Personal Holidays the ultimate in personalized holiday vacations planning that matches travellers with hotels and holiday options based on personality. http://info.personaholidays.com

1. Person Holid ys
P
Personal Holiday Planning
PersonaHolidays
Wednesday, 7 December, 16

2. CEO
COO
Product
Location
Proof Of Concept
Use of Funds
World Market
Ian R Clayton
Kathy Lynn Ward
PersonaHolidays
International
500% More Engagement
Marketing
1 Million Hotels
Key Investment Merits
-
Person Holid ys
PPersonaHolidays
Wednesday, 7 December, 16

3. Person Holid ys
PPersonaHolidays
Travelers Want a Personal Recommendation, Not More Choice
Booking Travel is Frustrating
But it’s About to Completely Change
here is how and why the change is coming
You probably understand the frustration of booking travel. You go to many sites such as Expedia,
Booking.com and Google, searching for a destination and hotel of your dreams.
ose sites try to direct you to the best options - but how do they know what’s best for YOU? ey don’t.
And how do YOU know which choice will give you the vacation experience you crave? You don’t.
Like most travelers, you may look at over 20 sites in the process of planning a holiday. And aer wading
through endless search boxes, clicking, swiping & tapping away, you might be so frustrated that you don’t
book at all!
Or, if you do book, you’re disappointed when you go on vacation & discover that the hotel is nothing like
what you expected.
But that’s about to change because we know the hotels and we understand you.
We don’t give you more choice, we give you a personal recommendation.
Wednesday, 7 December, 16

4. Person Holid ys
PPersonaHolidays
A Personal Solution to
A Global Problem
personalization the new driving force in travel
What makes us different? e deeper understanding of why an individual travels.
Take Lucy for example: Maybe Trust is her driving force, so she wants somewhere her family can rely on,
probably a chain hotel.
What about Bachelor Jack: Maybe he’s a bit of a maverick seeking new experiences abroad and quirky
accommodation.
We get it. And we’ll help the spectrum of travelers find what’s right for them.
e big problem is that todays travel systems and services don't really know you. Sure they have piles of data -
too much really. But they don't know who you are. ey can’t say this is the right area, the right people, the
right decor or ambience because they don't know whether you are a connoisseur, a trendsetter or a maverick
and they don't classify hotels according to personality.
Wednesday, 7 December, 16

5. Person Holid ys
PPersonaHolidays
Leading Research Confirms:
Travelers are Frustrated
By far, the biggest complaint expressed by travelers using the web in
the UK and US was being forced to sift through too much information.
86% consider, like or value personalized offers
Half or more of travelers seek ease of comparing products and pricing
Around one-third or more of the travelers want better search
and a simpler interface
https://www.tnooz.com/article/online-frustration-shows-travel-companies-still-not-getting-the-basics-right/
http://www.mindtree.com/personalization/travel-hospitality/pdf/mindtree-survey-report-personalization-travel-and-hospitality.pdf
too much information - impersonal
ore than 1/3 want
better search
simpler interface
and more
compare function
too much
info
more
personalization
better
comparison
better search
simpler
interface
Wednesday, 7 December, 16

6. PersonaHolidaysPerson Holid ys
P
said they would spend more
time planning a trip that is
tailored to their interests
PersonaHolidays
delivers more than 1/3 want
better search
simpler interface
and more
compare functionread reviews before
booking -
most read many
Travelers Frustration
Demands Change
cost of dissatisfaction plagues travel
Lower
conversion
r
o
Travelers frustration
leaves room for improvements in personalization,
more targeted information and better systems -
Travelers are ready for a better way!
Hotels are also affected by inadequate systems
and Online Travel Agent (OTA) domination.
Lower
conversion
Higher cost
of acquisition
Fewer
repeat bookings
Channel conflict
Wednesday, 7 December, 16

7. Person Holid ys
P1 Million Hoteliers Frustrated
hotels need help with OTA dominance
& technology overload
Hotels Want to
Increase Brand Presence
&
Get More Direct Bookings
OTA 56%*
DIRECT
44%
OFFLINE
55%
1. Commission Eating Profits
2. Many Sites to Update
3. OTAs Build Loyalty
4. OTAs Own Data
5. Losing Brand Integrity
6. Commoditization
2016 - the year in which OTA
revenues will surpass Brand.com
hospitality revenues in the U.S.
——————
PersonaHolidays
1 Million
Hotels
Wednesday, 7 December, 16

