360Games Insight Session Slides, Thursday 3rd September, Glasgow

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@digiconx #360digi

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Facilitator: Phil Harris
One Thumb Mobile

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Dr Jo Twist
CEO, UKIE

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Colin Macdonald
Commissioning Editor for Games, Channel 4

9. Should Channel 4 be in the games
business?

10. Half of all UK households now own
a tablet
10

11. Smartphone penetration
ubiquitous amongst 16-34s
11

12. Gaming dominates mobile usage
12
Source: Flurry

13. Do brands care about people that
play games?
13

14. 14

15. 15

16. 16
$1.97$2.56
$2.63
$4.47
$0.50
Source: www.chartboost.com/insights/
iOS average CPI (Cost Per Install)
for July 2015

17. How much?!

19. Align the demographics
19

20. Play to people’s strengths
20

21. 21

22. Don’t underestimate AppStore
Optimisation (ASO)

23. Key Takeaways
• Make good games. Use good developers.
• Good games take both time and passion.
• Find a Wow factor.
• Polish. Polish. Polish.
• Focus marketing efforts.
• Repeatedly watch Torsten Reil’s “How to make a hit
iPhone game” presentation.
• And…

25. • Make good games. Use good developers.
• Good games take both time and passion.
• Find a Wow factor.
• Polish. Polish. Polish.
• Focus marketing efforts.
• Repeatedly watch Torsten Reil’s “How to make a
hit iPhone game” presentation.
• Don’t believe everything you read.
Key Takeaways

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Richard Scott
CEO, Axis Animation

28. HELLO
AXISANIMATION.COM
T: @AXISANIM F:/AXISANIM
#360DIGI

29. ANIMATION, LIVE
ACTION & VFX FOR THE
ENTERTAINMENT
INDUSTRY

30. THE AXIS GROUP IS MADE
UP OF THREE
COLLABORATING TEAMS
WITH DISTINCT TALENT
BASES

32. DISTINCTIVE, ENGAGING &
ENTERTAINING GENRE
ANIMATION FROM AWARD
WINNING DIRECTORS

34. DANA DORIAN
Dana is a founder of Axis and directs projects for both Axis and sister studio Flaunt.
Dana’s short films for Flaunt have been at festivals around the world and have won
numerous industry accolades.
Originally from New Jersey Dana studied a Masters in Fine Art at Duncan of
Jordanstone College of Art before finding himself working in the video game
industry.
Dana has spent 2014 working collaboratively with digital agency Six Foot on the
development of the story, brand and marketing of the video game Grey Goo. This
has seen Dana direct, script edit and develop over 25 minutes of animation.
As a Director Dana combines a love for long format narrative to explore
relationships between characters and their environments.
DIRECTOR’S REEL
FUN, CHARMING
CHARACTERS
AND WORLDS
FOR BROADCAST,
GAMES &
COMMERCIALS

36. DESIGN LED VFX,
DIGITAL DOUBLES,
DIGITAL ENVIRONMENTS,
FX & COMPOSITING

37. ADAPT &
CHANGE

38. CHALLENGE
YOUR
IDEAS

39. NEVER
COMPROMISE
(EXCEPT WHEN YOU HAVE TO COMPROMISE)

40. NURTURE &
DEVELOP

41. LOOK BEYOND
YOUR LIMITS

42. GOING TO THE
OTHER SIDE

43. MAKE
FRIENDS WITH
EVERYONE

44. LOOK IN
UNUSUAL
PLACES

45. KNOW YOUR
AUDIENCE

46. ONCE YOU’RE
ON THE INSIDE

47. BREAK DOWN
DOORS

48. DIFFERENT IS
GREAT

49. THE FIRST TIME
IS THE BEST

51. AT THE TOP OF
YOUR GAME

52. COLLABORATE
COMMUNICATE
CALL ME

53. AMBITION
DEDICATION
PLANNING
LUCK

54. THE END
THANK YOU
FOR FURTHER INFORMATION PLEASE CONTACT:
RICHARD SCOTT
MANAGING DIRECTOR
TEL +44 (0)141 572 2802
RICHARDSCOTT@AXISANIMATION.COM
7.1 SKYPARK 1, 8 ELLIOT PLACE
GLASGOW, G3 8EP
AXISANIMATION.COM

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Panel Session
- Dr Jo Twist, UKIE - Kelly Wood, Nickelodeon UK
- Colin Macdonald, Channel 4 - Richard Scott, Axis Animation
- Mario Dubois, CBBC