SlideShare uma empresa Scribd logo
1 de 51
GROWTH
HACKING
Growth Hacking
Luca Barboni - luca@growthhound.com - @lucabarb89
Founder & Growth Hacker @ Growth Hound
#shareIQUII
...get your free account at hotmail.com
Where do I start?
PRODUCT
MARKET
FIT
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to
Create Radically Successful Businesses (Eric Ries) - http://bit.ly/GetLeanStartup
“Make things people want.” - Paul Graham
“Make things people want.” - Paul Graham
“One metric for Product/Market Fit is if at least 40% percent of surveyed
customers (Users) indicate that they would be "very disappointed" if
they no longer have access to a particular product or service. “
How do I get there?
STARTUP
METRICS
FOR PIRATES
ACQUISITION
ACQUISITION
ACTIVATION
ACQUISITION
ACTIVATION
RETENTION
ACQUISITION
ACTIVATION
RETENTION
REVENUE
ACQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL
where’s the trick?
THE MAGIC
WORD YOU
SHOULD KNOW
CLV
Customer Lifetime Value
“How much money will that customer give you before leaving?”
Long story short..
If you want to know more...
https://growth-hacking.zeef.com/luca.barboni
https://twitter.com/growthhound
THANK YOU!
Luca Barboni
luca@growthhound.com
@luca_barb89
Growth Hound
hello@growthhound.com
@GrowthHound
let’s keep in touch:

Mais conteúdo relacionado

Mais procurados

Leveraging Marketing Data to Gain More Revenue
Leveraging Marketing Data to Gain More RevenueLeveraging Marketing Data to Gain More Revenue
Leveraging Marketing Data to Gain More Revenue
SugarCRM
 

Mais procurados (19)

Leveraging the digital buying behavious to drive sales
Leveraging the digital buying behavious to drive salesLeveraging the digital buying behavious to drive sales
Leveraging the digital buying behavious to drive sales
 
Leveraging Marketing Data to Gain More Revenue
Leveraging Marketing Data to Gain More RevenueLeveraging Marketing Data to Gain More Revenue
Leveraging Marketing Data to Gain More Revenue
 
Growth Hacker. Strumenti e mindset per far crescere il tuo business
Growth Hacker. Strumenti e mindset per far crescere il tuo businessGrowth Hacker. Strumenti e mindset per far crescere il tuo business
Growth Hacker. Strumenti e mindset per far crescere il tuo business
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
 
NYC HUG Q2: Visual Storytelling
NYC HUG Q2: Visual StorytellingNYC HUG Q2: Visual Storytelling
NYC HUG Q2: Visual Storytelling
 
How Simple Green Smoothies Automates Their Rawkstar E-Commerce Business
How Simple Green Smoothies Automates Their Rawkstar E-Commerce BusinessHow Simple Green Smoothies Automates Their Rawkstar E-Commerce Business
How Simple Green Smoothies Automates Their Rawkstar E-Commerce Business
 
Marketing Automation for B2B
Marketing Automation for B2BMarketing Automation for B2B
Marketing Automation for B2B
 
Is Marketing Automation killing Creativity? or guiding it?
Is Marketing Automation killing Creativity? or guiding it?Is Marketing Automation killing Creativity? or guiding it?
Is Marketing Automation killing Creativity? or guiding it?
 
Market like a Pirate: Growth Hacking beyond the hype
Market like a Pirate: Growth Hacking beyond the hypeMarket like a Pirate: Growth Hacking beyond the hype
Market like a Pirate: Growth Hacking beyond the hype
 
ACS-LS Presentation: Life Science Marketing Best Practices
ACS-LS Presentation: Life Science Marketing Best PracticesACS-LS Presentation: Life Science Marketing Best Practices
ACS-LS Presentation: Life Science Marketing Best Practices
 
The Ultimate Marketing Automation Playbook to 3X Conversions - Dan McGaw, Ef...
 The Ultimate Marketing Automation Playbook to 3X Conversions - Dan McGaw, Ef... The Ultimate Marketing Automation Playbook to 3X Conversions - Dan McGaw, Ef...
The Ultimate Marketing Automation Playbook to 3X Conversions - Dan McGaw, Ef...
 
Growth hacking
Growth hackingGrowth hacking
Growth hacking
 
Online channels for your accounting practice
Online channels for your accounting practiceOnline channels for your accounting practice
Online channels for your accounting practice
 
100 growth influencers
100 growth influencers100 growth influencers
100 growth influencers
 
LTE My Biz Idea
LTE My Biz Idea LTE My Biz Idea
LTE My Biz Idea
 
Growth hacking - Jera Retrospectiva
Growth hacking  - Jera RetrospectivaGrowth hacking  - Jera Retrospectiva
Growth hacking - Jera Retrospectiva
 
Growth Marketing: Beyond the Buzzword in 2020 - Yannick Khayati, Growth Expe...
Growth Marketing: Beyond the Buzzword in 2020  - Yannick Khayati, Growth Expe...Growth Marketing: Beyond the Buzzword in 2020  - Yannick Khayati, Growth Expe...
Growth Marketing: Beyond the Buzzword in 2020 - Yannick Khayati, Growth Expe...
 
