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Developing Your Cloud Strategy
May 10, 2012




Adam Weissmuller
Director, Managed Hosting and Cloud Services, Internap

Michael Carman
Business Development, VMware
Agenda




     Introductions

     Cloud definitions

     Latest cloud trends

     Developing your cloud strategy

     Key considerations when choosing an infrastructure provider




2
Our intelligent IT
          Infrastructure solutions
          can take your business
          to a higher level.



3,700+ Enterprise Customers   500 Employees   2011 Revenue: $245M   NASDAQ: INAP




3
End user
              to the
    Performance
                                               IT Vendor

                                                                   IT Vendor
                                  IT Vendor




                                                                IT Vendor
                                        IT Vendor


                                                    IT Vendor
                                                                               IT Vendor


                   Platform
                         Flexibility



                                                                                           4
4
Performance
    to the End user
                                          Platform
                                          Flexibility
          IP Connectivity                    Colocation
          • Enterprise IP                    • Space, Power, Cooling
          • TCP Acceleration                 • Interconnection


          Content Delivery Network           Hosting
          • Media Delivery, Transparent      • Managed Hosting
            Caching, Mobile Delivery         • Dedicated Hosting
          • Analytics

                                             Cloud
                                             • Private Cloud
                                             • Public Cloud
                                             • Cloud Storage
    We live and breathe a full
    range of intelligent IT
    Infrastructure services




5
Cloud Definitions
Increased Customization




                                      “SaaS”
                                         =
                                    Turnkey App




                                                          Increased Agility
                                 “PaaS” = Code
                                   and Load


                             “IaaS” = OSaaS/FSaaS


                          “HWaaS” = Dedicated Hosting /
                               Managed Hosting


                                 “DCaaS” = Colo


6
VMware is the Customer-proven Market Leader

    Company Overview
    • $2.9 billion in 2010 revenues
    • Over $3 billion in cash
    • ~9,000 employees worldwide
    • 5th largest infrastructure software
     company in the world
    Proven in the Trenches
    • 250,000+ VMware customers
    • 100% of Fortune 100
    • 100% of Fortune Global 100
    • 97% of Fortune Global 500
    • Leader in Gartner Magic Quadrant
    • 84% of all virtualized applications



7
Historic Dilemma: Over or Under Invest in IT

                                Changing and
                            Unpredictable Business
     Under Invest                  Demand
        in IT

                                                                 Over Invest
                                                                    in IT




          Missed business opportunity                 Write-offs for unused capacity
          Outages and major disruptions               High IT costs


           Cloud is a new IT approach to achieve the right investment balance
             to quickly respond to changing business demands & efficiently
                               manage to actual demand

 8
The Many Paths to Cloud Adoption




            Public Cloud             Public Cloud Adoption
            Experimentation          and Commitment




                                                                 Hybrid Cloud
                                                Mature Private
                                                Cloud
                                Early Private
                                Cloud

                        Cloud
                        Ready


           Cloud
           Interested




9
Cloud Adoption Top Driver is Business Agility

      88% Rate Cloud Computing as Priority Over the Next 18 Months




 10
Enterprise Cloud Requirements Aligned with VMware

Recent global study among CIOs and top IT decision makers


Key findings:
  Requirements for Enterprise Hybrid cloud are clear; (high performance, enterprise-level
  security and Quality Of Service, application portability)
  Business Agility is the top driver for cloud (75%)
  Highest deployments in private clouds today; ~ 20% (and growing) using hybrid cloud today
  88% would use cloud more if they could achieve the same or better security as their internal
  datacenter
  88% rate cloud computing as priority over the next 18 months
  Adoption is maturing quickly; 2/3 of respondents planning or adopting cloud today, 22%
  already in department and enterprise-wide deployments
  95% agree that virtualization is critical to cloud
  93% agree with VMware’s definition of cloud computing




      Base: 636 Total respondents; 234 US respondents; 202EMEA respondents; 200 APAC respondents
      Source: CIO Global Cloud Computing Adoption Survey January 2011


 11
Cloud Starting Points
                         Which of the following best describes your
                            organization’s starting point for cloud computing?

