1. Interaction Made Simple
Jon Parker Scott Davies
07710 359420 07545 808481
Create - Engage - Motivate - Reward - Communicate

2. Driving interactive marketing campaigns:
qualification, acquisition, management.
Across Mobile – Social – Web – iTV
Property, Retail, Travel, Automotive & B2B
Create - Engage - Motivate - Reward - Communicate

3. Mobile Marketing
According to the Mobile Marketing Association…..
Mobile Marketing is a set of practices that enables organisations
(brands) to:
• communicate
• engage
• & interact
• through any mobile device or network.
Create - Engage - Motivate - Reward - Communicate

4. InteractMedia - Who are we?
InteractMedia is the brain-child of:
- Scott Davies – Operations Partner
- Jon Parker – Commercial Partner
Comprising of…
• A UK & Norway – based development team
• A Reseller/Partner network in the UK comprising of key industry influencers
• Unique platform driving digital marketing across social & mobile,
from traditional and digital media.
Create - Engage - Motivate - Reward - Communicate

5. Why Mobile?
Mobile is the only ‘One to One’ & ‘One to Many’ communication device
offering 24hr contact with the user.
Mobile Delivers - ‘Marketing to the Hand’
• Instant Interactivity
• Direct Communication to your Customer
• Ongoing Dialogue
• Fulfillment of Content/Voucher Codes etc…
• Customer Data Capture
• Customer Profiling
Create - Engage - Motivate - Reward - Communicate

6. What and how we deliver
• Consultancy: What and how could I do this?
• Direct: Identify an existing brand opportunity
Creation & distribution of unique products
• Partner: Joint venture. Shared costs and reward
• Reseller: Build services for someone else to sell
• Own ‘Brand’: Unique propositions, in a new market
Create - Engage - Motivate - Reward - Communicate

7. Interactive Marketing Roadmap
Identify Create Engage Manage
Social - SMS – MobileWeb – Signage - Apps
Create - Engage - Motivate - Reward - Communicate

8. Our Strategy
Marketing ROI
Where are you now
Where can you go
Interaction
Response
Recognition
Awareness Participation
Create - Engage - Motivate - Reward - Communicate

9. Consumer Steps?
SMS often provides the first step in the dialogue and facilitates the delivery
of targeted content.
SMS Content Connecting to…
100% market penetration Short Message Content WAP
100% readership Activities Mobile Sites
Cheapest communication route Registrations Online Sites
No data package required Voucher/Barcode Delivery App Download
No service issues (e.g. 3G/Low Service) 3rd Party Connectivity
Responsive Data Collection
Create - Engage - Motivate - Reward - Communicate

10. From Brand Awareness to Accelerated Sales
We provide a solution to promote dialogue across existing media
Billboards / Digital Signage
Data collection
Print / Magazines
Profiling
Television Advertising
Voucher / coupons
On Pack Promotion
Tracking
In Store Promotion
Footfall
Events
Create - Engage - Motivate - Reward - Communicate

11. Our Tools
We remove risk, build campaigns quickly and drive customer interaction.
‘80% of what you might want is already built!’
Dear Mr Davies,
thank you for your
comments. As a
reward use this
code for
10% off at
www.xxxxx.com
VISUAL BUILD REALTIME MANAGEMENT TOOLS LAUNCH
Create - Engage - Motivate - Reward - Communicate

12. The Possibilities are endless…
Mobile is the only 24/7 communication device that connects directly to the consumer.
Attracting the consumer is only half the battle, the next steps are to:
• Engage – Simple text ‘call to action’ to generate interaction.
• Motivate - Create a value added service
• Reward - From seeing your name in lights, posting opinions or voucher rewards.
• Communicate - Dialogue to strengthen brand awareness and sales opportunities.
Create - Engage - Motivate - Reward - Communicate

13. Create - Engage - Motivate - Reward - Communicate