8. Person Holid ys
P
Hotel rooms and hotels themselves are becoming commodities within OTA channels. ey look and feel
the same. ere is differentiation between classes - luxury is luxury and budget is budget. But ultimately,
similar commodities have more or less the same features and amenities.
e main differential in a commodity is price.
Hotels need to brand themselves to stand out of the crowd. ey need to create a unique expectation
consistent with the core value of the hotel experience.
The main
differential in
a commodity
is price
Personality - The Key Differentiator
“
”
PersonaHolidays
OTAs Build eir Brands
@ Hotels Expense
hotel rooms becoming commodities
Wednesday, 7 December, 16

9. Person Holid ys
Pwe create holidays to match your personality
Travel is Personal
PersonaHolidays
For the hotel and tourism hosts, personality and character are a vital differentiation at a time when it is
feared that travel is becoming a mere commodity in the online distribution systems. Hoteliers want to
increase their distribution intelligently and maintain their brand integrity so that they are not just
selling hotel rooms as a lowest-price commodity. ey are looking for an alternative that will build,
maintain and feature their unique brand identity.
personality is always unique
Wednesday, 7 December, 16

10. PersonaHolidaysPerson Holid ys
P
Holidays
vers
Personalization Time is Right
Behaviour Analysis
Programatic
Visual Display
Artificial Intelligence
Smart Systems
technology catches up to traveler needs
New mobile nimble
Adaptive strategies
and mindsets
Psychological
Profiling
Matching
Social Index
Cloud Data
Accessable
The tools available today mean
that entire systems must be reengineered
to take advantage of new approaches
and programatic opportunities
… with a mobile first philosophy!
Wednesday, 7 December, 16

11. PersonaHolidaysPerson Holid ys
P
said they would spend more
time planning a trip that is
tailored to their interests
Holidays
vers
No One Has Got it Right
Until Now
hard to implement on traditional systems
OTAs traditional archival systems
aren't the best platform for today's
demanding environment.
Our solution is built to satisfy
customer needs and scale up
as demand rises.
new framing - new languages
new hardware - new software
new profiling - new branding
new marketing - new automation
new display- new visualization
new gaming theory - new immediacy
new data services - new platforms
new channels - new banking
Not an Easy Fix
for LegacySystems
Wednesday, 7 December, 16

12. PersonaHolidaysPerson Holid ys
P
said they would spend more
time planning a trip that is
tailored to their interests
Holidays
vers
A Better Travel Experience
makes travel planning personally meaningful
uniquely targeted and personal
recommendations
higher engagement
and conversion
lower cost of acquisition
easier entry
creates brand advocates
social sharing
more repeat bookings
brand loyalty
New system using current tool and
technology create more personalized
and adaptive systems that engages,
converts, repeats and is shared.
Small adaptive firms and startups have
a distinct advance with lower cost of
access and entry.
Wednesday, 7 December, 16

13. Person Holid ys
P
SolutionA new way to market travel
e PersonaHolidays Channel
Highly interactive, intensely visual,
respectfully personal, intuitive and immediate!
PersonaHolidays
Wednesday, 7 December, 16

14. Scientifically-based personality and branding analysis to help build a purposeful
brand identity that aligns with their target personality.
Person Holid ys
P
Visual booking technology - an intuitive graphical user interface that instantly displays
options and choices in a visually compelling display.
1
2
3
PersonaHolidays
Delivering Accurate
Personalized Recommendations
Behaviour
Responsive
Personality
Profiling
Visual
Bookings
A Behaviour-responsive technology to analyze and match travelers up with hotels of
similar character. e database of triggers and responses began with a break down of
dating systems, now integrated with the Fascination Advantage® Archetype.
for mobile travelers seeking authentic personal holidays
PersonaHolidays perfected for over a decade, combines three innovations in travel planning
and booking technology to create a personal recommendation
Wednesday, 7 December, 16