                                                                                                                                           10%
              25%                                                                                                                     Business case,
      • 43% Email
                                                                                                                                      strategy & plan
      • 40% Collaboration
      • 39% Human Resource
                                           Business apps                                     Business transformation: large
                                       accessed by users as a                                org. impact, multi-million dollar
                                              service                                           budgets, multiple phases




                                        IT services for isolated                             IT transformation: re-architect
                                        environments/projects,                              infrastructure services for cloud
                                      limited scope and budget                                         computing


                 26%                                                                                                                   39%
        • 69% Test & Dev                                                                                                        Roadmap, service
        • 51% Pre-Production                                                                                                    catalog, reference
        • 50% Quality Testing
                                                                                                                                   architecture

       Base: 271Total respondents; 110 US respondents; 82EMEA respondents; 79 APAC respondents currently using or piloting services or applications via the cloud
       Source: CIO Global Cloud Computing Adoption Survey January 2011 (For Internal Use Only)

 12
VMware vCloud Solution


               Agility with Reliable Performance
               • On-demand provisioning of virtual servers
               • Fast scale up at reasonable cost
               • Predictable, consistent SLAs


               Security
               • Secure & auditable cloud infrastructure
               • Secure apps and user access



               Application Portability
               • Compatible with existing workloads
               • Globally consistent service across providers




13
VMware vCloud Services Enhance Your Cloud Deployment

                                      Enterprise Hybrid Cloud
            Private Cloud                                                   Public Cloud



      Service Consumption
        vCloud Request Manager
          vCenter Chargeback
                                                                              vCloud Datacenter
                                                Portability                    Security & performance
                                                                              for enterprises
          Service Delivery
             vCloud Director
                                         Cross-Cloud Standards
                                                vCloud API                      vCloud Express
                                          Open Virtualization Format              Rapid, credit card payment
     Security and Compliance                                                    for developers
         vShield Security Family
      vCenter Configuration Manager
                                        Cross-Cloud Management
                                              vCloud Connector              vCloud Powered
     Resource Management                                                       Broad array of
               vSphere                                                   VMware-compatible clouds
                                                                           for any business need
      vCenter Management Family



                                                                       Internap is vCloud Powered

14
Internap Defines IaaS as a Continuum


                                                IaaS


                    Private Cloud                              Public Cloud


        App   App       App       App    App            App   App    App      App   App
                                               Instances


                                               Hypervisor




                              Decreasing Cost, Increasing Capacity
                              Increasing Control and Customization

                                        Cloud Storage




15
Questions to Consider When Selecting a Cloud
                    Service Provider:




                                                                    What about
                                       How much
Importance to You




                                                                   performance
                                       security?
                                                                    to the end-
                                                    How much           user?
                       What level of                support is
                       customization                 needed?
                       do you need?


 16
Is Everything Moving to the Cloud?

     Enterprises tend to migrate
     their infrastructure toward    Managed              Private
     the cloud                      Hosting              Cloud




              Colocation

                                   Dedicated             Public
                                    Hosting              Cloud
                                                                   Internet start-ups tend to
                                                                   migrate toward more
      Cloud is a means to an end, not an end in itself             dedicated infrastructure
17
Questions?




19

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Lax breakfast forum_developing_your_cloud_strategy_05_10_2012

