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Social Media Marketing
1. Social Media Andy Halko, CEO Insivia Marketing & Interactive Web Design www.insivia.com Marketing & Interactive Web Design
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3. What is social media? Marketing & Interactive Web Design Social media is best understood as a group of new kinds of online media, which share most or all of the following: Participation Social media encourages contributions and feedback; blurs the line between media and audience. Openness There are rarely any barriers to accessing, creating and making use of content. Conversation Traditional media is about “broadcast”, social media is better seen as a two-way conversation. Community Social media allows communities to form quickly to share common interests. Connectedness Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people.
4. How big is it? Marketing & Interactive Web Design 150 million people around the world are now actively using Facebook and almost half of them are using Facebook every day. Mark Zuckerberg, Jan 7, 2009 It hit 36 million members last Monday and is adding them at a rate of about one member per second. According to ComScore, it’s gone from about 3.6 million unique monthly visitors a year ago to 7.7 million today, Adage, March 2 According to Compete, the growth rate for Twitter was 752%, for a total of 4.43 million unique visitors in December 2008, in the start of 2008, Twitter had only around 500,000 unique monthly visitors. Mashable/Compete, Jan 9, 2009
5. What are the benefits? Marketing & Interactive Web Design Reach The power of reaching your audience of clients, potential clients, colleagues and more. Discovery Learn information for growing, competing and understanding how people view your business. Medium Social media allows for huge benefits over other mediums for marketing.
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9. Are there negatives? Marketing & Interactive Web Design Time Consuming With all these networks, people and tasks, it truly is difficult to keep up. Speed Speed was a benefit, but just as fast as you can get info out and positive reviews can spread, so can the speed of negative information and opinion. Viral Another benefit that can also be a negative. Bad feedback and word-of-mouth can quickly be passed along. Change/Loss of network or rise of new MySpace is losing ground, what network could be next; or what next network will grow and add to your list of responsibilities. It's not the perfect marketing solution; here are some considerations...
10. How do we leverage the benefits? Marketing & Interactive Web Design Distribution Expertise Crisis Control Research Word-of-Mouth Monitoring Providing detail on the following...
11. How do we leverage the benefits? Marketing & Interactive Web Design Distribution. We've got content! Why do we want content? One of the most important aspects of your website is content – for visitors and improving your search optimization. Interesting content should be created on a regular basis. What kind of content? Blog entries, news, video, testimonials, calculators or whatever you can create that will interest visitors and build links. Why do we want to build links? Content is important in SEO because you want to build links into your site and interesting content gets people to link to you.
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15. How do we leverage the benefits? Marketing & Interactive Web Design Find out information. Well, if you can monitor your own brand, use the same tools find out the information you want.
16. Building your network Marketing & Interactive Web Design How do I build my network? 1. Get involved! One of the most successful tactics I have found is to get involved and respond to people. Write comments, reply and get in the game. 2. Get all your accounts. Try using usernamecheck.com to find out what you need to register. 3. Put links to your social networks the same places you put your contact information. 4. integrate social media into your website to make sharing easy and to pull information onto your pages.
17. Questions. Marketing & Interactive Web Design Social Media Andy Halko, CEO Insivia Marketing & Interactive Web Design www.insivia.com
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