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1. From
Services to Subscriptions
Mike Jenkins, Founder CEO, J6 Labs

2. Mike Jenkins
Founder CEO
J6 Labs Revenue Models:
B2C, B2B2C, B2B - Ecommerce Products
and Services, Advertising/Sponsorship,
Licensing, Subscriptions

3. Services
the action of helping or
doing work for someone
Subscription
an arrangement to receive
something… regularly by
paying in advance

7. Why?

8. Audience
● Convenience
● Cost Savings
● Predictability (Budget)

9. Provider
● Predictable revenue stream
● Offers more frequent
touchpoint with clients, Upsell
● Better planning of production
or infrastructure growth
● Blocks Competition
● B2B Services - Proposal Loop
Monthly
Recurring
Revenue
(MRR)

10. Examples

11. Buy a Movie
Rent a Movie
Download a Movie
Subscription
Multiple Subscriptions

14. 70% of U.S. households have at least one
media subscription.
… And the average American subscriber
watches 3.4 services. For each one, they
pay an average $8.53 per month

15. Buy an App
Free with In App Purchase
In-App Subscriptions / Bundling

17. Buy an App
Free with in-App Purchase
App Bundling
App Subscription

18. Enterprise → 3000 miles each month, up to 4 car swaps → $1,499 Per Month.

20. “26 Best”

21. As of June 30, 2019, Peloton has sold
approximately 577,000 Connected Fitness
Products and counts 1.4 million members
who've downloaded the Peloton app
Peloton went public on Sept. 26 with a
guide price of $29 per share, giving it a
valuation of about $8 billion

22. Challenges

23. Audience → Subscription Fatigue

24. Business → CPA / Retention +

25. Look at Every Offering and
challenge current models

26. Lodging / Hospitality
Expand loyalty programs to include set number of
nights per month at set (predictable) price

27. Automotive Services….

28. Food and Drink

30. Development Services
From →
Proposal, Re-Proposal,
Project, Proposal, Project
(Start / Stop)
“Staff Augmentation”
To →
Subscription for Set # of
Hours, Set # of Team
Members
“My Dev Plus”

31. Marketing Services
From →
SEM Management
SEO Optimization
$5000 per month
To →
“My Marketing Plus”
Monthly…..
SEM Spend Optimization
Monthly Audit
Reporting / Analytics
Competitive Audit

32. Product Sales
From →
Sell the Product Alone
To →
Bundle with Service…
Free with Service Plan….

33. Strategy / Business Development
From →
Proposal, Re-Proposal,
Project, Proposal, Project
(Start / Stop)
To →
Monthly Retainer
Subscription….
“My Strategist”

34. Q&A
mike@j6labs.com