1. IoF conference:
Fundraising in a small charity
Getting started with online fundraising
Michelle Fortune
Charity Support Specialist
charities@justgiving.com
2. What we’re going to cover today
1. Why fundraise online?
2. Setting up a basic online profile with JustGiving
3. Promote online fundraising & attract supporters
4. Drive traffic to your page
3. Why fundraise online?
In 2012, 80% of all UK households had internet access
You’ll be where the people are
& make it easy for people to give
50m mobile phone users are ready to A third of people on JustGiving find
give instantly and spontaneously us through social networks.
Through JustGiving, they can give online
or via their mobile phone straightaway.
4. Why fundraise online?
Percentage of households with Internet access
http://www.ons.gov.uk
5. Why fundraise online?
A whopping 85% of online People are more generous when they give
donations are eligible for Gift Aid, through a website. The average online
compared to only 43% offline. donation is £30, compared to £15 offline.
In January
Over £1 billion 2013, 40% of all
has been donated donations came
via JustGiving via mobile phones
You'll raise more money & tablets
People have more ways to give People can now donate for abroad in
e.g. Credit card, PayPal, Direct Debit, their local currency too
text donation
6. Why fundraise online?
Your own profile page
Mobile optimised view
Buttons
JustTextGiving
Loads of fundraising tools
Social media fundraising & sharing
Comprehensive charity account
7. Setting up a basic online profile with JustGiving
This is your charity‟s dedicated
area on JustGiving – it‟s just like a
mini website.
Promote this profile to your
community so potential
supporters can easily find your
charity online.
Here they can make a donation,
set-up a monthly direct debit or
create a fundraising page.
A third of people on JustGiving
find us through social networks,
and they‟re looking for charities to
support! e.g. www.justgiving.com/mariecurie/donate
8. Setting up a basic online profile
Step 1 - Add your charity’s logo and a description of what your charity does.
9. Setting up a basic online profile with JustGiving
Step 2 - Personalise your thank
you message
A thank you message is sent to
everyone who makes a donation through
JustGiving.
This is sent as part of an email receipt
and can be personalised so your charity
can use its own words to thank the
people who donate
Personalising a thank-you message for
your supporters lets them know how
much their donation means to your
charity.
10. Setting up a basic online profile with JustGiving
Step 4 – Use the features & tools percentage tracker in your charity
account to make sure you’re getting the most out of JustGiving!
11. Promote online fundraising & attract supporters
According to the people at Facebook, they In 2012, facebook drove over 1.8
have over 1 billion active monthly users. million donors to Justgiving, 50%
more than 2011
68% of the UK population
is on Facebook. They gave over £34
million, up 44% on 2011
Not forgetting the Use social media
200 million active Our Facebook app
Twitter users around It’s where the people are! generated over £680,000
the world
....and it’s free!
Add compelling stories, share information & add our
Create your own donation app. Get people to „like‟ your page.
charity page on
Facebook: Share & promote stories of fundraisers &
supporters.
13. Promote online fundraising & attract supporters
Support your fundraisers by providing tips, suggestions and advice
The JustGiving blog offers tips and
information for fundraisers at
blog.justgiving.com
Think about developing your own
fundraiser „pack‟ – it could include
a fundraising tips leaflet
contact details for further support
How to create their page
Ideas on how to spread the word
about their fundraising
Links to the JustGiving blog
T-shirts or wristbands
14. Case study – Tree of Hope Children’s Charity
JustGiving lets you know each time that new fundraising page is rated in support of
your charity. We’ll also give you the email address of that new fundraiser
Tree of Hope Children‟s Charity uses these emails to contact their new fundraisers and
welcome them to the charity.
The charity sends a welcome email, thanking
the fundraiser for choosing to raise money for
them.
They offer fundraising tips & information on how to
make the most of JustGiving
They also contact the fundraiser when their
activities are finished to say thanks
A brilliant statistic:
Tree of Hope fundraisers have raised over £14,000
in text donations alone since June 2011. The charity
encourages their fundraisers to use this facility.