15. Person Holid ys
P1. Behaviour Analysis Expert System
matching hotels & travelers by personality
PersonaHolidays
PersonaHolidays.com - A personalized travel
planning experience that matches travelers to hotels and activities based on
character.
It is an Expert System that analyses behaviour and delivers products that match
by personality. at is, it gets to know the personal characteristics of visitors
discreetly, without being obtrusive and it pairs visitors up with hotels of like
character.
It does not pry, ask questions or conduct surveys; it simply learns from
experience, building intelligence on a guest’s personal triggers and instantly
matches these with hotels and activities of complementary characteristics.
It is a constantly tuned database of archetypes and behaviour!
http://search.personaholidays.com
Wednesday, 7 December, 16

16. Person Holid ys
P2. PersonalityArchetypes
PersonaHolidays
Fascination Advantage® Archetype
Developed by award-wining branding authority
Sally Hogshead, the Fascination Advantage®
Archetype is for both persons and brands.
It identifies the primary communication strengths
of the hotel management team that can be
translated into a brand statement.
We translate the Archetype into travel triggers
with our watchwords engine.
Sally Hogshead is one of the most awarded
branding experts in the USA.
Her campaigns for brands such as MINI Cooper,
Nike, Godiva and Coca Cola have fascinated
millions of consumers.
Hogshead appears in media such as “e TODAY Show” and “LIVE with Kelly and Michael”, and has been
featured as one of the top five speakers in the U.S. Hundreds of corporations and small businesses use the
Fascinate system, including Twitter, IBM and Porsche, as well as universities such as NYU.
the hotel’s primary advantage
Wednesday, 7 December, 16

17. Person Holid ys
P
Personalization
Persona Matchwords
link travelers with hotels
of matching character
arcRes Software
personality
matching
visual
travel
planning
arcRes Software
bookings
Expert Behaviour Analysis
arcRes software
graphical
user
interface
immediate
intuitive
blistering fast
PersonaHolidays
Integrated Fascination Advantage®
Matchwords Engine
travelers
matchwords
2. Personality Profiling
Wednesday, 7 December, 16

18. Person Holid ys
PPersonaHolidays
PersonaHolidays is the graphical user interface and is one of a set of the programs that
interact with the arcRes database.
arcRes provides the connection between PersonaHolidays and other systems. It is the glue to
3rd party booking engines, hospitality integrators and multichannel marketing systems.
Behaviour Analysis - Expert Systems - Visual Travel
Planning - Personality Matching - Personality Branding
instant, visual, personal
3.Visual Bookings Technology
It is build on the latest app development framework
producing instant results at the speed of thought
http://personaholidays.com/
Wednesday, 7 December, 16

19. Person Holid ys
PPersonaHolidays
immediately personal and spot on
Personal Recommendation
PersonaHolidays Advanced Graphical Display is…..
highly interactive,
intensely visual,
respectfully personal,
intuitive and immediate!
As a Connoisseur you love total relaxation in the ultimate luxury.
Connoisseurs will enjoy the resorts and villas on the west coast of Barbados because of their understated elegance. Here you can be
yourself, with your every need catered to by genuine unpretentious staff intent on providing a top-class holiday experience.
http://search.personaholidays.com
Wednesday, 7 December, 16

20. generates the travel matchwords
and updates supplier data
Person Holid ys
PPersonaHolidays
Suppliers
Hotel
Resort
Villa
Apartment
B&B
Attractions
Activities
Fascination Advantage®
Branding
acRes Systems
behaviour
analysis
matches travelers
and hotels by
personality
immediate, intuitive, visual
personalized travel planning
Immediate Personal
Recommendations
Matchwords
Engine
dynamic
friendlyfun-loving
serene
adventure
quietstylish
Wednesday, 7 December, 16

21. Person Holid ys
P
Value Proposition
PersonaHolidays
Wednesday, 7 December, 16

22. -
Person Holid ys
PPersonaHolidays
Value Proposition
For
Travel destination marketers, hotel and tourism associations, chain hotels and online travel
planning and booking services
Who want to
Attract, engage and convert more bookings using the latest behavior analysis, AI, psychology
and personality matching technology ..... without having to redesign, rebuild or reengineer their
existing system - or buy expensive technology
PersonaHolidays
Is an instant, psychology based personal recommendation engine that can be easily added to
any destination marketing, travel planning or bookings systems to help travelers find the perfect
holiday vacation based on a unique personality pairing and behavior matching algorithm
Unlike
Traditional booking system that do not provide personal recommendations and overload
travelers with too many choices that are not personal
Wednesday, 7 December, 16

