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Governing	
  Hybrid	
  Open	
  Source	
  
Community	
  
Stephanie	
  Freeman,	
  PhD	
  
Post	
  doc	
  Researcher,	
  INUSE	
  (h:p://inuse.fi)	
  
Department	
  of	
  Management	
  and	
  InternaDonal	
  Business	
  
Aalto	
  University	
  
stephanie.freeman@aalto.fi	
  	
  
                                         	
  
                                         	
  
Freeman,	
  S.	
  2011.	
  Construc6ng	
  a	
  Community:	
  
       Myths	
  and	
  Reali6es	
  of	
  the	
  Open	
  Development	
  
       Model	
  
                                                                          	
  
                                                                          •  How	
  is	
  the	
  structure	
  and	
  membership	
  
                                                                               constella;on	
  of	
  the	
  community,	
  
                                                                               specifically	
  the	
  rela;on	
  between	
  
                                                                               developers	
  and	
  users	
  linguis;cally	
  
                                                                               constructed	
  in	
  hybrid	
  open	
  
                                                                               development?	
  
                                                                          	
  
                                                                          	
  
	
  
	
  
                                                                          •  What	
  characterizes	
  Internet-­‐mediated	
  
Mailing	
  list	
  discussion,	
  personal	
  interviews,	
                    “virtual”	
  communi;es	
  and	
  how	
  can	
  
web	
  page	
  wri;ngs,	
  email	
  exchanges,	
  field	
                       they	
  be	
  defined?	
  How	
  do	
  they	
  differ	
  
notes	
  and	
  other	
  historical	
  documents	
  	
                         from	
  hierarchical	
  forms	
  of	
  knowledge	
  
	
  
	
                                                                             produc;on	
  on	
  one	
  hand	
  and	
  from	
  
Four	
  case	
  studies	
  inside	
  one:	
                                    tradi;onal	
  volunteer	
  communi;es	
  on	
  
                                                                               the	
  other?	
  	
  
OpenOffice.org	
  	
  Groupware	
  project	
  
	
                                                                        	
  
OpenOffice.org	
  Lingucomponent	
  project	
  
	
  
Four	
  Finnish	
  public	
  sector	
  user	
  organiza;ons	
  
	
  
The	
  OpenOffice.org	
  website	
  
	
  
Theore;cal	
  sensi;zing	
  concepts	
  
                              	
  

•      Collabora6ve	
  community	
  (Adler,	
  2006;	
  2007;	
  2007;	
  see	
  also	
  Adler	
  &	
  Hecksher,	
  
       2008;	
  Adler,	
  Kwon	
  &	
  Hecksher,	
  2008):	
  	
  
	
  
•      Communi6es	
  of	
  prac6ce	
  (Lave	
  &	
  Wenger,	
  1991;	
  Holland	
  &	
  Lave,	
  2009;	
  Wenger,	
  
       1998)	
  	
  
	
  
•      Community	
  as	
  objet-­‐oriented	
  ac6vity	
  (Engeström,	
  1987)	
  
	
  
•      Imagined	
  community	
  (Anderson,	
  1983;	
  cf.	
  Cohen,	
  1985;	
  Delanty,	
  2010;	
  Maffesoli,	
  
       1996)	
  
Intermediary	
  concepts	
  used	
  for	
  developing	
  a	
  
           discursive-­‐rhetorical	
  approach	
  
1.  Cultural	
  and	
  discursive	
  psychology	
  (e.g.	
  Billig	
  Condor,	
  Edwards,	
  Gane,	
  
    Middleton	
  &	
  Radley	
  1988;	
  Harré,	
  1998;	
  Mulhauser	
  &	
  Harré,	
  1990;	
  Shofer,
    1993),	
  

2.  	
  cri;cal	
  discourse	
  analysis	
  (e.g.	
  Fairclough,	
  1992;	
  see	
  also	
  van	
  Dijk,	
  1993)	
  

3.  	
  social	
  psychology,	
  specifically	
  the	
  work	
  by	
  Henri	
  Tajfel	
  (1981;	
  1982)	
  on	
  
    social	
  categories	
  (cf.	
  Sacks,	
  1992),	
  and	
  	
  

4.  poli;cal	
  science,	
  specifically	
  the	
  work	
  by	
  Quen;n	
  Skinner	
  (2006)	
  on	
  
    changing	
  poli;cal	
  rhetoric.	
  
