Panel slides from SXSW 2012 panel, The UX-Driven Startup with Cindy Alvarez, Zach Larson, Ian McFarland, Kate Rutter. Not many slides; does have panelist info and one concept model that's really handy to have.

1. The UX-Driven
Startup
{ lessons from the trenches }
SXSW 2012 #UXStartup
LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012

2. TWEET! #UXStartup
Kate Rutter Cindy Alvarez
www.luxr.co www.yammer.com
@katerutter @cindyalvarez
@luxrco @yammer
Ian McFarland Zach Larson
www.newcontext.com www.sidereel.com
@imf @zachlarson
@sidereel
LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012

3. Kate
Co-Founder & Product Designer
www.luxr.co
@katerutter
@luxrco
LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012

4. Zach
Zach Larson
www.sidereel.com
@zachlarson
@sidereel
Founder & CPO
SideReel acquired by Rovi in 2011
Actively advising and investing in
UX-driven startups
LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012

5. Cindy Alvarez
@cindyalvarez
Director of
User Experience,
Bay Area based? I am hiring.
LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012

6. Ian @imf
• LeanUX and Balanced Team advocate
• Coder for over 30 years, agilist for 8
• Group CTO at Digital Garage
• Just launched Joi

7. UX-Driven...
WTF?!?!?
LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012

8. UX > UI Users
Vision
+ Needs
1. BLAH
2. BLAH
3. BLAH
.
can..
B ob
Uses
Features
This Week
User Stories
Themed Releases
#UXStartup
LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012

9. Go be awesome.
& UX-Driven
SXSW 2012
LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012