7 Lead Nurturing Secrets To Turn Strangers Into Customers
7 Lead Nurturing Secrets To Turn Strangers Into Customers7 Lead Nurturing Secrets To Turn Strangers Into Customers
7 Lead Nurturing Secrets To Turn Strangers Into Customers
 
What is growth hacking? The 12 growth hacking definitions
What is growth hacking? The 12 growth hacking definitionsWhat is growth hacking? The 12 growth hacking definitions
What is growth hacking? The 12 growth hacking definitions
 

Destaque

Destaque (20)

#QuriosityCamp: le app progettate dai bambini
#QuriosityCamp: le app progettate dai bambini#QuriosityCamp: le app progettate dai bambini
#QuriosityCamp: le app progettate dai bambini
 
Software Engineering Practices - [#OpenIQUII - Workshop]
Software Engineering Practices - [#OpenIQUII - Workshop]Software Engineering Practices - [#OpenIQUII - Workshop]
Software Engineering Practices - [#OpenIQUII - Workshop]
 
Ripensare l'esperienza - Fabio Lalli #SMWmilan
Ripensare l'esperienza - Fabio Lalli #SMWmilanRipensare l'esperienza - Fabio Lalli #SMWmilan
Ripensare l'esperienza - Fabio Lalli #SMWmilan
 
[#OpenIQUII - Workshop] - Mobile Transformation
[#OpenIQUII - Workshop] - Mobile Transformation[#OpenIQUII - Workshop] - Mobile Transformation
[#OpenIQUII - Workshop] - Mobile Transformation
 
Progettazione Mobile: come pubblicare la tua app sullo Store in 12 step [#ope...
Progettazione Mobile: come pubblicare la tua app sullo Store in 12 step [#ope...Progettazione Mobile: come pubblicare la tua app sullo Store in 12 step [#ope...
Progettazione Mobile: come pubblicare la tua app sullo Store in 12 step [#ope...
 
Mobile App Marketing @ Social Media Week 2016
Mobile App Marketing @ Social Media Week 2016Mobile App Marketing @ Social Media Week 2016
Mobile App Marketing @ Social Media Week 2016
 
[#OpenIQUII - Workshop] - Eventi Integrati
[#OpenIQUII - Workshop] - Eventi Integrati[#OpenIQUII - Workshop] - Eventi Integrati
[#OpenIQUII - Workshop] - Eventi Integrati
 
Ubiquitous Advertising: i nuovi touchpoint del People-Based Marketing [#openI...
Ubiquitous Advertising: i nuovi touchpoint del People-Based Marketing [#openI...Ubiquitous Advertising: i nuovi touchpoint del People-Based Marketing [#openI...
Ubiquitous Advertising: i nuovi touchpoint del People-Based Marketing [#openI...
 
Enterprise App Ecosystem: the benefits of a mobile, scalable and flexible ec...
Enterprise App Ecosystem: the benefits of a mobile,  scalable and flexible ec...Enterprise App Ecosystem: the benefits of a mobile,  scalable and flexible ec...
Enterprise App Ecosystem: the benefits of a mobile, scalable and flexible ec...
 
Mobile Engagement [#openIQUII - Workshop]
Mobile Engagement [#openIQUII - Workshop]Mobile Engagement [#openIQUII - Workshop]
Mobile Engagement [#openIQUII - Workshop]
 
Mobile App Engagement: come attivare il comportamento degli utenti - Social M...
Mobile App Engagement: come attivare il comportamento degli utenti - Social M...Mobile App Engagement: come attivare il comportamento degli utenti - Social M...
Mobile App Engagement: come attivare il comportamento degli utenti - Social M...
 
Non è tutto tech quello che luccica #turismostartapp #wami
Non è tutto tech quello che luccica #turismostartapp #wamiNon è tutto tech quello che luccica #turismostartapp #wami
Non è tutto tech quello che luccica #turismostartapp #wami
 
Mobile App Analytics: misurare le performance e individuare i KPI utili al bu...
Mobile App Analytics: misurare le performance e individuare i KPI utili al bu...Mobile App Analytics: misurare le performance e individuare i KPI utili al bu...
Mobile App Analytics: misurare le performance e individuare i KPI utili al bu...
 
