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Born digital...the revolution 8 15-11

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Institute for Transformative Leadership
Institute for Transformative Leadership

Digital Marketing Course

NegóciosTecnologia
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Born Digital … The Revolution Digital Marketing Alive Course Fall 2011 Lynchburg College School of Business and Economics ©2011 Dr Ira Kaufman
The Revolution Defined http://www.youtube.com/watch?v=3SuNx0UrnEo
Digital Revolution ,[object Object],[object Object],[object Object]
Social Map
Statistics of the Revolution ,[object Object],[object Object],[object Object],[object Object]
Buying Behaviors Changed ,[object Object],[object Object],[object Object],[object Object]
Understanding the Digital Dynamic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Marketplace Changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digital WHO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Targets   Digital Natives Digital Immigrants Digital Aliens Digital Integrators Demographic 15-25 yrs 30-60 yrs 45-65 yrs 25- 60 yrs Company position Junior staff Senior executives , managers Senior executives , managers Consultants, Agencies Characteristic Open, inventive Searching Resistant Innovative Target        
Social Media Live Update ,[object Object],Clicking this link will show you how social media has been embraced. Notice the elapsed time.
Some Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
New Digital Divide
Social Media Provides Value ,[object Object],[object Object],[object Object],[object Object]
 
What Are The Results? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your Challenges ,[object Object],[object Object],[object Object],[object Object],©2011
About the Presenter Ira Kaufman, President, Ira combines 30 years of rich experiences with businesses and non-profits to guide them to leverage the power of social media for marketing, recruitment and organizational development. Ira collaborates with a team of experts to design interactive environments to by integrating traditional advertising, online marketing, public relations and social media. His strong values and sensitivity to organization innovation and change are the foundation of his work. Ira has a PhD in Marketing and serves as a consultant, public speaker, and lecturer for companies and Senior Executive programs. Currently Visiting Professor, Lynchburg College School of Business and Economics. www.entwineinc.com LinkedIn:  http://www.linkedin.com/in/irakaufman Facebook:  http://facebook.com/irakaufman    Twitter:  http://twitter.com/ira9201          

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Born digital...the revolution 8 15-11

  • 1. Born Digital … The Revolution Digital Marketing Alive Course Fall 2011 Lynchburg College School of Business and Economics ©2011 Dr Ira Kaufman
  • 2. The Revolution Defined http://www.youtube.com/watch?v=3SuNx0UrnEo
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  • 10. Digital Targets   Digital Natives Digital Immigrants Digital Aliens Digital Integrators Demographic 15-25 yrs 30-60 yrs 45-65 yrs 25- 60 yrs Company position Junior staff Senior executives , managers Senior executives , managers Consultants, Agencies Characteristic Open, inventive Searching Resistant Innovative Target        
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  • 19. About the Presenter Ira Kaufman, President, Ira combines 30 years of rich experiences with businesses and non-profits to guide them to leverage the power of social media for marketing, recruitment and organizational development. Ira collaborates with a team of experts to design interactive environments to by integrating traditional advertising, online marketing, public relations and social media. His strong values and sensitivity to organization innovation and change are the foundation of his work. Ira has a PhD in Marketing and serves as a consultant, public speaker, and lecturer for companies and Senior Executive programs. Currently Visiting Professor, Lynchburg College School of Business and Economics. www.entwineinc.com LinkedIn:  http://www.linkedin.com/in/irakaufman Facebook:  http://facebook.com/irakaufman    Twitter:  http://twitter.com/ira9201