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Grab Your Shades and Get Social»
GRAB YOUR SHADES
AND GET SOCIAL
Grab Your Shades and Get Social»
Don’t get beat by your local competition.
Grab your shades, get the latest tips on social
media for your business, and have fun!
I
Grab Your Shades and Get Social»
Consumers Are Looking for You on
Social Media
45% of internet users
aged 65+ use Facebook
(Our Social Times, 2014)
Almost all social networkers use
Facebook. (Our Social Times, 2014)
74% of consumers rely on social media
to influence their purchasing decisions.
(MediaBistro, 2014)
53% of interactions between Google+ users and
a brand are positive (Business2Business, 2014)
81% of consumers are influenced by their
friends’ posts on social media when making
purchasing decisions. (MediaBistro, 2014)
II
Grab Your Shades and Get Social»
Your Competition Is on Social Media
You know who your local competition is and you can bet they are on social media. Beat them
at social networking by creating a hot social media presence. Social media is the new word of
mouth - show you are current.
III
Grab Your Shades and Get Social»
Give Followers What They Want
An Outlet to Connect Specials and Promotions
Insight into Your Business Reasons Why You Are Better
than Your Competition
follow us
Entertaining Content
IV
Grab Your Shades and Get Social»
Quick Tips: Do’s
Review Analytics
Listen Carefully
Be Active & Post Regularly
Be Timely and Professional
Have a Strategy for Each Network
Respond to Engaged Followers
V
Grab Your Shades and Get Social»
Quick Tips: Don’ts
Miss an Opportunity to Respond
Forget About Your Social Media
Get Too Personal
Delete Valid Comments (Reply Instead!)
Violate Terms of Use
Discuss Politics or Religion
? ? ?
VI
Grab Your Shades and Get Social»
Ideas for Promotions & Specials
Ask Trivia Questions Track Promotion Sources
Create Social-Only Promotions
Use Special Coding
Run Contests with Prizes
VII
PLAY OUR
TRIVIA GAME
0
Grab Your Shades and Get Social»
Ideas for Local Businesses
Ask for Permission & Share
Success Stories
Feature Staff or Employees
Share Your Blogs
Highlight the Benefits
of Services and Products
Use Only High
Quality Images
Share Edgy, Yet
Professional, Content
Post Facts about Your Services
VIII
Grab Your Shades and Get Social»
Most Important Strategies for Social Media
Always Be Considerate and Sympathetic
Maintain Your Presence
Keep It Fun
Regularly Check Your Social Media Pages
IX
Grab Your Shades and Get Social»
DON’T GO IT ALONE
If you want to improve or increase your social media presence, get
some help from social media experts. Call us at 1-800-IMATRIX for
a free social media consultation and tips on how to improve your
social media presence.
X

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Grab Your Shades & Get Social: Social Media Tips for Local Businesses

  • 1. Grab Your Shades and Get Social» GRAB YOUR SHADES AND GET SOCIAL
  • 2. Grab Your Shades and Get Social» Don’t get beat by your local competition. Grab your shades, get the latest tips on social media for your business, and have fun! I
  • 3. Grab Your Shades and Get Social» Consumers Are Looking for You on Social Media 45% of internet users aged 65+ use Facebook (Our Social Times, 2014) Almost all social networkers use Facebook. (Our Social Times, 2014) 74% of consumers rely on social media to influence their purchasing decisions. (MediaBistro, 2014) 53% of interactions between Google+ users and a brand are positive (Business2Business, 2014) 81% of consumers are influenced by their friends’ posts on social media when making purchasing decisions. (MediaBistro, 2014) II
  • 4. Grab Your Shades and Get Social» Your Competition Is on Social Media You know who your local competition is and you can bet they are on social media. Beat them at social networking by creating a hot social media presence. Social media is the new word of mouth - show you are current. III
  • 5. Grab Your Shades and Get Social» Give Followers What They Want An Outlet to Connect Specials and Promotions Insight into Your Business Reasons Why You Are Better than Your Competition follow us Entertaining Content IV
  • 6. Grab Your Shades and Get Social» Quick Tips: Do’s Review Analytics Listen Carefully Be Active & Post Regularly Be Timely and Professional Have a Strategy for Each Network Respond to Engaged Followers V
  • 7. Grab Your Shades and Get Social» Quick Tips: Don’ts Miss an Opportunity to Respond Forget About Your Social Media Get Too Personal Delete Valid Comments (Reply Instead!) Violate Terms of Use Discuss Politics or Religion ? ? ? VI
  • 8. Grab Your Shades and Get Social» Ideas for Promotions & Specials Ask Trivia Questions Track Promotion Sources Create Social-Only Promotions Use Special Coding Run Contests with Prizes VII PLAY OUR TRIVIA GAME 0
  • 9. Grab Your Shades and Get Social» Ideas for Local Businesses Ask for Permission & Share Success Stories Feature Staff or Employees Share Your Blogs Highlight the Benefits of Services and Products Use Only High Quality Images Share Edgy, Yet Professional, Content Post Facts about Your Services VIII
  • 10. Grab Your Shades and Get Social» Most Important Strategies for Social Media Always Be Considerate and Sympathetic Maintain Your Presence Keep It Fun Regularly Check Your Social Media Pages IX
  • 11. Grab Your Shades and Get Social» DON’T GO IT ALONE If you want to improve or increase your social media presence, get some help from social media experts. Call us at 1-800-IMATRIX for a free social media consultation and tips on how to improve your social media presence. X