1. Making sense of the changing environment
It is not the strongest of the species that survive, nor the most
intelligent, but the one most responsive to change. - Charles Darwin

2. Redfern 2007

3. Everyone has a plan - until they get
punched in the face.
Mike Tyson

6. Baines, Fill & Page (2011)

7. Data Gathering
Primary data Secondary data
• Fundraising database
• Interviews • Internal reports
• Focus groups • Institute of Fundraising
• Observations • NCVO -
http://www.3s4.org.uk/drivers
• Surveys • NFP Synergy
• Agencies
• Civil Society Publications
• Third Sector
• The Guardian
• Government sources e.g.
HMRC, Charity Commission,
OCS
• Fundratios
• Academic Journals: IJNVSM,
NVSQ, Marketing Journals
• Social media
• Meta-sites

8. Macro-environment

9. Interpreting what you find
Issue Impact on Likelihood Impact Time Frame Progress Type Score
charity
High 3 High 3 0-6m4 >increasing 2 + pos 4,5,6
Medium 2 Medium 2 6 - 12 m 3 = static 1 - neg 7,8,9
12 - 24 m 2 < decreasing 0 =?
Low 1 Low 1 10,11,
24 + m 1
12
New law New focus High 3 High 3 0–6m4 > Increasing =? 12
on fur trade for 2
being campaigning
introduced and
fundraising

10. Micro-Environment

11. Competitors
• How they are doing?
• Why they are doing what they’re doing?
• What do they want to do in the future?
...what does this mean for you?
….what’s your point of differentiation?

14. Internal Environment
Men
Money
Machines
Minutes
Mission

15. SWOT
Strengths Weaknesses
Match Convert
Opportunities Threats
Convert

17. From Thinkingfutures.net

20. Driver

21. Key points
• Make it a regular process
• Change the environment
• Find your USP/point of differentiation
• Look long term
• Involve other people

22. Thank You!
@claireyjaner
claire.routley@biblesociety.org.uk