1) The document discusses the ethics of autonomous technology and the need for "moral imagination" as intelligent robots and devices become more common. 2) It references Elon Musk claiming that half a million auto deaths could be prevented if Tesla's autopilot was universally available, but argues technology is more than just mathematics and has moral assumptions embedded in its design and data. 3) It proposes a "WIN-canvas" tool to help innovators assess the stakeholders, impacts, and values related to new technologies to ensure an ethically aligned design.

1. @jochanantweets
Beyond the bloody math
On the ethics of autonomous technology
Jochanan Eynikel | business philosopher ETION
Data Ethics Meetup
DigitYser | June 15, 2017
Image C3PO: Dreammaster

2. Smart devices Learning
machines (AI)
intelligent robots
2
Era of intelligent &
autonomous technology
= need for moral imagination
Image: Reuters

3. 3
“Of the over 1MIO auto deaths per year
worldwide, approximately half a million
people would have been saved if the
Tesla autopilot was universally available.
Please, take 5 mins and do the bloody
math!”
- Elon Musk, Founder Tesla -
Florida May 7, 2016

4. 4
Technology is more
than mathematics
Artefacts/technology
are an extension of
moral assumptions
‘don’t speed in traffic’
@jochanantweets
Ethics of things!

5. @jochanantweets 5
‘pay for public transport’

6. 6
‘keep your environment clean’
Image: ANP

7. Ethics vs. Technology
@jochanantweets
Ethics:
What should I do?
How should I
behave?
Technology:
Influences human
behaviour
Technology
≠ neutral
= morally relevant
7

8. Weak
user is incited
to do the right
thing
Strong
user is forced
to do the right
thing
@jochanantweets 8
# impact degree on human behaviour
= nudging
technologies
= ‘judging’
technologies
Images: ANP

9. 9More autonomous technology  more ‘judging’ technology!
Image: Google

10. Source: MIT / Image: Iyad Rahwan
@jochanantweets 10
#robotaanhetstuurAutonomous technology ~ moral decision making

11. Source: MIT
@jochanantweets 11
Beyond mathematics:
values embedded in design & data of tech!

12. Values-driven innovation
Image: K.M. Möller, Ericsson
@jochanantweets 12

13. 13
Canvas for values-driven innovation

14. WIN-canvas: igniting moral imagination
STAKE-
HOLDER-
ANALYSIS
IMPACT-
ANALYSIS
VALUES-
ASSESS-
MENT
Source: Eynikel, 2017
@jochanantweets
Who is involved
in / affected by
the innovation?
What are likely
hard and soft
impacts of our
innovation?
(Swierstra, 2015)
Which values
are being
supported/
challenged by
our product?

15. Justice and moral responsibility of
decision making
@jochanantweets
Distrust among
pedestrians
15
Public safety and
health
Sustainability
Empowerment of
disabled
Values-assessment self-driving cars
moral framework
design thinking
Image: Google

16.  Stakeholder-inclusive research and development
 Transparency on used algorithms and data
(black box)
 Accountability according to autonomy
 No-fault compensation system
 Sharing is caring
Moral framework: some guidelines
Source: Eynikel, 2017
@jochanantweets 16

17. 17@jochanantweets
Bron: SemCon
Ethically aligned design

18. Jochanan Eynikel
business philosopher
ETION | Forum for engaged entrepreneurship
jochanan.eynikel@etion.be
Twitter: @jochanantweets
Thank you!
1818
“Innovating is performing ethics,
only with things”
.
Peter-Paul Verbeek