23. -
Person Holid ys
PPersonaHolidays
Traveler Focused Solution
for Hotels and Distributors
PersonaHolidays solves the personalization problem for travelers.
is makes it valuable to hoteliers and distributors serving travelers with online travel planning and
bookings.
Hotels want to differentiate their property and are seeking channels that build and promote their brand.
-We help hotels establish highly relevant personalized brands and personal brand messages.
-We provide collateral in web services and videos that reflect the core value of the hotel personality
-We provide distribution and channel technology that is brand centered and personal
Destinations are looking for channel technology that helps them build sharing relations with hotel and
tourism partners. ey want to provide brand centered travel planning and booking capabilities at a
reasonable cost. ey want to enhance existing booking and planning technology so that it is brand
centered and personalized for travelers. ey want to increase engagement and bookings.
-PersonaHolidays is an immediate and cost effective solution
Online Distribution Channels like metasearch agents, channel management systems, vacation rentals
and the sharing economy understand the need for better personalization and want to provide accurate
personal recommendations.
-PersonaHolidays can be layered onto their existing technology providing an immediate cost effective solution without having to re-
engineer their soware or build new systems.
Wednesday, 7 December, 16

24. -
Person Holid ys
PPersonaHolidays
Benefits of Guest Centric Personas
Every hotelier and tourism company needs to have a clear picture of their target market.
e only practical way to do this is to develop personas of their ideal guests. Knowing who you are marketing to, is essential in todays highly
competitive and fragmented travel marketing world.
Personalization Now
Today’s highly sophisticated databases contain massive personal knowledge. We know travel preference, preferred shopping channels and
behavior based patterns that provide a high level of personal detail. Artificial Intelligent (AI) systems are now sophisticated inference and learning
machines that can predict behavior. Today we can discern the personas of travelers and hosts with psychological profiling like Myers Briggs and
brand profiling by Sally Hogsheads’ Fascination Advantage. e tools are available to build highly personal travel planning and booking systems.
But, no one has done it well, until now!
Clear Focus
In our PersonaHoliday marketing we first identify the host and brand persona to create the travel matchwords. is defines the market keywords,
the brand identity, the messaging, the advertising and the promotional focus. It allows us to be very specific in developing highly effective and
targeted sales funnels and marketing campaigns.
Matchmaking
PersonaHolidays AI systems go to work as soon as a traveler visits the site. Every action is evaluated against all experiences and matched with our
vast databases of psychological triggers. It instantly creates a persona profile for the traveler. e Travel Persona is then matched with compatible
hotels and holidays. is process finds the very best fit and delivers a concise recommendation. It oen will deliver 3 options - Luxury, Mid Range
and Budget. Travelers can adjust their search criteria and profile as they wish.
UnlikeTraditional booking system that are slow, tedious, impersonal and overload travelers with too many choice; PersonaHolidays is respectfully
personal, visual, intuitive, immediate and concise.
personalization with a clear focus
Wednesday, 7 December, 16

25. -
Person Holid ys
PPersonaHolidays
A Google study shows that brands double their impact when using emotional marketing that communicates
personal values. From Promotion to Emotion: Connecting B2B Customers to Brands
brands double impact with emotional marketing
1
2
3
According to latest MRI neuro-imagery consumers primarily use emotions when evaluating brands. at is, they
decide based on personal feelings and experiences rather than information on brand attributes, features, and
facts. Peter Noel Murray Ph.D. Psychology Today
Forrester research: Emotion is THE top driver of brand loyalty. More >>>.
Personalization Engages Emotionally
Personalization today harnesses the power of predictive analytics, machine learning, and artificial intelligence to
glean preferences and intent from nuanced behaviors.
Wednesday, 7 December, 16

26. Person Holid ys
P
Proof
Travelers stay longer, do more
and love the experience
PersonaHolidays
Wednesday, 7 December, 16

27. Person Holid ys
P
Travelers stay longer and do more
0.53 3.44
0.53 3.44
500% Increase in Engagement
PersonaHolidays
Wednesday, 7 December, 16

