BRAND STORYTELLING: EFFECTIVE CONTENT MARKETING POWERTOOL

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BUILD DIGITAL BRAND
EXPERIENCE WITH
INTERICS IN-DIGITAL

BRAND STORYTELLING:
EFFECTIVE CONTENT
MARKETING POWERTOOL

© 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
Leveraging our interdisciplinary approach, we build Strategic Digital Brand Experiences for startups to
large enterprises, with creative and interactive digital design deployment through the gamut of digital marketing services.
Integrating branding, design, technology and marketing, we maximize impact, resource utilisation
and ROI.
Content
Strategy
Website
Design
Social
Media
Strategy
Brand Reputation
Management Lead Generation
Videos Content
marketing
and Advt.
Image
Advt.
DIGITAL BRAND
EXPERIENCE
BUSINESS
IMAPCT
ADVERTIZING

Every business wants to connect with its customers and convince them to stay loyal. But how do you do it?
In today's overly-automated, digitally-driven world, the human touch is getting scarce and is therefore, coveted.
Businesses need to find a face that differentiates them from the crowd
They need to connect with audiences emotionally, and engage with them on a deeper level.
Brand storytelling is the solution.
© 2022 Interics Designs Pvt. Ltd | All rights reserved
www.intericsdesigns.com | www.intericsdigital.com
BRAND STORYTELLING: EFFECTIVE CONTENT
MARKETING POWERTOOL

WHAT IS BRAND STORYTELLING?
BRAND STORYTELLING IS:
• A content marketing power tool that helps you to communicate your company message and establish relationships.
• The process of using a narrative to create an emotional connection between your customers and your brand.
• A way of weaving together the facts and emotions that your brand evokes.
• One of the best ways to speak to people on a personal level and to build a memorable brand.
It helps to present the values your brand stands for and which you share with your customers. Rather than simply pushing your products,
engaging the customer with your values is the way to attract and retain customers.

In earlier times, your brand story used traditional media platforms such as:
• Newspapers
• Magazines
• Television
• Radio
In today's digital age, the options and opportunities abound.
• Owned media such as websites, mobile sites, social media, blog content
• 'Earned' media such as reposts, reviews, shares, etc.
TRADITIONAL AND EMERGING
PLATFORMS FOR BRAND
STORYTELLING

BENEFITS OF BRAND STORYTELLING
1. Showcases your personality
2. Makes you stand out
3. Humanizes your brand
4. Improves audience engagement
5. Highlights your values
6. Increases customer loyalty
7. Evokes strong customer emotions
8. Builds a community around your brand
9. Increases sales and revenues
10. Easy to cross-post on multiple platforms at once/Overcomes media fragmentation

BEST DIGITAL BRAND
STORYTELLING PRACTICES
1. Keep it simple: Attention spans are short, so stick to one strong message; make it brief and uncomplicated.
2. Be creative: Go beyond the literal, think bigger and bolder.
3. Make it human: Use engaging, emotive language that makes your story relatable.
4. Think idea first: Execution follows the idea. The story will determine the right platform.
5. Publish content effectively: Choose the right tools and platforms.
6. Involve your customers: Get them to contribute, amplify their voices and replay it.
7. Be consistent and authentic: Be true to your brand and tell your story honestly.
8. Brand your content properly: Create branded content by following your corporate visual identity that includes all the elements of logo, colour,
typography, iconography, photography, etc.

HOW CAN INTERICS IN-DIGITAL
HELP WITH DIGITAL BRAND
STORYTELLING?
IN-Digital is a division of Interics Designs Pvt. Ltd., a leading independent customer experience company focusing on business, design and
technology. Through a customised combination of Content Strategy, Social Media Strategy, Digital Advertising, Website Design and more, we tailor
digital marketing solutions for powerful brand experience and measurable brand impact. As an experienced advertising agency India, graphic
design agency and digital marketing agency, we offer the capabilities required for effective brand storytelling.
As leading brand consultants and interdisciplinary design consultancy, we create powerful branded stories for impact across platforms.
With a mix of strategic thinking, creative content, eye-catching design, and efficient execution skills, our stories help your brand to connect and
engage with desired customers.

CONCLUSION
Recent research suggests that in this digital age, the average person is far more likely to respond to a narrative than to a sales slogan.
People will invest in a brand they believe in, and stories are a great way, not only to entertain and connect but also to convey our own
beliefs, values and aspirations.
Brand storytelling is a powerful marketing strategy used to engage and strengthen your audience.
It helps to cut through the competition and humanize your brand, so people develop an emotional connection with your brand and
develop trust.
To create, curate, amplify and distribute your brand story for maximum impact, partner with Interics IN-Digital.

DISCLAIMER :
This document is intended for presentation purpose only. It contains information that is strictly confidential. You are notified that any use, dissemination, distribution or
copying of its images, concepts and content of any slide, is prohibited.
Connect with us
+91 93732 73322
www.intericsdesigns.com | www.intericsdigital.com

BRAND STORYTELLING: EFFECTIVE CONTENT MARKETING POWERTOOL

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