SlideShare uma empresa Scribd logo
1 de 59
HOW DO WE
SAVE OUR
DIGITAL
LIVES?
BY MARY SNAUFFER
@MARYSNAUFFER
LISTEN.
THIS IS WHERE I HAD
MY FIRST KISS.
THIS IS WHERE MY
FATHER DIED.
THIS IS WHERE MY FATHER FIRST
SAW MY MOTHER.
THIS IS WHERE I STOOD
WHEN I FOUGHT.
THIS IS WHERE I WAS WHEN I
WAS A PART OF HISTORY.
THIS IS
WHERE MY
GRANDPA
LIVED WHEN
HE WAS A
BOY.
“Facebook designers want users to
remember and experience good interactions
with friends—so much so that serotonin, our
happiness hormone, has become a design
guideline.”
-SmartPlanet, 2012
“THE BROADCASTR APP IS
SHUTTING DOWN”
WE UNDERSTAND
HUMANITY FROM
PERSONAL
ARCHIVES
WE BECOME WHAT WE
BEHOLD.
WE SHAPE OUR TOOLS,
& THEREAFTER
OUR TOOLS SHAPE US.
MARSHALL MCLUHAN, 1964
I AM THIS PORTRAIT
PICTURE.
I AM THIS PORTRAIT
PICTURE.
IN ALL
LIKELIHOOD
YOU WOULD
NEVER SEE
YOUR FAMILY
AGAIN.
YOU GAVE
THEM YOUR
PORTRAIT
PHOTOGRAPH.
“THE ONLY CAMERA THAT
ANYBODY CAN USE”
THE CHRISTMAS PHOTOS
SUMMER VACATION PHOTO
THE SUMMER VACATION PHOTOS
GRADUATION/BDAY PHOTO
THE LIFE EVENTS
PHOTOS
WE ARE ANCHORED
BY OUR
ANCESTORS.
“SHE HOLDS A PICTURE OF HER
MOTHER SHE FOUND IN THE
RUBBLE OF HER TORNADO-
DESTROYED HOME.” OKLAHOMA, 2013
“I WAS JUST SO
TOUCHED THAT
SOMEBODY
FOUND IT.
IT WAS KIND OF
LIKE GETTING A
LITTLE PIECE OF
OUR FAMILY
BACK.”
A page from my
“teenage
archives.”
Me, in 8th grade.
TURKEY SANDWICH, THE SNOW, fancy dinner shots, ETC.
ETC.
Include turkey photo from my original presentation
Point it too illustrate sheer mass
If you don’t save it
you won’t exist.
THE LIBRARY OF CONGRESS HAS
838 MILES OF BOOKSHELVES
TODAY, WE CREATE AN EQUIVALENT
AMOUNT OF CONTENT DIGITALLY EVERY
10 MINUTES
RIGHT NOW, WE HAVE OVER 500
MILLION* RECORDED PERSONAL
HISTORIES
*OVER 500 MILLION PEOPLE USE
FACEBOOK
“Hi Barack, you made us proud!
America, you have renewed my trust in
humanity! I am South African and I
marvel at the fact that my child will grow
up in a world where the greatest nation
has been led by a black person and see
that as normal! Thank you America, and
thank you Obama for living your dream
and not suppressing it!”
Posted at 4:06pm, December 12, 2008
I Am Voting For Change, Facebook Group
SALMAN RUSHDIE
IMAGINE HAVING A RECORD
YOU REALLY WANT TO
LISTEN TO…
THE MEDIA
ARCHAEOLOGY LAB
INSIDE HERE ARE THE PIECES
OF YOUR PERSONAL HISTORY
“… the impulse to preserve
something to be remembered
while leaving out something to be
forgotten—is found in individual
and collective minds, historically
and fictionally.”
Jacques Derrida, 1964 “The Concept of the
Archive”
1. EVERY MONTH GO THROUGH YOUR
PHOTOS & DOCUMENTS
1. PICK JUST A FEW
1. PRINT THEM ON HIGH QUALITY PAPER, NOT
CHEAPLY
1. CAPTION YOUR PHOTOS WITH A SOFT
PENCIL
Sxsw presentation final
Sxsw presentation final
Sxsw presentation final
Sxsw presentation final
Sxsw presentation final
Sxsw presentation final
Sxsw presentation final
Sxsw presentation final
Sxsw presentation final
Sxsw presentation final
Sxsw presentation final
Sxsw presentation final
Sxsw presentation final

Mais conteúdo relacionado

Semelhante a Sxsw presentation final

Tempo August 2013
Tempo August 2013 Tempo August 2013
Tempo August 2013 Tempoplanet
 
Sample HU 300
Sample HU 300Sample HU 300
Sample HU 300mr1861
 
Anthropology of the Modern Bar-Presentation
Anthropology of the Modern Bar-Presentation Anthropology of the Modern Bar-Presentation
Anthropology of the Modern Bar-Presentation Tales of the Cocktail
 
How To Write An Amazing Essay In Spanish
How To Write An Amazing Essay In SpanishHow To Write An Amazing Essay In Spanish
How To Write An Amazing Essay In SpanishMichele Johnson
 