  • 1. Developing Your Cloud Strategy May 10, 2012 Adam Weissmuller Director, Managed Hosting and Cloud Services, Internap Michael Carman Business Development, VMware
  • 2. Agenda Introductions Cloud definitions Latest cloud trends Developing your cloud strategy Key considerations when choosing an infrastructure provider 2
  • 3. Our intelligent IT Infrastructure solutions can take your business to a higher level. 3,700+ Enterprise Customers 500 Employees 2011 Revenue: $245M NASDAQ: INAP 3
  • 4. End user to the Performance IT Vendor IT Vendor IT Vendor IT Vendor IT Vendor IT Vendor IT Vendor Platform Flexibility 4 4
  • 5. Performance to the End user Platform Flexibility IP Connectivity Colocation • Enterprise IP • Space, Power, Cooling • TCP Acceleration • Interconnection Content Delivery Network Hosting • Media Delivery, Transparent • Managed Hosting Caching, Mobile Delivery • Dedicated Hosting • Analytics Cloud • Private Cloud • Public Cloud • Cloud Storage We live and breathe a full range of intelligent IT Infrastructure services 5
  • 6. Cloud Definitions Increased Customization “SaaS” = Turnkey App Increased Agility “PaaS” = Code and Load “IaaS” = OSaaS/FSaaS “HWaaS” = Dedicated Hosting / Managed Hosting “DCaaS” = Colo 6
  • 7. VMware is the Customer-proven Market Leader Company Overview • $2.9 billion in 2010 revenues • Over $3 billion in cash • ~9,000 employees worldwide • 5th largest infrastructure software company in the world Proven in the Trenches • 250,000+ VMware customers • 100% of Fortune 100 • 100% of Fortune Global 100 • 97% of Fortune Global 500 • Leader in Gartner Magic Quadrant • 84% of all virtualized applications 7
  • 8. Historic Dilemma: Over or Under Invest in IT Changing and Unpredictable Business Under Invest Demand in IT Over Invest in IT Missed business opportunity Write-offs for unused capacity Outages and major disruptions High IT costs Cloud is a new IT approach to achieve the right investment balance to quickly respond to changing business demands & efficiently manage to actual demand 8
  • 9. The Many Paths to Cloud Adoption Public Cloud Public Cloud Adoption Experimentation and Commitment Hybrid Cloud Mature Private Cloud Early Private Cloud Cloud Ready Cloud Interested 9
  • 10. Cloud Adoption Top Driver is Business Agility 88% Rate Cloud Computing as Priority Over the Next 18 Months 10
  • 11. Enterprise Cloud Requirements Aligned with VMware Recent global study among CIOs and top IT decision makers Key findings: Requirements for Enterprise Hybrid cloud are clear; (high performance, enterprise-level security and Quality Of Service, application portability) Business Agility is the top driver for cloud (75%) Highest deployments in private clouds today; ~ 20% (and growing) using hybrid cloud today 88% would use cloud more if they could achieve the same or better security as their internal datacenter 88% rate cloud computing as priority over the next 18 months Adoption is maturing quickly; 2/3 of respondents planning or adopting cloud today, 22% already in department and enterprise-wide deployments 95% agree that virtualization is critical to cloud 93% agree with VMware’s definition of cloud computing Base: 636 Total respondents; 234 US respondents; 202EMEA respondents; 200 APAC respondents Source: CIO Global Cloud Computing Adoption Survey January 2011 11
  • 12. Cloud Starting Points Which of the following best describes your organization’s starting point for cloud computing? 10% 25% Business case, • 43% Email strategy & plan • 40% Collaboration • 39% Human Resource Business apps Business transformation: large accessed by users as a org. impact, multi-million dollar service budgets, multiple phases IT services for isolated IT transformation: re-architect environments/projects, infrastructure services for cloud limited scope and budget computing 26% 39% • 69% Test & Dev Roadmap, service • 51% Pre-Production catalog, reference • 50% Quality Testing architecture Base: 271Total respondents; 110 US respondents; 82EMEA respondents; 79 APAC respondents currently using or piloting services or applications via the cloud Source: CIO Global Cloud Computing Adoption Survey January 2011 (For Internal Use Only) 12
  • 13. VMware vCloud Solution Agility with Reliable Performance • On-demand provisioning of virtual servers • Fast scale up at reasonable cost • Predictable, consistent SLAs Security • Secure & auditable cloud infrastructure • Secure apps and user access Application Portability • Compatible with existing workloads • Globally consistent service across providers 13
  • 14. VMware vCloud Services Enhance Your Cloud Deployment Enterprise Hybrid Cloud Private Cloud Public Cloud Service Consumption vCloud Request Manager vCenter Chargeback vCloud Datacenter Portability Security & performance for enterprises Service Delivery vCloud Director Cross-Cloud Standards vCloud API vCloud Express Open Virtualization Format Rapid, credit card payment Security and Compliance for developers vShield Security Family vCenter Configuration Manager Cross-Cloud Management vCloud Connector vCloud Powered Resource Management Broad array of vSphere VMware-compatible clouds for any business need vCenter Management Family Internap is vCloud Powered 14
  • 15. Internap Defines IaaS as a Continuum IaaS Private Cloud Public Cloud App App App App App App App App App App Instances Hypervisor Decreasing Cost, Increasing Capacity Increasing Control and Customization Cloud Storage 15
  • 16. Questions to Consider When Selecting a Cloud Service Provider: What about How much Importance to You performance security? to the end- How much user? What level of support is customization needed? do you need? 16
  • 17. Is Everything Moving to the Cloud? Enterprises tend to migrate their infrastructure toward Managed Private the cloud Hosting Cloud Colocation Dedicated Public Hosting Cloud Internet start-ups tend to migrate toward more Cloud is a means to an end, not an end in itself dedicated infrastructure 17