris Chyi Assistant Professor School of Journalism UT Austin

4. Back in 1998 Source: Chyi & Lasorsa (2002) Newspaper Print penetration (%) Among all respondents (N = 818) Online penetration (%) Among Web users (n = 484) Online penetration (%) Among all respondents (N = 818) National Wall Street Journal 13 11 6 USA Today 12 14 8 New York Times 11 10 6 Regional Dallas Morning News 11 6 3 Houston Chronicle 9 6 3 Local Austin American-Statesman 74 30 18

15. Strategies in the Web 2.0 era

20. Think outside the box of news

32. It is 2005, and you are the publisher of the New York Times... Should you launch the fee-based premium program TimesSelect?

33. It is 20__, and you are the publisher of the New York Times... China has the largest Internet population in the world. Should you launch a Chinese edition?

35. Thank you for your attention and thank the Statesman for providing great research opportunities for a graduate student 10 years ago.