The peak traffic of the Grand National slowed down betting websites to varying degrees - in one case as much as 14.5 seconds. Which websites fell, and which went the distance? Intechnica used End-User Monitoring to analyse 16 top betting websites during the Grand National to find out.

1. Image: Paolo Camera
Top Web Performers
Grand National 2013

2. Image: Paolo Camera
The peak traffic of the Grand National slowed
down betting websites to varying degrees - in
one case as much as 14.5 seconds. Which
websites fell, and which went the distance?

3. £150 million
was expected to be staked on the
Grand National
98% of bets
are placed on the Grand
National on race day
Fast facts
Two thirds
of the adult population place a bet on
the Grand National

4. More than 75%
of users will go to a competitor
site rather than suffer delays at
peak times
3 seconds
is how long 1 in 4 people will wait
for a page to load before
abandoning it
Fast facts
Forrester 2009, Gomez 2010

5. As much as
14.5 seconds
was added to the user journey by
heavy traffic on Grand National day
Fast facts

6. Faster websites = more conversions!
Fast facts

8. Which betting site is fastest?
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9. The sample…

10. Which betting site is fastest?
(…on a “normal” day)
In general, sites with a faster landing page
also had a faster overall user journey - for
example, BetVictor and Bet 365

11. Which betting site is fastest?
(…on a “normal” day)
50% of sites tested from PC
took an excess of 5 seconds to
load just the landing page

12. Which betting site is fastest?
(…on a “normal” day)
Landing page
Total user journey

13. Which betting site is fastest?
(…on a “normal” day)
Landing page
Total user journey

14. Which betting site is fastest?
(…on Grand National day)
The vast majority of sites showed
deterioration in performance during the
peak betting period, in some cases by
as much as 42%

15. Which betting site is fastest?
(…on Grand National day)
Sporting Bet edged out the competition
in PC based tests, actually improving
performance 41% during peak betting
times

16. Which betting site is fastest?
(…on Grand National day)
Despite a 26% performance deterioration, Bet
365 maintained its performance advantage
during peak betting times through an overall
performant mobile site

17. Which betting site is fastest?
(…on Grand National day)
00:00 – 08:15 (pre-peak)
08:15 – 16:15 (peak)

18. Which betting site is fastest?
(…on Grand National day)
00:00 – 08:15 (pre-peak)
08:15 – 16:15 (peak)

19. Read more…
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