Example Of Simple Essay About Friendship
Example Of Simple Essay About FriendshipExample Of Simple Essay About Friendship
Example Of Simple Essay About FriendshipTiffany Rodriguez
 
Design for dreams not needs: who do you want your customers to become?
Design for dreams not needs: who do you want your customers to become?Design for dreams not needs: who do you want your customers to become?
Design for dreams not needs: who do you want your customers to become?Joyce Hostyn
 
prescribed gender roles and attached stereotypes
prescribed gender roles and attached stereotypesprescribed gender roles and attached stereotypes
prescribed gender roles and attached stereotypesindu_lekha
 
33 Argumentative Essay Topics For
33 Argumentative Essay Topics For33 Argumentative Essay Topics For
33 Argumentative Essay Topics ForAmy Holmes
 
The Audacity of Humanity, ebook
The Audacity of Humanity, ebookThe Audacity of Humanity, ebook
The Audacity of Humanity, ebookKyra Gaunt
 
Digital Storytelling
Digital StorytellingDigital Storytelling
Digital StorytellingMelda Yildiz
 
Kissing Joy as it Flies -Entwining Eurythmy and Goethe's Delicate Empiricism
Kissing Joy as it Flies -Entwining Eurythmy and Goethe's Delicate EmpiricismKissing Joy as it Flies -Entwining Eurythmy and Goethe's Delicate Empiricism
Kissing Joy as it Flies -Entwining Eurythmy and Goethe's Delicate EmpiricismLiz Stocks-Smith
 

Semelhante a Sxsw presentation final (16)

Tempo August 2013
Tempo August 2013 Tempo August 2013
Tempo August 2013
 
T Preece1
T Preece1T Preece1
T Preece1
 
Library, Computers, Readers
Library, Computers, ReadersLibrary, Computers, Readers
Library, Computers, Readers
 
Sample HU 300
Sample HU 300Sample HU 300
Sample HU 300
 
Anthropology of the Modern Bar-Presentation
Anthropology of the Modern Bar-Presentation Anthropology of the Modern Bar-Presentation
Anthropology of the Modern Bar-Presentation
 
How To Write An Amazing Essay In Spanish
How To Write An Amazing Essay In SpanishHow To Write An Amazing Essay In Spanish
How To Write An Amazing Essay In Spanish
 
Example Of Simple Essay About Friendship
Example Of Simple Essay About FriendshipExample Of Simple Essay About Friendship
Example Of Simple Essay About Friendship
 
Design for dreams not needs: who do you want your customers to become?
Design for dreams not needs: who do you want your customers to become?Design for dreams not needs: who do you want your customers to become?
Design for dreams not needs: who do you want your customers to become?
 
Jenn lim TEDxCC
Jenn lim TEDxCCJenn lim TEDxCC
Jenn lim TEDxCC
 
Egogirl
EgogirlEgogirl
Egogirl
 
prescribed gender roles and attached stereotypes
prescribed gender roles and attached stereotypesprescribed gender roles and attached stereotypes
prescribed gender roles and attached stereotypes
 
Young Society
Young SocietyYoung Society
Young Society
 
33 Argumentative Essay Topics For
33 Argumentative Essay Topics For33 Argumentative Essay Topics For
33 Argumentative Essay Topics For
 
The Audacity of Humanity, ebook
The Audacity of Humanity, ebookThe Audacity of Humanity, ebook
The Audacity of Humanity, ebook
 
Digital Storytelling
Digital StorytellingDigital Storytelling
Digital Storytelling
 
Kissing Joy as it Flies -Entwining Eurythmy and Goethe's Delicate Empiricism
Kissing Joy as it Flies -Entwining Eurythmy and Goethe's Delicate EmpiricismKissing Joy as it Flies -Entwining Eurythmy and Goethe's Delicate Empiricism
Kissing Joy as it Flies -Entwining Eurythmy and Goethe's Delicate Empiricism
 

Mais de Iris

Pissing people off is safer than playing it safe
Pissing people off is safer than playing it safePissing people off is safer than playing it safe
Pissing people off is safer than playing it safeIris
 
The Future of Retail: Made in China
The Future of Retail: Made in ChinaThe Future of Retail: Made in China
The Future of Retail: Made in ChinaIris
 
The Future of Retail: Made in China - In Summary
The Future of Retail: Made in China - In SummaryThe Future of Retail: Made in China - In Summary
The Future of Retail: Made in China - In SummaryIris
 
Iris & IPA Eff Week
Iris & IPA Eff Week Iris & IPA Eff Week
Iris & IPA Eff Week Iris
 
Iris & IPA Eff Week
Iris & IPA Eff WeekIris & IPA Eff Week
Iris & IPA Eff WeekIris
 
Global Study: Shopping with Generation Y and Z
Global Study: Shopping with Generation Y and ZGlobal Study: Shopping with Generation Y and Z
Global Study: Shopping with Generation Y and ZIris
 
Contagious Now, Next, Why
Contagious Now, Next, Why Contagious Now, Next, Why
Contagious Now, Next, Why Iris
 
CBB Focus Interview
CBB Focus InterviewCBB Focus Interview
CBB Focus InterviewIris
 