28. Person Holid ys
P
3 times more clicks
0.924
2.989
300% Increase in Conversion
PersonaHolidays
Wednesday, 7 December, 16

29. “This system
knows me
better than
I know myself”
Person Holid ys
P
User Feedback
Survey
- Reliable
Experience
- Spot on
Uniquely fast
No one does what it does
User’s Comment
- Intelligent
PersonaHolidays
“This system
knows me
better than
I know myself”
In our
survey,
587 voted
that it captured
their interest;
7 did not
Travelers Stay Longer,
do more and love personalization
Traveler
considered
delaying wedding:
“The choice was
perfect. But it was
going to be closed
for the dates.”
In our
speed tests,
it was
7 times faster
than the
competition
“This system
knows me
better than
I know myself”
Wednesday, 7 December, 16

30. Person Holid ys
P
Market
1 Million Hotels
Travel is 10% of global GDP
PersonaHolidays
Wednesday, 7 December, 16

31. Person Holid ys
P
$2,364.8
Billion US
$7,580.9b
in total
contribution
10%of global
1
Million
Hotels
250
Booking
Platforms
1
Million
Booking.com
per night1.2
billion
Tourist arrivals
worldwide
2015
PersonaHolidays
10% of the global economy
Trivago has over 250 different booking platforms, representing over one
million hotels
Each day, over 1,000,000 room nights are reserved on Booking.com
148.3 million people book online
e Market
Wednesday, 7 December, 16

32. Person Holid ys
P
e largest hotels spent about $5.3 billion on marketing in 2015
Hilton, Marriott, IHG, Choice and Accor
Marriott’s estimated annual marketing budget is
about $100 million
Cost of Entry
travel advertising - a huge barrier to entry
To get into the OTA business now, you have to have a billion in marketing
PersonaHolidays
Priceline and Expedia spent more than $5.7 billion on direct advertising in 2015
Wednesday, 7 December, 16

33. Person Holid ys
PChannel Options
OTAs
Agents | GDS
Airlines
Destination Sites |
Associations
3rd Party Agents -AAA
Channel Management - Seekda
MetaSearch -Trivago - TripAdvisor - Seekda
Google - Metasearch - Hotels ads
Reviews & Reputation Marketing
Marketing Services - Sojourn, Booking Suite, WIHP, Seekda
Fascination Advantage® Branding
PersonaHolidays
working with established players
Hotels - Villas - Apartments - Resorts - Guest Houses
BNB - Vacation Rentals - Attractions - Activities
Wednesday, 7 December, 16

34. Person Holid ys
PChannel Positioning
Metasearch
Reputation Marketing
Hotel Fascination Advantage®
Branding
PersonaHolidays
leveraging metasearch with personality
Personal Branding Expert Systems
Reputation Marketing
Direct Bookings
Metasearch
Wednesday, 7 December, 16

35. Metasearch - Seekda
Animated Review Video
Publishing
Hotel Fascination Advantage®
Branding Personalization
Hotels can now compete with OTAs
to get more Direct Bookings
with Personal Branding and
Hotel Direct Distribution
Market Message
Person Holid ys
PPersonaHolidays
Wednesday, 7 December, 16

36. Person Holid ys
P
Business Plan
PersonaHolidays
Wednesday, 7 December, 16

37. Person Holid ys
PPersonaHolidays
e Business Scenarios
We propose to be the supplier of personaholidays technology to key travel players starting with
a partnership with Seekda.
Seekda is a preferred partner with Google. ey provide a service to help 10,000 hotels get
direct bookings on metasearch engines. Trivago, TripAdvisor-Meta, Google Hotel Ads, Google
Limited, Skyscanner, Wego, Kayak.
Seekda has also acquired Regatta, a direct booking technology supplier offering booking and
marketing technology to hotels and Destination Marketing Organizations (DMO), with over
2,500 hotels in their system.
Seekda proves access to metasearch engines, Google Hotels Ad and Meta, and TripConnect
booking with TripAdvisor. ese are additional options for clients.
We also have several hundred hotels in our own AXSES AllCast Marketing network with over
4 million unique visitors per annum to Barbados.org and related Caribbean sites.
Seekda Partnership
Wednesday, 7 December, 16

