Socially Adept or Socially Inept? How to Do, Use and Learn from Social Media for business Part 5: Case Study: Clare McLeod (Intermezzo Arts) A Social Media Week Glasgow event by Interactive Scotland (www.interactivescotland.com) and Creative Clyde (www.creativeclyde.com)

1. Socially Adept or Socially Inept?
How to Do, Use and Learn from
Social Media for business
Part 5: Case Study: Clare McLeod (Intermezzo Arts)
A Social Media Week Glasgow event by Interactive Scotland and Creative Clyde

2. Social Media

3. IntermezzoArts
• Twitter
• Blog
• LinkedIn
• Facebook
• YouTube

4. IntermezzoArts
• Clients
– Museums
– Heritage Properties
– Art Galleries
– Castle
• Corporate and Professional Firms

5. IntermezzoArts
• Top Tips
– Follow your potential customers/clients to find
out their likes/dislikes/plans for the future
– Work hard to obtain a “follow-back” i.e.
retweet and engage
– Make sure your clients/customers know what
you do
– Point your followers back to your website/blog
regularly
– Always answer questions or mentions

6. IntermezzoArts
• LinkedIn
– Use networking to add connections
– Add connections only to people with whom
you have a link (i.e. know through Twitter,
networking, meetings etc.)
– Search for contacts within your client base
and ask for introductions
– Keep updated with all the latest information
– Create your own groups

7. IntermezzoArts
• YouTube
– Video is the future
– People like to see video links
– Can be used to show examples of work
– Good for visual and creative arts
– Creative something viral

8. IntermezzoArts
• Blog
– Art
– Museums
– Top Ten Tips
– Relevant information

9. IntermezzoArts
• Results
– Linked up with Museums,Art Galleries and
Heritage Properties
– Became an expert
– Information requests received
– Work from Museums and Heritage Properties
– True engagement

10. Socially Adept or Socially Inept?
How to Do, Use and Learn from
Social Media for business
To find out more about why the Creative Clyde business hub is a natural home for
media, technology and creatively-minded businesses, visit www.creativeclyde.com.
To watch a summary video from the event, listen to audio recordings, view more slidecasts, and find
out how Interactive Scotland can help your digital media business, visit: www.interactivescotland.com.
Audio, video and slidecast production by Creative Clyde and Interactive Scotland by creative content communications company Inner Ear: www.innerear.co.uk