THE BIG INTERVIEW - CBBC Focus China
THE BIG INTERVIEW - CBBC Focus ChinaTHE BIG INTERVIEW - CBBC Focus China
THE BIG INTERVIEW - CBBC Focus ChinaIris
 
SXSE 2017 – Multiply & Conquer
SXSE 2017 – Multiply & ConquerSXSE 2017 – Multiply & Conquer
SXSE 2017 – Multiply & ConquerIris
 
SXSW Bites 2017
SXSW Bites 2017SXSW Bites 2017
SXSW Bites 2017Iris
 
How to Pull Your Own Trump
How to Pull Your Own TrumpHow to Pull Your Own Trump
How to Pull Your Own TrumpIris
 
How to Get the Market to Do Your Marketing for You
How to Get the Market to Do Your Marketing for YouHow to Get the Market to Do Your Marketing for You
How to Get the Market to Do Your Marketing for YouIris
 
Putting Digital Back in the Boardroom
Putting Digital Back in the Boardroom Putting Digital Back in the Boardroom
Putting Digital Back in the Boardroom Iris
 
Participation Brand Index Study
Participation Brand Index Study Participation Brand Index Study
Participation Brand Index Study Iris
 
The Participation Brand Index
The Participation Brand IndexThe Participation Brand Index
The Participation Brand IndexIris
 
5 Strategies for Capitalising on the Micro-Moment Economy
5 Strategies for Capitalising on the Micro-Moment Economy5 Strategies for Capitalising on the Micro-Moment Economy
5 Strategies for Capitalising on the Micro-Moment EconomyIris
 
Retail Ignition
Retail IgnitionRetail Ignition
Retail IgnitionIris
 
How chatbots will change the future of consumer engagement
How chatbots will change the future of consumer engagementHow chatbots will change the future of consumer engagement
How chatbots will change the future of consumer engagementIris
 
SXSW AMS 2016
SXSW AMS 2016SXSW AMS 2016
SXSW AMS 2016Iris
 

Mais de Iris (20)

Pissing people off is safer than playing it safe
Pissing people off is safer than playing it safePissing people off is safer than playing it safe
Pissing people off is safer than playing it safe
 
The Future of Retail: Made in China
The Future of Retail: Made in ChinaThe Future of Retail: Made in China
The Future of Retail: Made in China
 
The Future of Retail: Made in China - In Summary
The Future of Retail: Made in China - In SummaryThe Future of Retail: Made in China - In Summary
The Future of Retail: Made in China - In Summary
 
Iris & IPA Eff Week
Iris & IPA Eff Week Iris & IPA Eff Week
Iris & IPA Eff Week
 
Iris & IPA Eff Week
Iris & IPA Eff WeekIris & IPA Eff Week
Iris & IPA Eff Week
 
Global Study: Shopping with Generation Y and Z
Global Study: Shopping with Generation Y and ZGlobal Study: Shopping with Generation Y and Z
Global Study: Shopping with Generation Y and Z
 
Contagious Now, Next, Why
Contagious Now, Next, Why Contagious Now, Next, Why
Contagious Now, Next, Why
 
CBB Focus Interview
CBB Focus InterviewCBB Focus Interview
CBB Focus Interview
 
THE BIG INTERVIEW - CBBC Focus China
THE BIG INTERVIEW - CBBC Focus ChinaTHE BIG INTERVIEW - CBBC Focus China
THE BIG INTERVIEW - CBBC Focus China
 
SXSE 2017 – Multiply & Conquer
SXSE 2017 – Multiply & ConquerSXSE 2017 – Multiply & Conquer
SXSE 2017 – Multiply & Conquer
 
SXSW Bites 2017
SXSW Bites 2017SXSW Bites 2017
SXSW Bites 2017
 
How to Pull Your Own Trump
How to Pull Your Own TrumpHow to Pull Your Own Trump
How to Pull Your Own Trump
 
How to Get the Market to Do Your Marketing for You
How to Get the Market to Do Your Marketing for YouHow to Get the Market to Do Your Marketing for You
How to Get the Market to Do Your Marketing for You
 
Putting Digital Back in the Boardroom
Putting Digital Back in the Boardroom Putting Digital Back in the Boardroom
Putting Digital Back in the Boardroom
 
Participation Brand Index Study
Participation Brand Index Study Participation Brand Index Study
Participation Brand Index Study
 
The Participation Brand Index
The Participation Brand IndexThe Participation Brand Index
The Participation Brand Index
 
5 Strategies for Capitalising on the Micro-Moment Economy
5 Strategies for Capitalising on the Micro-Moment Economy5 Strategies for Capitalising on the Micro-Moment Economy
5 Strategies for Capitalising on the Micro-Moment Economy
 
Retail Ignition
Retail IgnitionRetail Ignition
Retail Ignition
 
How chatbots will change the future of consumer engagement
How chatbots will change the future of consumer engagementHow chatbots will change the future of consumer engagement
How chatbots will change the future of consumer engagement
 
SXSW AMS 2016
SXSW AMS 2016SXSW AMS 2016
SXSW AMS 2016
 

Sxsw presentation final