38. Person Holid ys
PPersonaHolidays
Technology Licensing
PersonaHolidays technology is flexible and adaptive. It can be integrated with any booking system or travel
planning platform. It may be licensed to Destination Marketing Organizations (DMO), OTA, chain hotels,
association, business centers, and any group or organization servicing travelers or clients who travel.
More about licensing http://contact.personaholidays.com
Demo
A live demonstration of PersonaHolidays.com can be seen on the site http://holidays.barbados.org.
e Business Scenarios
Wednesday, 7 December, 16

39. Person Holid ys
PPersonaHolidays
Stage 1
We will start with Barbados.org, the Barbados Tourism Encyclopedia, with over 3 million unique visitors per year.
e integration will be completed within 3 months. At that stage we integrate all of AXSES booking properties:
including bookingsstlucia.com, bookingsdominica.com, realholidays.com, bookingsbarbados.com and
caribbeanhopping.com.
Stage 2
Add all Caribbean Islands.
Stage 3
Implement local platforms for selected properties and location for the Seekda group. Includes Seekda 12,500 hotel
clients as well as advanced bookings, metasearch and Google Partnership.
contact.personaholidays.com
Implementation
Licensing
Wednesday, 7 December, 16

40. Person Holid ys
PPersonaHolidays
Financing
All technology implementation will be financed internally by the partners. Marketing
of the AXSES properties is currently done by SEO, Social Media and advertising.
Stage 3 and metasearch marketing will require further investment. We are in
discussions with investment bankers.
Projections are available on request
Interested parties may contact us at http://contact.personaholidays.com
Wednesday, 7 December, 16

41. Person Holid ys
P
Team
PersonaHolidays
Wednesday, 7 December, 16

42. Person Holid ys
P
Ian R. Clayton - CEO Kathy-Lynn Ward - COO
Sally Hogshead
Randall Gillan - CEO Ryan Macdonald - VP Sales
Sally Hogshead skyrocketed to the top of the advertising profession by age 24, becoming the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike,
Godiva and Coca Cola have fascinated millions of consumers. Hogshead appears in media such as “The TODAY Show” and “LIVE with Kelly and Michael”, and has been featured as one of the top five speakers in
the U.S. Hundreds of corporations and small businesses use the Fascinate system, including Twitter, IBM and Porsche, as well as universities such as NYU.
PersonaHolidays
Wednesday, 7 December, 16

43. Person Holid ys
PPersonaHolidays will generate new business for
all HowToFacinate products.
Profiles for Hotel Owners & Personnel
Branding Hotel Properties.
+ New marketing services to travel & tourism companies and professionals.
We can move forward as an affiliate, a certified partner or a joint venture.
We like a joint venture. It can be an investment in work and expertise or a
mutual agreement on cooperative promotions and marketing.
While working as an affiliate is simpler we believe that the business opportunity
is bigger if shared.
Sally Hogshead skyrocketed to the top of the advertising profession by age 24, becoming the most award-winning advertising copywriter in the U.S. Her
campaigns for brands such as MINI Cooper, Nike, Godiva and Coca Cola have fascinated millions of consumers. Hogshead appears in media such as “The
TODAY Show” and “LIVE with Kelly and Michael”, and has been featured as one of the top five speakers in the U.S. Hundreds of corporations and small
businesses use the Fascinate system, including Twitter, IBM and Porsche, as well as universities such as NYU.
PersonaHolidays
Fascination Advantage® Branding
One Million Hotels for Fascination Brand Marketing
Wednesday, 7 December, 16

44. Person Holid ys
P
Randall Gillan - CEO Ryan Macdonald - VP Sales
Seekda is a preferred distribution partner with
Google. It allows us to offer our clients effective
access to the Google Metasearch engine,
hotel ads and limited offers.
Seekda also provides access to GDS, Metasearch, OTA channel
management and hotel & tourism data.
PersonaHolidays represents an opportunity to be the first of its kind,
personalized and supplier-friendly travel outlet for hotels and tourism
operators around the globe. e soware is immediate, intuitive and very
engaging.
We expect a rapid take-up and success working with Metasearch engines
and bypassing massive advertising spend.
We wish to explore options for a joint venture. It can be an investment
in work and expertise or a mutual agreement on cooperative promotions
and marketing.
PersonaHolidays
Seekda
Wednesday, 7 December, 16