[#openIQUII - Workshop] Innovation Thinking
[#openIQUII - Workshop] Innovation Thinking[#openIQUII - Workshop] Innovation Thinking
[#openIQUII - Workshop] Innovation Thinking
 
Enterprise App Ecosystem: i vantaggi di un ecosistema mobile scalabile e fles...
Enterprise App Ecosystem: i vantaggi di un ecosistema mobile scalabile e fles...Enterprise App Ecosystem: i vantaggi di un ecosistema mobile scalabile e fles...
Enterprise App Ecosystem: i vantaggi di un ecosistema mobile scalabile e fles...
 
Top Tech & Digital Trends 2016
Top Tech & Digital Trends 2016Top Tech & Digital Trends 2016
Top Tech & Digital Trends 2016
 
Data Driven Design Research Personas
Data Driven Design Research PersonasData Driven Design Research Personas
Data Driven Design Research Personas
 
Reinventing experience: dai dati alla progettazione
Reinventing experience: dai dati alla progettazioneReinventing experience: dai dati alla progettazione
Reinventing experience: dai dati alla progettazione
 
Tech & Digital Trend 2017
Tech & Digital Trend 2017Tech & Digital Trend 2017
Tech & Digital Trend 2017
 
Data Driven UX - Come lo facciamo
Data Driven UX - Come lo facciamoData Driven UX - Come lo facciamo
Data Driven UX - Come lo facciamo
 

Semelhante a Growth Hacking - [#shareIQUII - Workshop]

Semelhante a Growth Hacking - [#shareIQUII - Workshop] (20)

Growth Hacking for Developers
Growth Hacking for DevelopersGrowth Hacking for Developers
Growth Hacking for Developers
 
Growth Hacking vs Traditional Marketing
Growth Hacking vs Traditional MarketingGrowth Hacking vs Traditional Marketing
Growth Hacking vs Traditional Marketing
 
HubSpot Inbound Marketing & Flywheel
HubSpot Inbound Marketing & FlywheelHubSpot Inbound Marketing & Flywheel
HubSpot Inbound Marketing & Flywheel
 
Mc4 e growth_hacking_2hr_gsew_MVPDraft1
Mc4 e growth_hacking_2hr_gsew_MVPDraft1Mc4 e growth_hacking_2hr_gsew_MVPDraft1
Mc4 e growth_hacking_2hr_gsew_MVPDraft1
 
B2B & Growth Hacking: s'inspirer des startups pour générer des leads
B2B & Growth Hacking: s'inspirer des startups pour générer des leadsB2B & Growth Hacking: s'inspirer des startups pour générer des leads
B2B & Growth Hacking: s'inspirer des startups pour générer des leads
 
Scale-up Growth Lessons Learned
Scale-up Growth Lessons LearnedScale-up Growth Lessons Learned
Scale-up Growth Lessons Learned
 
B2B & Growth Hacking: drawing from startups for online lead generation
B2B & Growth Hacking: drawing from startups for online lead generationB2B & Growth Hacking: drawing from startups for online lead generation
B2B & Growth Hacking: drawing from startups for online lead generation
 
On product/market fit for startups
On product/market fit for startupsOn product/market fit for startups
On product/market fit for startups
 
The Art and Science of Selling and Growth Hacking
The Art and Science of Selling and  Growth HackingThe Art and Science of Selling and  Growth Hacking
The Art and Science of Selling and Growth Hacking
 
Finding Product/Market Fit
Finding Product/Market FitFinding Product/Market Fit
Finding Product/Market Fit
 
Growth hacking with Vincent Dignan
Growth hacking with Vincent DignanGrowth hacking with Vincent Dignan
Growth hacking with Vincent Dignan
 
Marketing Technologies, Tools and Tactics by Travis Wright at How to Web Conf...
Marketing Technologies, Tools and Tactics by Travis Wright at How to Web Conf...Marketing Technologies, Tools and Tactics by Travis Wright at How to Web Conf...
Marketing Technologies, Tools and Tactics by Travis Wright at How to Web Conf...
 
Growth Hacks: Como viralizar e crescer seu produto ou startup
Growth Hacks: Como viralizar e crescer seu produto ou startupGrowth Hacks: Como viralizar e crescer seu produto ou startup
Growth Hacks: Como viralizar e crescer seu produto ou startup
 
Product-market- fit__Gilles DC_EIA23.pptx
Product-market- fit__Gilles DC_EIA23.pptxProduct-market- fit__Gilles DC_EIA23.pptx
Product-market- fit__Gilles DC_EIA23.pptx
 
Growth marketing for corporates - Intro session - ING innovation leaders
Growth marketing for corporates - Intro session - ING innovation leadersGrowth marketing for corporates - Intro session - ING innovation leaders
Growth marketing for corporates - Intro session - ING innovation leaders
 
Growth Hacking: how to acquire users when you have zero marketing budget
Growth Hacking: how to acquire users when you have zero marketing budgetGrowth Hacking: how to acquire users when you have zero marketing budget
Growth Hacking: how to acquire users when you have zero marketing budget
 
Growth Hacking Masterclass: How to acquire users when you have zero marketing...
Growth Hacking Masterclass: How to acquire users when you have zero marketing...Growth Hacking Masterclass: How to acquire users when you have zero marketing...
Growth Hacking Masterclass: How to acquire users when you have zero marketing...
 
