1. GETTING THERE…
Moving towards
sustainability
in a small charity
Reg Charity Number 1136915

2. Aims
• To understand what is meant by
sustainability.
• To understand the importance of change
and identify method of mitigating or
maximising the impact of change.
• Practical step to take when we move
towards sustainability.
Reg Charity Number 1136915

3. What is Sustainability
• “Sustainability is the capacity to endure”
- Wikipedia
• “Business sustainability represents resiliency
over time – businesses that can survive
shocks because they are intimately
connected to healthy economic, social and
environmental systems.”
- Financial Times Lexicon.
Reg Charity Number 1136915

4. Charity Sustainability
• “For non profits, financial sustainability and
programmatic sustainability can not be
separated. It is not enough to have a high
impact programme if there is no effective
strategy for sustaining the organsiation
financially. And neither is it enough to be
financially stable; we build our
organisations for impact, not stability.”
Non Profit Sustainability
Reg Charity Number 1136915

5. Reg Charity Number 1136915

6. Getting There…
“Sustainability is an
orientation, not a
destination.”
Non Profit Sustainability
Reg Charity Number 1136915

7. REFLECTION
Reg Charity Number 1136915

8. MISSION IMPOSSIBLE??
WHY
DO YOU DO WHAT YOU DO?
• What are your aims?
• Do you fit the funding or does the funding fit
you?
• Are all of your activities necessary to meeting
your aims?
Reg Charity Number 1136915

9. Mission Impact vs. Profitability
impact
High mission impact High mission impact
Low profitability High profitability
profitability
Low mission impact Low mission impact
Low profitability High profitability
Reg Charity Number 1136915

10. Income Streams
• Limited resources =
multi-discipline fundraisers
• Jack of all trades…master of none?
Reg Charity Number 1136915

11. Gimme, Gimme, Gimme! – Joe Saxton
Reg Charity Number 1136915

12. Income Sources
Committed Statutory Corporate
Giving
Events Legacies Trusts and
Grants
Community
Major
and
Donors
Individual
Reg Charity Number 1136915

13. Data
• Data management is essential to creating
a Sustainable organisation.
• Effective CRM moves donors up the
pyramid and will enable other income
sources to be developed over time.
Reg Charity Number 1136915

14. Profile
• Every strategy undertaken has to be
supported by a effective and well thought
out PR strategy.
• If the skills to deliver this do not exist
within your organisation it is essential to
invest in getting them.
Reg Charity Number 1136915

15. Gift aid
• Charities are currently missing out on over
£740 million each year in Gift Aid income
alone. (IOF Tax Effective Giving Website)
Reg Charity Number 1136915

16. Resources
Reg Charity Number 1136915

17. Reg Charity Number 1136915