45. Person Holid ys
PNoted for out-of-the-box thinking, Ian won e Atlantic Canada Business
Innovation Grant for geographic data sharing (info-atlas) between private
sector, education and government.
PersonaHolidays
Ian moved the idea of an info-atlas to the Caribbean and started the Barbados Tourism Encyclopedia in 1994
(3 million unique visitors/year). e company developed one of the first dynamic packaging systems using
matchmaker technology. It created one of the first booking engines for independent small hotels on Facebook
and was featured in the New York Times for its use of social media in tourism.
Graduated Concordia University - First Class Honors; B.Com. Marketing & Business Systems
Concordia and McGill University - Masters Computer Science M.Sc ABT
Kathy-Lynn Ward has been leading a team of web developers and programmers at AXSES SCI Tourism
Development from its inception in 1995.
Kathy is the creative genius responsible for development of the arcRes Bookings Platform, the Facebook
Booking Engine, Bookable-ads, Visual Bookings and the new PersonaHolidays.
Kathy-Lynn Ward won the Award of Excellence for Tourism Services at the Barbados Tourism Awards in
2009. She is considered to be one of the brightest minds in computer programming in the Caribbean.
Graduated University of the West Indies - First Class Honors; B.Sc. Computer Science
Advanced Google Analytics Certified Professional
Kathy-Lynn Ward, COO AXSES
Author: Marketing Hotels and
Tourism Series (i)| Rogues in
Paradise*
Publisher/Manager of the
West Indies Cricket section
of the international website
Rivals.com
Ian R. Clayton CEO AXSES, Author/Publisher
i. Website, Digital Media*, Technology*
* coming soon
AXSES AllCast Marketing & Production
Wednesday, 7 December, 16

46. Person Holid ys
P
Resources
PersonaHolidays
Wednesday, 7 December, 16

47. Person Holid ys
PPersonaHolidays
References and Sources
GDP: Total Contribution
e total contribution of Travel & Tourism to GDP was USD 7,580.9bn (9.8% of GDP) in 2014, and is forecast to rise by 3.7% in 2015, and to rise by 3.8% pa to USD 11,381.9bn (10.5% of GDP)
in 2025
https://www.wttc.org/-/media/files/reports/economic%20impact%20research/regional%202015/world2015.pdf
Travelers' Needs & Frustrations
American Express by e Futures Company, polled more than 1,000 consumers in the U.S. http://www.travelpulse.com/news/host-agency-and-consortia/american-express-survey-finds-
travelers-want-high-tech-high-touch.html | https://www.tnooz.com/article/travel-industry-take-note-online-search-shopping-survey/ | https://www.tnooz.com/article/online-frustration-
shows-travel-companies-still-not-getting-the-basics-right/ | http://www.mindtree.com/personalization/travel-hospitality/pdf/mindtree-survey-report-personalization-travel-and-hospitality.pdf
Reviews
Tnooz - https://www.tnooz.com/article/trustyou-how-do-consumers-read-travel-reviews/
Local study by HHR Associate http://holidayhotelreviews.biz
Market Share
Stats vary by country, by sector and by definitions. OTAs’ share is less for chain hotels and higher for small and independent hotels: http://fredericgonzalo.com/en/2015/11/05/9-key-stats-in-
hotel-online-distribution/ | https://www.rezdy.com/resource/travel-statistics-for-tour-operators/ | https://blog.netaffinity.com/winning-the-bookings-war-online-travel-agency-strategies/ |
https://ski.com/2016/01/29/ski-travel-megatrend-for-2016-the-direct-booking-wars-are-in-full-bloom/ | .http://visual.ly/online-travel-hotel-booking-statistics | http://www.emarketer.com/
Article/By-2016-Most-Digital-Travel-Bookers-Will-Use-Mobile-Devices/1013248
Trends- Future
https://storage.googleapis.com/think/docs/2014-travelers-road-to-decision_research_studies.pdf| | http://www.investopedia.com/news/priceline-founder-booking-sites-antiquated-pcln
http://about.americanexpress.com/news/docs/2015x/Amex_Travel_Future_Trends_7-9-15.pdf
Caribbean Tourism Arrivals 2015
http://www.onecaribbean.org/wp-content/uploads/Arrivals2015.pdf
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