Interactivate Your Content Marketing ion can help you generate real business value — more leads, higher lead quality, and deeper buyer profiles — using interactive content marketing.

1. Interactive
with ion interactive
Content
Marketing

2. Interactive Content:
Browser-based digital content
experiences designed for visitor
participation
Interactive content typically includes a
feedback loop in which the outcome
of the experience is directly impacted
by the interaction of the visitor.
Think: Quizzes, calculators,
configurators, assessments,
interactive white papers, etc.

3. Interactive Content:
Generates more qualified leads
Increases content engagement
& consumption
Improves sales & marketing
alignment
Provide rich content
measurement & insights

4. Interactive Content Solves for
Today’s Marketing Challenges
Marketing today…
Marketing with interactive
content…
85% of content marketers cite lead generation
as a top goal.
Interactive content is 2x more effective at
generating conversions as static content.
78% of marketers cite lead nurturing as a top
goal.
93% of marketers say that interactive
content effectively educated their buyers.
77% of marketers cite brand awareness as a
top goal.
88% of marketers say that interactive content
helped them stand out from their competition.
76% of marketers cite engagement as a top
goal.
Interactive content is 2x more effective at
being shared than static content.
65% of marketers cite challenges with content
measurement.
Interactive content is inherently more
measurable that static content.
Only 36% of marketers report using interactive
web elements.
But 91% of buyers state they prefer
interactive and visual content.

5. How We Help

6. AGILE
Create and launch interactive
content fast from our Quick
Start Cloud without developers
or code. Or start from scratch
and indulge your imagination.
Either way, you’re a lean, mean
interactive marketing machine.

7. FLEXIBLE
No-code, logic-driven,
personalized, integrated content
experiences.

8. BEAUTIFUL
Satisfy the highest aesthetic and
interactive expectations with
elegant, responsive, modern
experiences.

9. EFFECTIVE
Using our testing and
measurement features, perform
at new levels of engagement,
consumption and conversion —
with crystal clear transparency.

10. INSIGHTFUL
Measure content performance
in ways that help you
understand consumption to
revenue.

11. INTEGRATED
Share information across your
marketing technology ecosystem
to ensure actionable data is
anywhere and everywhere it
needs to be.

12. MANAGED
Give us your content; we'll
give you modern, effective
interactive content experiences.
Our professional services take
you from strategy to concept to
launch.

13. Customer Stories
Hundreds of brands rely on ion interactive’s platform and
services to differentiate, engage and convert their
customers with interactive content experiences.

14. 350REVENUE
Genworth used ion interactive to drive a
350% increase in digitally-driven revenue.
+
%

15. 70
%
CONVERSION
BloomReach used ion interactive to launch
an interactive quiz that converted at 70%;
was 60% more effective at lead-gen and
40% more effective at nurture.

16. 10X
OPPS
Dell attributed a 10X increase in sales opportunities
to their ion interactive relationship.

17. TO MARKET
Plymouth Rock credits ion interactive with
a 17,900% increase in speed to market,
along with a 300% increase in quotes, and
a 30% reduction in cost per quote.
179X SPEED

18. 73
%
73% of our customers report at least
doubling their online conversion rates.

19. 90
%
90% of our customers report positive return
on their ion interactive investment.

20. content marketing
across the organization
ion interactive
TRANSFORMS

21. What can you create
with ion?

22. Quizzes are addictive little buckets of fun that can generate leads and social
shares at pretty amazing rates. People like to compete to win recognition
almost as much as they love to compete for more tangible prizes. Use early
in the buyer’s journey.
Quizzes

23. Lookbook
Lookbooks slice straight through the verbal clutter with powerful, attention-
grabbing visuals. Early in the journey, they provide visually-driven products or
concepts with an engaging, simple canvas. They can also result in strong social
sharing and lead-gen performance. Use in all stages of the buyer’s journey.

24. Interactive Infographic
Interactive infographics turn facts and soundbites into engaging and entertaining fun.
Using them early in the buyer’s journey generates social sharing. They are also highly
measurable — revealing which factoids are most compelling for people.
Use early & mid in the buyer’s journey.

25. Assessments
When it’s time to truly engage in a useful dialogue, it’s time to put assessments to
work. They’re strategically designed to identify pains and opportunities while
providing genuine value and recommendations to buyers. Assessments are great for
engagement for early stage buyers and for education of a middle stage buyer.

26. Calculators
When you want to illustrate potential quantifiable outcomes, calculators are the
go-to interactive content experience. They can provide compelling, hard
evidence that builds credible need in the critical nurture period between
attention and action. Use mid to late in the buyer journey.

27. Solution Builders
Solution builders answer the question — what is right for me? The help the buyer
understand conceptually what they need. This makes solution builders invaluable
in mid-journey qualification.

28. Configurators
Configurators are a specific version of solution builders — enabling buyers to
match their needs to your product, service or solution. This provides
immediate feedback to marketing and sales to qualify and surface the most
qualified prospects. Use late in the buyer’s journey.

29. Online eBooks
Great for longer format content. It’s especially effective as a 'create your own story'
version where the behavioral feedback loop to sales and marketing illuminates
pains, opportunities and qualification. Use early to mid in the buyer journey.

30. Interactive White Papers
The ‘snackable’ version of eBooks can provide snippets of expandable content
allowing the visitor to determine how deep they want to go. They’re highly
visual, typically including several engaging elements including content quizzes,
very effective at allowing visitors to step through your story, and can surface
great behavioral insights to sales.

31. https://meet.ioninteractive.com/interactive-
content-customer-examples
Please check out
more customer
examples:

32. “The writing
is on the wall: interactive
content is the future of
content marketing.’’
BuzzStream

33. Sales: 561-235-7474
info@ioninteractive.com
twitter: @ioninteractive
Let’s put
your content
to work