2. Macmillan’s social media vision
• staff and supporters are as comfortable
using social media as they are with using
a telephone.
• there is a network of people affected by
cancer, supporters, professionals,
volunteers and fundraisers led and
inspired by Macmillan’s own social media
activity.
• people can expect a consistent, positive
experience no matter how they choose to
contact us.
3.
4. Empowering staff
• Ambassador scheme – learn
together
• Keep it simple and sustainable,
don’t deter anyone
• Reach niche audiences with your
own experts
• Blur the lines between staff and
supporters
• Provide plenty of support, share
best practice, celebrate social
media wins,
7. Working with the online community
• The community is used mostly by
people affected by cancer or their
carers
BUT
• They are among our warmest and
most vocal positive supporters
• They WANT to get more involved with
our work