ConcIusions	
  I	
  From	
  hacker	
  ethic	
  and	
  bazaar	
  governance	
  to	
  
       more	
  professionally	
  and	
  strategically	
  regulated	
  community	
  


•       Empirical	
  chapter	
  1.	
  Open	
  code	
  and	
  open	
  dialogue	
  cons;tu;ve	
  to	
  the	
  success	
  of	
  volunteer-­‐	
  
        firm-­‐collabora;on	
  	
  -­‐>	
  also	
  “openness”	
  has	
  boundaries	
  
	
  
	
  
•       Empirical	
  chapter	
  2.	
  Volunteers’	
  changing	
  paferns	
  of	
  mo;va;ons	
  :	
  “independent	
  
        entrepreneurs”	
  with	
  mobile	
  membership	
  	
  in	
  search	
  of	
  collabora;ve	
  community	
  –	
  dis;nc;on	
  
        between	
  work	
  and	
  hobby	
  blurred	
  and	
  changing	
  -­‐>	
  the	
  concept	
  of	
  “volunteer”	
  ques;onable	
  
	
  
	
  
•       Empirical	
  chapter	
  3.	
  User	
  freedom	
  or	
  user	
  control?	
  IT	
  staff	
  as	
  	
  the	
  “obligatory	
  passage	
  point”	
  	
  
        in	
  the	
  dissemina;on	
  of	
  	
  open	
  source	
  to	
  end-­‐user	
  organiza;ons	
  -­‐>	
  also	
  open	
  source	
  can	
  be	
  
        used	
  for	
  control	
  purposes	
  



•       Empirical	
  chapter	
  4.	
  “Community”	
  -­‐	
  a	
  powerful	
  word	
  and	
  strategic	
  tool	
  for	
  orien;ng	
  towards	
  
        mul;ple	
  real	
  and	
  imagined	
  audiences	
  	
  -­‐>	
  	
  open	
  source	
  communi;es	
  are	
  managed	
  through	
  
        the	
  prac;ce	
  of	
  authoring	
  
ConcIusions	
  II	
  New	
  developer	
  &	
  user	
  categories	
  in	
  OSS	
  -­‐	
  
               new	
  innova;on	
  intermediaries	
  

From	
  user-­‐developers	
  and	
  	
  the	
  core-­‐periphery	
  dis;nc;on	
  to	
  :	
  	
  
	
  1)	
  idea-­‐genera;ng	
  users	
  	
  
2)	
  independent	
  plug-­‐in	
  and	
  extension	
  tool	
  providers	
  	
  
3)	
  typical	
  (end)	
  users	
  	
  
4)	
  ideological	
  researcher-­‐users	
  
5)	
  media;ng	
  IT	
  staff	
  	
  
6)	
  media;ng	
  management	
  	
  
	
  
•  open	
  development	
  not	
  collabora;ve	
  from	
  the	
  start!	
  
•  return	
  to	
  the	
  developer-­‐user	
  paradox…?	
  
•  Lead-­‐users?	
  

	
  
	
  
Methodological	
  and	
  theore;cal	
  	
  
             contribu;on	
  
•  	
  Discursive-­‐ac;on	
  community	
  as	
  a	
  specific	
  
   type	
  of	
  online	
  engagement	
  

•  Community	
  authorship	
  as	
  a	
  way	
  of	
  
   highligh;ng	
  power	
  rela;ons	
  in	
  communi;es	
  

•  Runaway	
  community	
  characteris;c	
  of	
  online	
  
   open	
  source	
  development	
  	
  	
  

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Stephanie Freeman Governing hybrid open source freeman

