How to optimize a blog and why? What search engines look for in a good blog.

1. How to
Optimize a
Blog Post and
Why?
PRESENTED BY
HAMED SEYEDI

2. Introduction
Blog optimization and why?
Simple step by step
optimization guideline
for new bloggers
 Best SEO tools for the job
Additional resources and
related articles

3. Outlines
Keyword research
and tools
 Image
optimization
 Meta
descriptions
 Importance of
Internal and
external links
 URL
Optimization
 Summary
Additional
resources

4. Keywords
ResearchKeyword utilization through
out the post
Title
Heading
Anchor
text
Title
Tags
Add
Keyword to
URL
Introduct
ory
Sentence
Concludin
g
Paragraph
Meta
Descriptio
n

5. 1
2
34
5
6
Keyword
Research
Tools
Google
Keyword
Planner
Ahrefs
Keyword
Explorer
Moz
Keyword
Explorer
SEMrush
Soovl
e
Answer
The
Public

6. Image Optimization
 Add Keyword in file name
 Add Keyword in Alternate
text fields
 Add description of image

7. Meta descriptions
 Brief snippet of what the
readers will find
 Increase engagement
 Search engine Friendly

8. Categorization & Header
Tags
 Categorize content
 Use Header tags to provide
structure
Simplify complex concepts
 Summarize important points
 Add graphics and videos
 Searchenginejournal.com

9. Internal and
external links
 Link internally to
previous articles
 Link externally to other
similar resources
 Link to social medias
 Link to directories

10. Conclusi
on
Create value
Have Fun. It
shows
Keep it
simple
Optimiz
e
Be
consistent

11. Thank
You 