Welcome to a Growth Hacker's Day
Welcome to a Growth Hacker's DayWelcome to a Growth Hacker's Day
Welcome to a Growth Hacker's Day
 
PMF_EIA23 by Giles DC
PMF_EIA23 by Giles DCPMF_EIA23 by Giles DC
PMF_EIA23 by Giles DC
 
Inbound Actually: A Marketing Love Story with Lisa Toner Hubspot
Inbound Actually: A Marketing Love Story with Lisa Toner Hubspot Inbound Actually: A Marketing Love Story with Lisa Toner Hubspot
Inbound Actually: A Marketing Love Story with Lisa Toner Hubspot
 

Mais de IQUII

Mais de IQUII (14)

Strategie di profilazione dei fan e l'engagement in varie discipline sportive
Strategie di profilazione dei fan e l'engagement in varie discipline sportiveStrategie di profilazione dei fan e l'engagement in varie discipline sportive
Strategie di profilazione dei fan e l'engagement in varie discipline sportive
 
"The European Football Club" Report *20th edition* | #SportInsight
"The European Football Club" Report *20th edition* | #SportInsight"The European Football Club" Report *20th edition* | #SportInsight
"The European Football Club" Report *20th edition* | #SportInsight
 
Tech & Digital Trends 2019
Tech & Digital Trends 2019Tech & Digital Trends 2019
Tech & Digital Trends 2019
 
IQUII > Culture Code - ENG
IQUII > Culture Code - ENGIQUII > Culture Code - ENG
IQUII > Culture Code - ENG
 
IQUII > Culture Code - ITA
IQUII > Culture Code - ITAIQUII > Culture Code - ITA
IQUII > Culture Code - ITA
 
Tech & Digital Trends 2018
Tech & Digital Trends 2018Tech & Digital Trends 2018
Tech & Digital Trends 2018
 
iPhone X - Le caratteristiche tecniche del nuovo device Apple
iPhone X - Le caratteristiche tecniche del nuovo device AppleiPhone X - Le caratteristiche tecniche del nuovo device Apple
iPhone X - Le caratteristiche tecniche del nuovo device Apple
 
Automatizzare il Customer Care con Chatbot e Intelligenza Artificiale - Talk ...
Automatizzare il Customer Care con Chatbot e Intelligenza Artificiale - Talk ...Automatizzare il Customer Care con Chatbot e Intelligenza Artificiale - Talk ...
Automatizzare il Customer Care con Chatbot e Intelligenza Artificiale - Talk ...
 
App store optimization in 10 semplici step
App store optimization in 10 semplici stepApp store optimization in 10 semplici step
App store optimization in 10 semplici step
 
[#openIQUII - Workshop] Gamification e Loyalty
[#openIQUII - Workshop] Gamification e Loyalty[#openIQUII - Workshop] Gamification e Loyalty
[#openIQUII - Workshop] Gamification e Loyalty
 
[#openIQUII - Workshop] Personal e Executive Branding
[#openIQUII - Workshop] Personal e Executive Branding[#openIQUII - Workshop] Personal e Executive Branding
[#openIQUII - Workshop] Personal e Executive Branding
 
[#openIQUII - Workshop] Wearable e Internet Of Things
[#openIQUII - Workshop] Wearable e Internet Of Things[#openIQUII - Workshop] Wearable e Internet Of Things
[#openIQUII - Workshop] Wearable e Internet Of Things
 
[#openIQUII - Workshop] Mobile Development e Mobile Security
[#openIQUII - Workshop] Mobile Development e Mobile Security[#openIQUII - Workshop] Mobile Development e Mobile Security
[#openIQUII - Workshop] Mobile Development e Mobile Security
 
[#openIQUII - Workshop] Il Social Media Marketing
[#openIQUII - Workshop] Il Social Media Marketing [#openIQUII - Workshop] Il Social Media Marketing
[#openIQUII - Workshop] Il Social Media Marketing
 

Último

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
 

Último (20)

The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Francisco
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service
 
Analysis of Sineing Website and how to fix
Analysis of Sineing Website and how to fixAnalysis of Sineing Website and how to fix
Analysis of Sineing Website and how to fix
 
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
 
BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPress Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdf
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 

Growth Hacking - [#shareIQUII - Workshop]