Pamela Pavliscak at From business to Buttons 2015, at Berns in Stockholm.

1. The science of
Happy
Design
@paminthelab
change sciences
#fbtb2015

2. Technology makes us
DIStracted

3. It leaves us
Lonely

4. Reality is
distorted

5. Technology may make us
stoopider

6. Nomophobia yeah I think
I have that
Beth, Millennial
“
@paminthelab

7. We feel
addicted

8. We can imagine
HIGH-TECH
HAPPINESS

9. But then…

10. Pamela
Pavliscak
(part researcher, part data scientist)
@paminthelab
change sciences

11. data
despair
reality
WTF
experiments
happiness
Robot apocalypse
the pursuit of happiness

12. 1996 Made first website
1997 Used Amazon.com for the first time
2000 Bought a Pets.com sock puppet
2001 Consulted fetus/fruit timeline on Babycenter.com
2008 Established dog’s social media presence
2014 Made a Tumblr blog with daughter
A few Happy moments

13. Access to technology can mean
Greater
happiness

14. Is it possible for
technology & happiness to
CO-EXIST?

15. Online study
8000 people 300 sites
Diaries
1000 people
Interviews
500 people
Social listening
50 concepts/brands

16. Does happiness
matter?

17. HappinessRatingAfterUse
Happiness = Better
Rated Better Than Other Sites
Aetna
Healthcare.gov
PBS
Priceline Bank of America
Citi
Best Buy
N=8000
AmazonZappos
Gap
Expedia
CBS WebMD
Ally
HGTV
eHealth
Chase Apple
Kayak

18. Happiness = likely to return
Likelihood to return
HappinessRatingAfterUse
Delta
Priceline Bank of America
US Bank
T Rowe Price
Humana
Amazon
Zappos
Expedia
WebMDChase
Home Depot
Best Buy
Kayak
CBS
Hotels.comUSAA
@paminthelab

19. Happiness
Recommendations
Happiness = Recommendations

20. Happy sites
65+ social sentiment scoreLess happy
45 avg social sentiment score
Happiness = Positive talk

23. What does happiness
Mean?

24. Not too
busy
Beautiful and colorful
My favorites are easy to
use
It has to be
simple & clean
Convenience above all
else
People say this

25. parallax
simple authentic
cinemagraph
cats
infographics
video
mobile responsive
clever flatIoT
big
cards
blurred
geometric
hipster
low poly
Shutterstock, 2015
Designers think maybe this

26. WIFI
self-
actualization
self- esteem
belonging
safety
physical well-being
PERMA
There are Many models

27. Is it
Delight?

28. delight
research
explore
create
analyze
plan

30. I use this app almost
every day but I do not
remember much really
Brett, Millennial
“

31. meh wow OMGyesmmm
(
- -
(
(
(
(
(
! !
Happiness varies in intensity

32. @paminthelab
connected
confident
entertained
challenged
nurtured
informed
smart
inspired
creative
Happiness is made of this
powerful

33. Pleasure
+
Purpose

34. Can we create
Happiness?

35. 01
ease

36. Source: Change Sciences
EaseofUseCombinedScore
75
Easy is the starting point

37. AUTONOMY
I can accomplish it
without questions

38. CONTROL
I am a bit less
anxious

39. MASTERY
I’ve got this down

40. 02
trust

41. I ve lost a lot of faith in
Uber but I still use it for
now
Ben, Millennial
“
‘

42. AUTHENTICITY
There is a real
person in there

43. RESPECT
You know the
boundaries

44. CARE
You’ve got me
covered

45. I know it s an algorithm
but it feels more like a
friend
Ali, Millennial
“
‘
@paminthelab

46. 03
creativity

47. My little sister loves to
draw and I love sharing
photos of her
Antonia, GenZ
“

48. PLAY
I can try things out
without risk

49. It is a balance of new
discoveries and old
friends
Adrianne, Millennial
“

50. Discovery
You surprise me

51. 04
connection

52. Seeing that people repost
my pins makes me feel like
I am actively involved in
the art community
Alyson, Millennial
“

53. LIKE-MINDED
I belong here

54. Presence
People I care about
are here
@paminthelab

55. Community
We share an interest

56. I feel happy when I can
make someone else happy
April, Millennial
“

57. 05
meaning

58. CONTINUITY
I move between
digital & real

59. NARRATIVE
I’m part of a bigger
story

60. I check on HONY every
day because there is
always a story that
inspires me to do or give
more
Janessa, Millennial
“

62. Happiness
The one measure
that matters
Just No
@paminthelab

63. The happy path
Pleasure + purpose

64. #happytech
elements of happiness
ease of use
creativity
trust
connection
meaning

65. Positive Design
changesciences.com/a-positive-design-manifesto
@paminthelab

66. @paminthelab
ChangeSciences
@paminthelab
change sciences