15. Another great idea.....
We let you know when a
fundraising page has expired
because the activities are
complete.....
Many charities use this as an
opportunity to thank the fundraiser
for their support.
As part of this, some charities
choose to let the fundraiser know
how they‟ll be using the money they
raised and tell tem the difference it
will make.
People are more likely to support
you again if they know that they are
making a difference.
16. Promote online fundraising & attract supporters
Sing their praises, thank Local press articles, on your website,
& recognise them publicly at events, nominate them for awards
Champion their activities
Thank and encourage online via social media –
them for everything shout about how brilliant
they‟re doing they are on Twitter &
Facebook
Champion your supporters!
Fundraisers who‟ve had a good experience
will be more likely to come back and Use a charity facebook page to
fundraise again, say how well your fundraiser is
doing & share their pages. Give
an update on how much
they‟ll also promote your charity to others, make a they‟ve raised so far or mention
financial donation or even consider leaving a legacy their brilliant ideas.
17. Case study – Positive East
Positive East is a great advocate for its supporters. They use social media to promote
and celebrate the achievements of their fundraisers.
Using social media in this way is a great idea, with so many people using it. It‟s a
cost-effective way to share information widely about your brilliant fundraisers
Positive East has a „fundraiser of the
week‟ whose efforts get promoted on
Twitter and Facebook.
They welcome any new runners with
a „welcome‟ tweet
A brilliant quote:
“A retweet or a Facebook call-out is a
simple way to start building a
relationship with your followers and
you‟d be amazed how much they‟ll
appreciate it”.
Mark Butcher – Positive East
18. Drive traffic to your page
How do you get more people to take notice? Tell a great story!
It‟s not about you, it’s what you do
Make your story inclusive – involve
your supporters
Get your beneficiaries to talk on
your behalf
Be authentic (that‟s the easy part)
Share that story EVERYWHERE!
Keep it short and snappy where
you can then link to a larger story if
you need to
Give easy next steps....
www.gfjlibrary.org
19. Drive traffic to your page
So, you’ve told an amazing story & promoted it EVERYWHERE!
Now people want to support you....
...How do they do that? Easy, offer a great ‘call to action’
Use our buttons on your website, blogs, e-flyers and emails.
Give a link to your JustGiving page on Facebook, Twitter and
anywhere else you‟re telling your story.
To support us or make a donation, visit
www.justgiving.com/macmillan
20. Drive traffic to your page
They„re quick and easy to add – we offer
step by step instructions
There‟s a selection of ready made buttons
for you to choose from
A few great things about buttons....
You‟ll raise significantly more than you would with a web address alone.
Charities using JustGiving buttons on their website
raise 58% more than charities that use links
21. Case study – The Neuroblastoma Alliance UK
Many charities are using buttons to drive traffic to their page - in a single click, your
supporter is taken to donate to your charity on JustGiving
A charity recognising the impact of JustGiving buttons is The Neuroblastoma Alliance UK.
The charity works with families, running appeals to raise funds for life-saving treatments.
Add „make a page‟ buttons to their
website to help people start the process
of fundraising online
They also provide the families with
buttons to add to their own blogs
A brilliant quote:
“Buttons are much clearer to see on out web pages than complicated links and there‟s
less confusion from our supporters, which saves us time. JustGiving buttons simplify the
process. If people want to set up a page or donate, they can just click on a button and it
will take them exactly where they need to be”
Marta Hofstrom– The Neuroblastoma Alliance UK
22. Summary – What we’ve covered
1. Why fundraise online?
Be where your supporters are – 80 of all UK households are online
2. Setting up a basic online profile with JustGiving
let the world know it’s you!
3. Promote online fundraising & attract supporters
Use social media, support & champion your fundraisers
4. Drive traffic to your page
craft a compelling reason to support you & use buttons to take people to your page!
