The most interesting statistics about importance of images, pictures, videos in Content Marketing.

1. Why to focus on visual content?
in 12 numbers

2. Focusing on the content - average time spent
12 sec in the year 2000.
8 sec in the 2013.
Source: National Center for Biotechnology Information

3. Internet user visiting medium sized website
reads only 28%
of the words that are on it.
Source: Not Quite the Average: An Empirical Study of Web Use

4. Almost two thirds
of people are taught using visual content.
Source: SocialTimes

5. 90% of the information
processed by the brain has a visual form.
Such data shall be processed
60 000 times faster
than text information.Source: 3MCorporation i Zabisco

6. 67% of consumers believe
that a clear detailed image carries more information
than a written description of the product
or user ratings.
Source: MDG Advertising

7. Videos on landing page can raise conversion
up to 86%.
Source: SocialTimes

8. YouTube reaches a larger number
of Americans aged 18-34
than any cable network.
Source: Fast Company

9. Over 70%
of business posts made on FB are images
are photos.
Source: iMedia Connection

10. 73% of journalists believe
that press releases should contain images.
Source: SocialTimes

11. Number of visual content online has
increased by 9 900% since 2007.
Source: Google Trends

12. Companies staying in touch with clients by
Infographics generate 12% larger
traffic than others.
Source: AnsonAlex

13. We know much more!
Look for the answers!
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