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Driving Traffic To Your Website

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Focusing on Search Optimization this presentation was used at the COSE Small Business Conference.

NegóciosTecnologiaDesign
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Driving Traffic To Your Website ,[object Object],Web. Marketing. Software.
Andy Halko, CEO, Insivia ,[object Object]
Driving Traffic ,[object Object],[object Object],[object Object],[object Object]
Organic Results ,[object Object]
Organic Results
The What & Why of Search ,[object Object],Yahoo and Google are the most popular sites with those under the age of 34, whereas those over the age of 55 tend to prefer MSN. Google Yahoo Bing 70.46% 16.73% 9.28% Gender Organic Paid Women 56.9% 43.1% Men 65.4% 34.6%
SEO Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Key Phrases ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key Phrases ,[object Object],[object Object],[object Object],[object Object]
Key Phrases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Phrases ,[object Object],[object Object],[object Object],[object Object]
Key Phrases ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Phrases
Key Phrases ,[object Object],[object Object],[object Object],[object Object],[object Object]
SEO ,[object Object]
Top 5 Ranking Factors
Top SEO Factor ,[object Object]
Top SEO Factor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top SEO Factor ,[object Object],[object Object],[object Object],[object Object],[object Object]
Top SEO Factor ,[object Object],[object Object],[object Object],[object Object]
Top SEO Factor ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Building Links ,[object Object]
Building Links ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Building Links
[object Object],[object Object],[object Object],Building Links
[object Object],[object Object],[object Object],[object Object],Building Links
[object Object],[object Object],[object Object],Building Links
[object Object],[object Object],[object Object],[object Object],[object Object],Building Links
[object Object],[object Object],[object Object],Building Links
[object Object],[object Object],[object Object],[object Object],Building Links
[object Object],[object Object],[object Object],Building Links
[object Object],[object Object],Building Links
[object Object]
Site Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Site Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pay-Per-Click ,[object Object]
Pay-Per-Click
Pay-Per-Click ,[object Object]
PPC Benefits ,[object Object]
PPC Benefits: Instant Results ,[object Object]
PPC Benefits: Highly Targeted ,[object Object],[object Object],[object Object],[object Object],[object Object]
PPC Benefits: Budget Limited ,[object Object]
PPC Benefits: Measurable ,[object Object],[object Object],[object Object],[object Object]
Pay-Per-Click ,[object Object],[object Object],[object Object],[object Object]
[object Object]
Landing Pages ,[object Object]
[object Object],[object Object],[object Object],[object Object]
www.insivia.com Call Andy at 216-373-1080 Go ahead, drop in your card to get our AskInsivia.com Blog Newsletter

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Driving Traffic To Your Website

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Notas do Editor

  1. Users of portal search engines such as Yahoo, MSN and AOL tended to put in simpler search queries, of just one or two words. Google users often put in more complex queries. The more general searches are typically carried out at the stage where the user is gathering information, whereas the more precisely targeted searches indicate that the user is closer to making a purchase.