Salesforce aims at building out a technology platform to manage a business’s entire customer experience across channels on that one singular platform. The Salesforce, is conceivable, and gaining traction on the popular social media platforms like Facebook and Twitter. For more information visit here http://www.intelligentia.co.in/.

1. Social Media
And
Salesforce

2. Salesforce aims at building out a technology platform to manage a
business’s entire customer experience across channels on that one
singular platform.

3. The customer engagement model involves the
customer and the CRM from both points of view – the
existence of social media elements in the CRM itself
and the existence of the CRM on the social media
platform.

4. The Salesforce, is conceivable, and gaining traction on the popular
social media platforms like Facebook and Twitter.

5. The Social media however is quite strong in its existence and is taken
as a benchmark of a good CRM and customer and business tool.

6. In 2009, blogs and social networking sites like Facebook and
Twitter surpassed email for the first time as the top online
destinations for American Internet users, so the importance of
these platforms is unquestionable.

7. We explore some features of this hand-in-hand relationship
of CRM and social media from the point of view of
Salesforce.

8. Contents:
App Exchange
Social Media is a new sales channel
Analysis on the fly
Customer expectation versus customer satisfaction

9. App Exchange

10.  You can connect your Salesforce CRM with social channels
Twitter and Facebook.
 We have discussed the importance of this feature in
our previous articles that explore other Salesforce1 platform
features.
 Monitoring of the online footprint has never been easier. Your
business is completely under your control.
 You connect with customers, promote your brand and analyse
the impact of those practices.

11. What’s more?

12. You can view the profile of your customers and sales
leads for better business.

13. Social Media Is A New
Sales Channel

14.  Social media represents a great opportunity for them to reach
out to customers and prospects.
 Building a good product is not enough; you have to sell it right
and to the right people.
 You can Identify and analyse conversations about your company,
products and competitors with the leading social media
monitoring and engagement tools on the Salesforce platform.

15.  You can then route important insights to sales, customer
service, PR and community managers for outreach and
engagement.
 Social networks are a great listening platform: a great way to
quickly and easily find out about trends in the industry but still
more importantly what people are saying about your
competitors and about you.

16. Analysis On The Fly

17.  When it is social media, you do not have to wait for the data;
you can launch an ad campaign and then see the results of
that campaign flourishing without waiting for the
comprehensive data which is to be analysed.
 A simple Twitter search can uncover some surprising insights.
This also helps maintain market perspective and helps to zero
in on target audiences.

18. Customer Expectation Versus
Customer Satisfaction

19.  Campaigns and Service Cloud provide some tools to manage
e-mail interactions with customers but what if the customer
expects more?
 The conundrum is solved by introducing social media in the
whole cloud paradigm.
 The experience goes form being professional and drab to
exciting and rounded.

20.  Building connections that create loyal brand advocates is
easier through social media than through e-mail.
 This leads to Creating a bridge between your employees and
your customers – a seamless communication channel.

21. Social media also includes photos, videos and other
multimedia content which is crucial to a B2B Marketer and
business owner.

22. The relationship is realized when the power of Salesforce
meets the versatility of the social media platforms. Keep
checking this space for more on Salesforce and the
Salesforce1 platform.

23. Read more on Salesforce:
1. What Happens When Salesforce And Social Media Work Together
2. How Salesforce Helps In Getting Higher Sales?
3. 8 Most Underlying Aspects That Differentiate Salesforce From Other CRMs

24. Thank you for Reading!
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