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Evolution of Social Gaming Deepika Bajaj Online marketing, SEO, Social Media, Gaming
The Social Gaming Landscape
Revenue Models
The Global market size of Virtual Goods is more than $3B in 2010
THE Big 3 Zynga ,[object Object]
$200M in 2009
~ 3x more MAUs than #2
Farmville, Café World, Mafia WarsPlayfish ,[object Object]
 ~75 M in 2009
 Acquired by EA 2009
  Pet Society, Restaurant CityPlaydom ,[object Object]
 ~50M in 2009
#1 on MS
 Mobsters, Bloodlines
Acquired by Disney,[object Object]
iPhone+ App-Store+ Apple In-App Purchase Platform (iTunes)
Earlier Players Cracking the code on Monetization ,[object Object],Zynga Live Poker- the first truly live game on iPhone in Nov 2008 Playdom’s Mobsters on  iPhone in July 2009

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Future of social gaming

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  1. F2P+microtransations