  • 1. Governing  Hybrid  Open  Source   Community   Stephanie  Freeman,  PhD   Post  doc  Researcher,  INUSE  (h:p://inuse.fi)   Department  of  Management  and  InternaDonal  Business   Aalto  University   stephanie.freeman@aalto.fi        
  • 2. Freeman,  S.  2011.  Construc6ng  a  Community:   Myths  and  Reali6es  of  the  Open  Development   Model     •  How  is  the  structure  and  membership   constella;on  of  the  community,   specifically  the  rela;on  between   developers  and  users  linguis;cally   constructed  in  hybrid  open   development?           •  What  characterizes  Internet-­‐mediated   Mailing  list  discussion,  personal  interviews,   “virtual”  communi;es  and  how  can   web  page  wri;ngs,  email  exchanges,  field   they  be  defined?  How  do  they  differ   notes  and  other  historical  documents     from  hierarchical  forms  of  knowledge       produc;on  on  one  hand  and  from   Four  case  studies  inside  one:   tradi;onal  volunteer  communi;es  on   the  other?     OpenOffice.org    Groupware  project       OpenOffice.org  Lingucomponent  project     Four  Finnish  public  sector  user  organiza;ons     The  OpenOffice.org  website    
  • 3. Theore;cal  sensi;zing  concepts     •  Collabora6ve  community  (Adler,  2006;  2007;  2007;  see  also  Adler  &  Hecksher,   2008;  Adler,  Kwon  &  Hecksher,  2008):       •  Communi6es  of  prac6ce  (Lave  &  Wenger,  1991;  Holland  &  Lave,  2009;  Wenger,   1998)       •  Community  as  objet-­‐oriented  ac6vity  (Engeström,  1987)     •  Imagined  community  (Anderson,  1983;  cf.  Cohen,  1985;  Delanty,  2010;  Maffesoli,   1996)  
  • 4. Intermediary  concepts  used  for  developing  a   discursive-­‐rhetorical  approach   1.  Cultural  and  discursive  psychology  (e.g.  Billig  Condor,  Edwards,  Gane,   Middleton  &  Radley  1988;  Harré,  1998;  Mulhauser  &  Harré,  1990;  Shofer, 1993),   2.   cri;cal  discourse  analysis  (e.g.  Fairclough,  1992;  see  also  van  Dijk,  1993)   3.   social  psychology,  specifically  the  work  by  Henri  Tajfel  (1981;  1982)  on   social  categories  (cf.  Sacks,  1992),  and     4.  poli;cal  science,  specifically  the  work  by  Quen;n  Skinner  (2006)  on   changing  poli;cal  rhetoric.  
  • 5. ConcIusions  I  From  hacker  ethic  and  bazaar  governance  to   more  professionally  and  strategically  regulated  community   •  Empirical  chapter  1.  Open  code  and  open  dialogue  cons;tu;ve  to  the  success  of  volunteer-­‐   firm-­‐collabora;on    -­‐>  also  “openness”  has  boundaries       •  Empirical  chapter  2.  Volunteers’  changing  paferns  of  mo;va;ons  :  “independent   entrepreneurs”  with  mobile  membership    in  search  of  collabora;ve  community  –  dis;nc;on   between  work  and  hobby  blurred  and  changing  -­‐>  the  concept  of  “volunteer”  ques;onable       •  Empirical  chapter  3.  User  freedom  or  user  control?  IT  staff  as    the  “obligatory  passage  point”     in  the  dissemina;on  of    open  source  to  end-­‐user  organiza;ons  -­‐>  also  open  source  can  be   used  for  control  purposes   •  Empirical  chapter  4.  “Community”  -­‐  a  powerful  word  and  strategic  tool  for  orien;ng  towards   mul;ple  real  and  imagined  audiences    -­‐>    open  source  communi;es  are  managed  through   the  prac;ce  of  authoring  
  • 6. ConcIusions  II  New  developer  &  user  categories  in  OSS  -­‐   new  innova;on  intermediaries   From  user-­‐developers  and    the  core-­‐periphery  dis;nc;on  to  :      1)  idea-­‐genera;ng  users     2)  independent  plug-­‐in  and  extension  tool  providers     3)  typical  (end)  users     4)  ideological  researcher-­‐users   5)  media;ng  IT  staff     6)  media;ng  management       •  open  development  not  collabora;ve  from  the  start!   •  return  to  the  developer-­‐user  paradox…?   •  Lead-­‐users?      
  • 7. Methodological  and  theore;cal     contribu;on   •   Discursive-­‐ac;on  community  as  a  specific   type  of  online  engagement   •  Community  authorship  as  a  way  of   highligh;ng  power  rela;ons  in  communi;es   •  Runaway  community  characteris;c  of  online   open  source  development