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WHAT’S NEXT FOR THE
CLOUD IN GERMANY?
Survey data: DE v EU market trends

November 2013
CLOUD & HOSTING PROVIDERS SURVEY
We surveyed 400+ service providers in Germany and in Europe to examine the current state of
play in the cloud market. How are they addressing the growing demand for cloud?

2
DATA CENTRE OF CHOICE
As in the EU, carrier-neutral data centres
are the data centre of choice for German
cloud and hosting providers

Second most popular in Germany are
self-owned DCs



3



In the EU, the Netherlands scored
highest for use of CNDCs. Spain, on the
other hand scored just 8% for preferring
CNDCs
CUSTOMER DEMAND TODAY
Demand for traditional hosting exceeds demand for cloud in Germany



4

Demand for Cloud SaaS is well below the EU average
CLOUD REVENUE SHARE 2012 TO 2015
However, the majority expect the cloud wave to hit within the next 3 years



5

60% of German respondents expect 40-100% of revenues to come from cloud by 2015
REVENUE IMPACT OF CLOUD
Only 46% of German respondents are positive about the revenue impact of cloud



6

Of all those surveyed, Germany were the least optimistic in this respect
KEY COMPETITORS
Service providers in Germany see local providers as their key competition



7

The European trend could be explained by the fact that Pan- European and U.S. providers are
perceived as offering different products which target different requirements
STRATEGIES TO LEVERAGE CLOUD
The top 3 strategies by German cloud and hosting service providers




8

Looking underneath these figures, we found that a large majority (61%) execute 3 or more
strategies
These strategies tend to be emergent, ad-hoc, and mostly driven by customer requirements
THANK
YOU

Amsterdam • Brussels • Copenhagen • Dublin • Dusseldorf • Frankfurt • Hilversum • London • Madrid • Paris • Stockholm • Vienna • Zurich

www.interxion.com

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What's next for the cloud in Germany?

  • 1. WHAT’S NEXT FOR THE CLOUD IN GERMANY? Survey data: DE v EU market trends November 2013
  • 2. CLOUD & HOSTING PROVIDERS SURVEY We surveyed 400+ service providers in Germany and in Europe to examine the current state of play in the cloud market. How are they addressing the growing demand for cloud? 2
  • 3. DATA CENTRE OF CHOICE As in the EU, carrier-neutral data centres are the data centre of choice for German cloud and hosting providers Second most popular in Germany are self-owned DCs  3  In the EU, the Netherlands scored highest for use of CNDCs. Spain, on the other hand scored just 8% for preferring CNDCs
  • 4. CUSTOMER DEMAND TODAY Demand for traditional hosting exceeds demand for cloud in Germany  4 Demand for Cloud SaaS is well below the EU average
  • 5. CLOUD REVENUE SHARE 2012 TO 2015 However, the majority expect the cloud wave to hit within the next 3 years  5 60% of German respondents expect 40-100% of revenues to come from cloud by 2015
  • 6. REVENUE IMPACT OF CLOUD Only 46% of German respondents are positive about the revenue impact of cloud  6 Of all those surveyed, Germany were the least optimistic in this respect
  • 7. KEY COMPETITORS Service providers in Germany see local providers as their key competition  7 The European trend could be explained by the fact that Pan- European and U.S. providers are perceived as offering different products which target different requirements
  • 8. STRATEGIES TO LEVERAGE CLOUD The top 3 strategies by German cloud and hosting service providers   8 Looking underneath these figures, we found that a large majority (61%) execute 3 or more strategies These strategies tend to be emergent, ad-hoc, and mostly driven by customer requirements
  • 9. THANK YOU Amsterdam • Brussels • Copenhagen • Dublin • Dusseldorf • Frankfurt • Hilversum • London • Madrid • Paris • Stockholm • Vienna • Zurich www.interxion.com