Watch the full presentation at: http://bit.ly/bY8daH. Social media is emerging as an extremely effective tool for promoting events and engaging audiences before the event even begins, during the actual live broadcast and even after it has already taken place. Currently the most popular social network tools are Facebook, LinkedIn and Twitter, but the question is not the tool but the engagement strategy you leverage. Attend this webcast and hear from industry experts as they discuss how to leverage social media technologies that augment how you connect, engage and educate your audiences physically and virtually. After attending this webinar, you will be able to: 1) Discuss the value of social media as it relates to associations, brands, conferences and organizations 2) Identify ways to leverage social media for private, corporate events and public tradeshows 3) Discover how a platform like InXpo can provide an attendee integrated experience. Moderator: Elliot Markowitz, Director of Content, InXpo Speakers: Jeff Hurt, Director, Education and Engagement, Velvet Chainsaw Consulting Michael McCurry, Strategic Account Manager, Experient Samuel Smith, Editor, Interactive Meeting Technology Blog