Erica Ayotte

Greater Boston Area United States

Full Stack Marketer with Enterprise Sales Experience

Technology / Software / Internet

I'm a multidisciplinary growth marketer with more than a decade of experience creating and managing lifecycle marketing programs. My experience includes demand generation, lead generation, sales enablement, and customer marketing to more top-of-funnel responsibilities such as brand marketing, search, advertising, and PR. My leadership experience includes change management, hiring and developing talent, advocating for and allocating resources, and brand evangelism. In addition to my marketing background, I have experience in sales and post-sales strategic marketing planning and execution with Fortune 50 companies.